Medical Marketing Insights

A recent study reveals that sharing clinical trial results with patients can help boost trial participation and engagement.

With pharma marketing spend at an all-time high, medical marketers need to prepare for increasing regulations on the horizon.

2019 is the year of the patient. Here’s how CROs and sponsors can tap into patient-centric models to improve trial recruitment and retention.

With increased convenience and a more streamlined flow of information, eConsent offers benefits for patients and clinical trial investigator sites alike.

A recent study shows that, while there is still progress to be made, clinical trials are implementing new tools to boost patient engagement.

Patient centricity has become a best practice for clinical trials — here’s how to use digital tech to make it happen.

Why do so many patients drop out of clinical trials? As it turns out, we can’t fix the ongoing patient retention problem without knowing the answer.

New technology can improve the clinical trial experience for participants, but are sponsors and CROs on board with patient centricity?

Digital pills and other mHealth technologies can improve patient adherence, reduce costs, and shorten enrollment timelines for clinical trials.

If you’re not reaching seniors on digital channels, you’re missing out. Here’s why medical organizations need to include digital advertising in their marketing strategies for people over 50.