MD Connect’s proprietary lead tracking system is a scalable platform designed to integrate advertising results and expenses while providing a complete overview of your digital marketing efforts, both offline and online.
Call tracking, phone auditing, and lead scoring are some of the most effective methods for understanding the buyer journey to optimize marketing campaigns. Take advantage of our partnership with Invoca, an AI-powered conversation intelligence platform, and start gaining better insight into where calls are coming from — whether it’s a web page, social media, or even a keyword — and how these calls are handled.
With MD Connect's Performance Portal™ Lead Tracking system, you can track all your Health System's service line marketing campaigns (print, radio, TV, and digital) through one integrated, secure, web-based portal. Features include:
In addition, we’re experts at leveraging Google Analytics to measure page performance and present actionable insights. Regardless of channel, platform, and even region, we have key marketing performance metrics to help you make better-informed marketing decisions that maximize your bottom line.
“Our results indicate a tremendous improvement in cost-per-lead and cost-per-appointment efficiencies.”
“...I was stunned to see the improvement. We actually reduced our spend, just a bit, but saw our results more or less triple.”
“We ended up allotting nearly all of our advertising budget to digital and kept our trial recruitment right on schedule.”