This industry is becoming more competitive due to the increasing affordability and minimally invasive nature of cosmetic treatments. Cookie-cutter solutions simply don’t cut it anymore when it comes to marketing toward patients. But did you know that your clients can bring lifetime value to your business? As a cosmetic practice, you have the opportunity to offer your services regularly throughout the lifetime of a loyal customer, so you’ll want a marketing strategy that can help you maintain long-term relationships with your client base.
But to do that, you’ll first need to attract and convert your leads. MD Connect can supercharge your growth with our arsenal of proven marketing tactics tailored specifically to your business. We’ll refresh and increase your brand presence, craft and execute thought leadership content, and build campaigns to reach new patients while re-engaging former ones.
MD Connect worked with Long Island Laparoscopic Doctors for many years, providing a comprehensive range of services that included a custom new website design, content efforts, SEO services, and digital patient acquisition initiatives that saw a significant increase in quality leads.
As a new practice, Philly Dermatology engaged MD Connect to develop its website and manage all of its paid media campaigns. During this partnership of over 4 years, MD Connect drove significant new patient referral volume using Google and Bing search, as well as Facebook advertising.
“Our results indicate a tremendous improvement in cost-per-lead and cost-per-appointment efficiencies.”
“...I was stunned to see the improvement. We actually reduced our spend, just a bit, but saw our results more or less triple.”
“We ended up allotting nearly all of our advertising budget to digital and kept our trial recruitment right on schedule.”