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Medical Marketing Insights

  • Using Digital Technology to Boost Patient Trust

    by Jonathan Catley 3 min read

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    New developments in digital technology — including the rise of health chatbots — offer innovative solutions to improve the patient experience.

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  • Voice Technology Creates New Opportunities for Patient Engagement

    by Jonathan Catley 4 min read

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    Amazon Alexa is now HIPAA-compliant, opening up new opportunities for healthcare providers to connect with patients through voice technology.

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  • Happify Sets a New Standard for Digital Patient Engagement

    by Jonathan Catley 4 min read

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    Happify has developed a digital platform that is revolutionizing the treatment of anxiety and depression. Here’s what healthcare providers can learn from this innovative approach.

    Read Post
  • Where South Dakota's "Meth. We're On It." Campaign Went Wrong

    by Jonathan Catley 4 min read

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    Recent missteps in South Dakota’s anti-meth marketing campaign demonstrate why knowing your audience is key.

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  • How mHealth Tools Can Improve Patient Outcomes

    by Jonathan Catley 3 min read

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    mHealth tools can improve patient compliance and streamline communication with providers, ultimately leading to better clinical outcomes.

    Read Post
  • How Medical Marketers Can Make Content Accessible to Patients

    by Jonathan Catley 4 min read

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    By translating technical jargon into more approachable and accessible language, medical marketers can help bridge the gap between patients and healthcare professionals.

    Read Post
  • 5 Strategies for Healthcare Marketers to Build a Twitter Following

    by Jonathan Catley 5 min read

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    These effective strategies can help your practice build a steady Twitter following and keep potential patients engaged.

    Read Post
  • Using Virtual Reality to Improve Patient Compliance in Clinical Trials

    by Bruce Gould 5 min read

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    A recent study showed that virtual reality can improve medication adherence among HIV patients. Here’s what sponsors and CROs need to know about the potential of VR.

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  • As Pharma Marketing Rises, Physicians Raise Concerns about Patient Trust

    by Jonathan Catley 4 min read

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    With pharma marketing spend at an all-time high, medical marketers need to prepare for increasing regulations on the horizon.

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  • How Digital Advertising Helps Medical Marketers Attract More Elderly Patients

    by Jonathan Catley 4 min read

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    If you’re not reaching seniors on digital channels, you’re missing out. Here’s why medical organizations need to include digital advertising in their marketing strategies for people over 50.

    Read Post
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