Fertility and reproductive practices differ from other medical practices. Not only do they require unique marketing approaches, but they also need to be handled with compassion and empathy.
The reproductive industry is growing fast, and competition is fierce. Patients today have more practices available to choose from and seek information primarily online. This means you need to differentiate yourself from the crowd and establish your practice as an authority in the digital space. With MD Connect’s long track of proven results, we can deploy innovative digital marketing strategies to drive quality new patients to your practice.
Over the last five years, MD Connect has worked with Center for Reproductive Health to drive new leads and convert them into loyal patients. MD Connect also designed, developed, and launched a new practice website to optimize digital outreach efforts.
MD Connect partnered with New Hope Fertility Center for many years, providing content production, website design/development services, Search Engine Optimization services, and digital patient outreach using Google, Bing and Facebook advertising. Full tracking was implemented using form and phone call tracking.
For over five years, MD Connect has provided Advanced Fertility Center of Texas with Search Engine Optimization services, digital advertising management, and full tracking and reporting based on appointments held and procedures generated. We have expanded our partnership to also include advertising efforts for AFC of Texas' nutritional supplement line (Vitagenis).
MD Connect's relationship with Advanced Fertility of Texas recently expanded to create and execute marketing campaigns for one of the company's infertility supplements. MD Connect developed a robust program that includes Google Search, Bing Search, Google Marketplace, and Amazon. MD Connect created a product page on Google to support some of these initiatives.
For many years, MD Connect worked with NRMVT, a small infertility practice, to drive new patient volume through paid advertising and search engine optimization services. MD Connect also created a content plan to help convert patients into appointments.
“Our results indicate a tremendous improvement in cost-per-lead and cost-per-appointment efficiencies.”
“...I was stunned to see the improvement. We actually reduced our spend, just a bit, but saw our results more or less triple.”
“We ended up allotting nearly all of our advertising budget to digital and kept our trial recruitment right on schedule.”