Medical Marketing Insights

Recent missteps in South Dakota’s anti-meth marketing campaign demonstrate why knowing your audience is key.

mHealth tools can improve patient compliance and streamline communication with providers, ultimately leading to better clinical outcomes.

By translating technical jargon into more approachable and accessible language, medical marketers can help bridge the gap between patients and healthcare professionals.

These effective strategies can help your practice build a steady Twitter following and keep potential patients engaged.

A recent study showed that virtual reality can improve medication adherence among HIV patients. Here’s what sponsors and CROs need to know about the potential of VR.

With pharma marketing spend at an all-time high, medical marketers need to prepare for increasing regulations on the horizon.

If you’re not reaching seniors on digital channels, you’re missing out. Here’s why medical organizations need to include digital advertising in their marketing strategies for people over 50.

Women’s health technology startups are seeing an uptick in VC funding — but it’s still not representative of actual demand.

AI-driven chatbots are poised to make a major impact on healthcare — and it’s going to happen a lot sooner than you think.

As competition in the online healthcare market continues to increase, hospitals should avoid these digital marketing mistakes in order to keep the upper hand.