We’ll show you how we think.

Healthcare Marketing, Hospital Marketing, Patient Engagement, Patient Experience

3 Min Read

The Power and Ripple Effect of the Patient Satisfaction Survey

Digital Marketing, Healthcare Marketing, Patient Engagement

2 Min Read

How the Millennial Patient Shops for Healthcare

Digital Marketing, Patient Engagement, Medical Technology

2 Min Read

Using Digital Technology to Boost Patient Trust

Patient Engagement, search engine optimization for voice search, Voice Search

2 Min Read

Voice Technology Creates New Opportunities for Patient Engagement

Patient Engagement, Mobile Healthcare, Digital Healthcare

3 Min Read

Happify Sets a New Standard for Digital Patient Engagement

Social Media, Patient Engagement, Medical Marketing

3 Min Read

Where South Dakota's "Meth. We're On It." Campaign Went Wrong

Patient Engagement, Wearable Technology, mHealth

2 Min Read

How mHealth Tools Can Improve Patient Outcomes

Patient Communication, Patient Engagement, SEO

3 Min Read

How Medical Marketers Can Make Content Accessible to Patients

Social Media, Patient Engagement, Healthcare Social Media

4 Min Read

5 Strategies for Healthcare Marketers to Build a Twitter Following

Patient Engagement, Regulatory Compliance, Virtual Reality

3 Min Read

Using Virtual Reality to Improve Patient Compliance in Clinical Trials

Digital Marketing, Patient Engagement, Medical Marketing

2 Min Read

As Pharma Marketing Rises, Physicians Raise Concerns about Patient Trust

Digital Marketing, Social Media, Patient Engagement, Digital Advertising, Physician, SEM, Medical Practice Management, Facebook Advertising

3 Min Read

How Digital Advertising Helps Medical Marketers Attract More Elderly Patients

Patient Engagement, Mobile Healthcare, Medical Industry, Industry Trends, Healthcare Startups

3 Min Read

The Ongoing Struggle for Women’s Health Technology Startups

Patient Engagement, Mobile Healthcare, Medical Technology, Medical Industry, Industry Trends

3 Min Read

How Chatbots Are Going to Transform the Healthcare Industry

Digital Marketing, Hospital Marketing, Patient Engagement, Content Marketing, Inbound Marketing, Hospital

3 Min Read

4 Marketing Mistakes Hospitals Should Avoid At All Costs

Digital Marketing, Medical Practice Marketing, Google, Patient Engagement, Medical Marketing, Facebook

3 Min Read

Want to Boost Your Digital Medical Marketing ROI? Know Your Audience

Google, Patient Engagement, Wearable Technology, Healthcare Industry, mHealth, Patient Centricity, Industry Trends

2 Min Read

Amazon Looking to Cash In On Consumer-Driven Digital Disruption in Healthcare

Digital Marketing, Healthcare Marketing, Patient Engagement, Patient Centricity, Industry Trends

3 Min Read

Zocdoc Just Unveiled its Patient-Powered Search Feature — Here’s What Medical Marketers Need to Know

Patient Engagement, Telemedicine, Physician, Healthcare Industry

2 Min Read

Telemedicine is a Win-Win for Patients and Physicians — So What’s the Hold Up?

Digital Marketing, Patient Engagement, Medical Marketing, Patient Experience

3 Min Read

5 Patient Engagement Lessons Medical Marketers Can Learn From Other Industries

Hospital Marketing, Patient Engagement, Patient Experience, Website Optimization, Hospital

3 Min Read

Hospitals Must Eliminate Obstacles in the Path to Treatment to Boost Patient Acquisition and Retention

Patient Engagement, Telemedicine, Mobile Healthcare, Physician, Hospital

3 Min Read

Live Streaming Technology: The Medical Industry’s Next Big Tech Disruption?

Digital Marketing, Medical Device Marketing, Patient Engagement, DTP Marketing for Medical Devices

3 Min Read

Looking Ahead: Medical Device Marketing Strategies for 2017

Digital Marketing, Patient Engagement, Google Adwords, Medical Marketing, Digital Advertising, Physician

4 Min Read

Digital Ad Messaging Tips and Tricks for Medical Marketers

Digital Marketing, Google, Patient Engagement, Medical Marketing, Medical Industry

7 Min Read

Can Google Save Your Life?

Reputation Management, Patient Engagement, Review Management, Medical Marketing, Physician

2 Min Read

How Does Your Medical Organization Handle Negative Feedback?

Digital Marketing, Medical Practice Marketing, Patient Engagement, Physician, SEO, SEM

3 Min Read

5 Reasons Your Medical Practice May Be Struggling to Convert New Patients Online

Digital Marketing, Hospital Marketing, Patient Engagement, Medical Marketing, Digital Advertising, Physician

3 Min Read

What is “Patient Engagement” in the Digital Age and Why Does it Matter?

Digital Marketing, Google, Patient Engagement, Google Adwords, Digital Advertising, SEM

3 Min Read

What Medical Marketers Need to Know About Google Ad Extensions

Digital Marketing, Physician Marketing, Medical Reviews, Patient Engagement, Content Marketing, Physician

2 Min Read

How to Turn Your Patients Into Brand Ambassadors for Your Medical Practice

Patient Engagement, Patient Experience, Physician, Medical Technology, Hospital

3 Min Read

Why Remote Patient Monitoring Is a Game-Changer for the Medical Industry

Medical Practice Marketing, Patient Communication, Patient Engagement, Physician

3 Min Read

IVR Best Practices for Medical Marketers

Digital Marketing, Google, Patient Engagement, Telemedicine, Healthcare Industry, Big Data

3 Min Read

Looking Ahead: Digital Technologies That Will Transform the Medical Industry Forever

Digital Marketing, Healthcare Marketing, Patient Engagement, Patient Experience, Physician, Hospital

3 Min Read

Millennials and Healthcare: How the Game Has Changed

Digital Marketing, Hospital Marketing, Patient Engagement, Video Marketing, Facebook, Hospital

3 Min Read

Should Facebook Live Be Part of Your Hospital's Digital Marketing Strategy?

Patient Communication, Patient Engagement, Medical Marketing, Physician, Hospital, patient education

3 Min Read

Why Medical Marketers Should Use Patient Education as a Strategic Advantage

Digital Marketing, Hospital Marketing, Patient Engagement, Video Marketing, Hospital

3 Min Read

Creative Ways Hospitals Can Use Video to Build a Sense of Community

Digital Marketing, Physician Marketing, Patient Communication, Patient Engagement, SEM

4 Min Read

A Primer to Personalization in Physician Marketing

Digital Marketing, Healthcare Marketing, Patient Engagement

3 Min Read

Why Healthcare Marketers Shouldn't Only Be Targeting Millennial Patients Online

Hospital Marketing, Patient Communication, Patient Engagement, Blogging

4 Min Read

15 Hospitals with Great Blogs

Digital Marketing, Healthcare Marketing, Social Media, Patient Engagement

3 Min Read

Capture Patient and Market Insights with Social Media Listening Programs

Digital Marketing, Healthcare Marketing, Social Media, Patient Communication, Patient Engagement, Physician Communication

4 Min Read

Digitally Engaging the Elderly: Why & How You Should be Targeting this Patient Demographic

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Patient Communication, Patient Engagement, Physician Communication, Content Marketing

3 Min Read

3 Tips for Improving Your Medical Practice Email Newsletter

Digital Marketing, Healthcare Marketing, Hospital Marketing, Customer Engagement, Patient Communication, Patient Engagement, Video Marketing, healthcare video, Medical Marketing, Patient Experience

3 Min Read

A Video is Worth a Thousand Words -- Using Videos for Hospital Marketing

Healthcare Marketing, Physician Marketing, Social Media, Patient Communication, Patient Engagement, Physician Communication, Content Marketing, Blogging

3 Min Read

4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy

Medical Practice Marketing, Physician Marketing, Patient Communication, Patient Engagement, Physician Communication, Patient Experience

3 Min Read

Is Your Medical Practice Office Staff Killing Your Marketing Effort?

PPC, medical marketing strategy, Healthcare Marketing, Physician Marketing, Digital Medical Marketing, Social Media, Search Engine Optimization, Patient Engagement

3 Min Read

Marketing When Your Waiting Room is Full

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Patient Communication, Patient Engagement, Affordable Care Act

3 Min Read

The Affordable Care Act: Healthcare Marketing Friend or Foe?

Healthcare Marketing, Physician Marketing, Customer Engagement, Patient Communication, Patient Engagement, Physician Communication

4 Min Read

The Value of Healthcare Portals for Patient Engagement

Digital Marketing, Healthcare Marketing, Hospital Marketing, Patient Communication, Patient Engagement, Community Outreach

2 Min Read

How Your Hospital Marketing Programs can Improve Public Health

Digital Marketing, Healthcare Marketing, Hospital Marketing, Social Media, Patient Communication, Patient Engagement, Community Outreach

3 Min Read

Get that Hospital Trending: How to Make an Impact on Social Media

physician marketing online, Physician Marketing, Search Engine Optimization, Patient Communication, Patient Engagement, Physician Communication, SEO Value, Blogging

2 Min Read

How Doctors can Master Efficient Blogging

Physician Marketing, Customer Engagement, Patient Communication, Patient Engagement, Physician Communication

2 Min Read

Why Wait Times Matter in Physician Marketing

Medical Practice Marketing, Physician Marketing, Patient Communication, Patient Engagement, Physician Communication

3 Min Read

Using Proxy Measures to Enhance Physician Marketing

Digital Marketing, Healthcare Marketing, Hospital Marketing, Patient Communication, Patient Engagement, Content Marketing, Medical Marketing

2 Min Read

Hospital Marketing and Ebola: Communication and Education Needed

online medical marketing, Medical Practice Marketing, medical marketing strategy, Healthcare Marketing, Physician Marketing, Social Media, Patient Communication, Patient Engagement, Physician Communication

2 Min Read

Making a Connection: How to Humanize Physician Marketing

Medical Device Marketing, Digital Medical Marketing, Social Media, Patient Communication, Patient Engagement

2 Min Read

Social Media and FDA Regulation for Medical Devices

online medical marketing, Medical Practice Marketing, Physician Marketing, Digital Medical Marketing, Search Engine Optimization, Patient Engagement

2 Min Read

Common Mistakes to Avoid When Marketing Your Medical Practice Online

Healthcare Marketing, Hospital Marketing, Customer Engagement, Patient Communication, Patient Engagement, Community Outreach, Medical Marketing

2 Min Read

Making the Hospital Part of the Community

Hospital Marketing, Search Engine Optimization, Patient Communication, Patient Engagement

2 Min Read

How To Build Realistic Patient Expectations with Hospital Marketing

Medical Practice Marketing, Physician Marketing, Customer Engagement, Patient Communication, Patient Engagement, Physician Communication, Video Marketing, Inbound Marketing

2 Min Read

3 Great Topics for Physicians New to Podcasting

Digital Marketing, Hospital Marketing, Social Media, Patient Engagement, Video Marketing, Online Marketing

2 Min Read

Why Video Matters in Hospital Marketing?

online medical marketing, Physician Marketing, Reputation Management, Patient Communication, Patient Engagement, Review Management

2 Min Read

Dealing with Negative Online Reviews of Doctors

PPC, Digital Marketing, Medical Device Marketing, Search Engine Optimization, Patient Engagement, Search Engine Marketing

3 Min Read

5 Online Statistics That Can Impact Medical Device Marketing

Healthcare Marketing, Physician Marketing, Patient Communication, Patient Engagement, Physician Communication

2 Min Read

Communication skills: The ultimate physician marketing tool

Healthcare Marketing, Hospital Marketing, patient recruitment, Patient Engagement

2 Min Read

Hospital Marketing for the Most Reluctant Patients: Men

online medical marketing, Medical Practice Marketing, Physician Marketing, Social Media, Patient Engagement

3 Min Read

Search Marketing Tips for the Small Medical Practice

medical marketing strategy, Healthcare Marketing, Hospital Marketing, Patient Engagement, Cleveland Clinic

2 Min Read

Navigating the Hospital Maze: Is Poor Design Destroying Your Branding?

Healthcare Marketing, Hospital Marketing, Patient Engagement, Concierge Care

2 Min Read

At Your Service: The Rise of Concierge Care

Healthcare Marketing, Hospital Marketing, patient recruitment, Patient Engagement, Medical Marketing

2 Min Read

Checking In? Why Hospitals Are Offering Services Like Hotels

PPC, Digital Marketing, medical marketing strategy, Medical Device Marketing, Search Engine Optimization, Patient Engagement

2 Min Read

5 Digital Strategies for Medical Device Marketing Campaigns

Digital Marketing, Hospital Marketing, Search Engine Optimization, Patient Engagement, Search Engine Marketing

2 Min Read

4 Key Components Your Hospital Marketing Plan Could be Missing

Medical Practice Marketing, medical marketing strategy, Physician Marketing, Social Media, Patient Engagement, Online Marketing

4 Min Read

Do You Need a YouTube Channel for Your Medical Practice?

medical marketing strategy, Physician Marketing, Patient Engagement, Online Marketing

2 Min Read

Top 5 Online Strategies for Successful Physician Marketing

medical marketing strategy, Healthcare Marketing, Hospital Marketing, Social Media, Patient Engagement, Website Design, Search Engine Marketing

2 Min Read

Creating a Realistic Hospital Marketing Plan

online medical marketing, Medical Practice Marketing, Social Media, Patient Engagement, Blogging

4 Min Read

Want to Grow Your Medical Practice? Think Like an Entrepreneur

Healthcare Marketing, Hospital Marketing, Social Media, Patient Engagement

2 Min Read

Hospitals and Social Media: Are You Engaging the Right Audience?

online medical marketing, Medical Practice Marketing, Physician Marketing, Patient Engagement, Website Design

2 Min Read

Use 'FAQs' to Produce Marketing Content for Your Medical Practice

medical marketing strategy, Hospital Marketing, Patient Engagement, Online Marketing

2 Min Read

3 Hospital Marketing Mistakes You Should Never Make

Healthcare Marketing, Customer Engagement, Patient Engagement, Online Marketing

2 Min Read

Embrace Patient Storytelling to Strengthen Your Healthcare Marketing

Healthcare Marketing, Hospital Marketing, Patient Engagement, Search Engine Marketing, Online Marketing

2 Min Read

The Website as Part of a Strategic Hospital Marketing Plan

Medical Practice Marketing, Physician Marketing, Patient Engagement, Website Design, ADA

2 Min Read

Making a Physician Website ADA-compliant Can Increase Your Bottom Line

online medical marketing, Hospital Marketing, Patient Engagement, Internet Advertising

2 Min Read

5 Hospital Marketing Strategies to Improve Patient Acquisition

Hospital Marketing, Patient Engagement, Medical Marketing

3 Min Read

Improving the Hospital Patient Experience: Your Strongest Marketing Tool

online medical marketing, Hospital Marketing, Social Media, Patient Engagement, Medical Marketing

3 Min Read

Using Multi-Media Resources to Build Long-Lasting Relationships with Patients

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Medical Marketer's Guide: Website Design

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Read our insights.

Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press