Medical Marketing Insights

2019 is the year of the patient. Here’s how CROs and sponsors can tap into patient-centric models to improve trial recruitment and retention.

With increased convenience and a more streamlined flow of information, eConsent offers benefits for patients and clinical trial investigator sites alike.

A recent study shows that, while there is still progress to be made, clinical trials are implementing new tools to boost patient engagement.

Patient centricity has become a best practice for clinical trials — here’s how to use digital tech to make it happen.

Why do so many patients drop out of clinical trials? As it turns out, we can’t fix the ongoing patient retention problem without knowing the answer.

New technology can improve the clinical trial experience for participants, but are sponsors and CROs on board with patient centricity?

Digital pills and other mHealth technologies can improve patient adherence, reduce costs, and shorten enrollment timelines for clinical trials.

If you’re not reaching seniors on digital channels, you’re missing out. Here’s why medical organizations need to include digital advertising in their marketing strategies for people over 50.

What’s the largest barrier to clinical trial participation for minority patients? You might be surprised.

Patient centricity has become a best practice for the clinical trial industry — but how do you go about measuring the return on patient engagement?