MD Connect and Mansfield Orthopaedics have an extensive working relationship. MDC crafts and executes digital patient acquisition strategy, from hosting the website and making site updates to managing its digital advertising program with full-funnel tracking that includes form leads and phone calls.
Dr. Johnson and his practice are a part of a much larger (30+ practices) co-marketing program with Conformis, a knee replacement medical device company. The program is co-funded by both the practice and Conformis. Because it focuses on generating new patient leads for custom knee replacements, MD Connect was tapped to improve lead volume and quality. This program has been in the market for over seven years, and MD Connect continues to deliver using both online and offline tracking measures to report on appointments generated from the program.
Dr. Lincoln and his practice partnered with Microport, a hip replacement medical device company, as part of a larger co-marketing program that services patients seeking hip replacement surgery options. MD Connect was engaged to create a website that educates patients on the technology while highlighting the local practice and practitioner. MD Connect also manages the digital media spend for the program and provides full tracking and analytics, reporting on lead volume and appointments generated by the digital marketing program.
MD Connect works with Exactech, a shoulder replacement medical device company, on a co-marketing program highlighting the local practitioners and the technology patients seek for shoulder replacement. To help Exactech clients (local practices) in the program increase their online and advertising presence, MD Connect developed a templated website that is easily scalable. MD Connect also manages the program’s digital advertising spend and provides full-funnel tracking, down to the appointment, for both the practice and Exactech (patient information is de-identified).
