MD Connect’s roots lie in medical device marketing. Our founder & CEO, Dan Stempel, spent over 15 years in the medical device industry in various marketing & management roles. Nearly ten years ago, MD Connect pioneered a unique, digital co-marketing program that has since been executed with hundreds of leading medical device companies and clients with proven ROI for both the client and the device company.
With MD Connect by your side, you’ll break away from the tired array of practice enhancement tools, patient brochures, posters, referral letters, press kits, and template print ads. Instead, we’ll help you drive new patients to client hospitals and physicians and achieve new levels of customer loyalty. Our turn-key digital marketing programs provide several unique advantages, including:
Our robust performance tracking portal can also provide detailed reporting on program performance so that you can always see the value and benefits of your marketing investment.
LaserVue Eye Center is one of the many practices MD Connect worked with in collaboration with Lensar, a medical device company focusing on cataract surgery. LaserVue is also part of a co-marketing program designed to increase the volume of new patients looking to have cataract surgery performed. During this collaboration, MD Connect developed a custom template for Lensar that is easily scalable, thus shortening the time to market with new clients to less than one month. MD Connect also managed all digital patient outreach efforts and provided tracking and analytic services to share insight on leads generated by the program and appointments.
Dr. Johnson and his practice are a part of a much larger (30+ practices) co-marketing program with Conformis, a knee replacement medical device company. The program is co-funded by both the practice and Conformis. Because it focuses on generating new patient leads for custom knee replacements, MD Connect was tapped to improve lead volume and quality. This program has been in the market for over seven years, and MD Connect continues to deliver using both online and offline tracking measures to report on appointments generated from the program.
Dr. Lincoln and his practice partnered with Microport, a hip replacement medical device company, as part of a larger co-marketing program that services patients seeking hip replacement surgery options. MD Connect was engaged to create a website that educates patients on the technology while highlighting the local practice and practitioner. MD Connect also manages the digital media spend for the program and provides full tracking and analytics, reporting on lead volume and appointments generated by the digital marketing program.
MD Connect works with Exactech, a shoulder replacement medical device company, on a co-marketing program highlighting the local practitioners and the technology patients seek for shoulder replacement. To help Exactech clients (local practices) in the program increase their online and advertising presence, MD Connect developed a templated website that is easily scalable. MD Connect also manages the program’s digital advertising spend and provides full-funnel tracking, down to the appointment, for both the practice and Exactech (patient information is de-identified).
“Our results indicate a tremendous improvement in cost-per-lead and cost-per-appointment efficiencies.”
“...I was stunned to see the improvement. We actually reduced our spend, just a bit, but saw our results more or less triple.”
“We ended up allotting nearly all of our advertising budget to digital and kept our trial recruitment right on schedule.”