Medical Marketing Insights

At the end of May, KPCB released Mary Meeker's latest Internet Trends Report — here are some of the highlights. 

In order to bolster clinical research awareness and participation, trials need to invest in dynamic content marketing and digital advertising.

Every medical practice needs a Facebook marketing strategy — but there’s a right way and wrong way to go about setting it up.

Internet search is generating massive amounts of consumer data — how is the medical industry going to use it?

A new survey indicates that when it comes to patient engagement in clinical research, there’s still a lot of room for improvement.

Content marketing best practices are constantly evolving in accordance with shifting consumer trends and preferences — here’s what medical marketers need to know.

AI-driven chatbots are poised to make a major impact on healthcare — and it’s going to happen a lot sooner than you think.

As the pace of drug development continues to ramp up, clinical trials can’t depend solely on physician referrals.

As competition in the online healthcare market continues to increase, hospitals should avoid these digital marketing mistakes in order to keep the upper hand.

If healthcare organizations want to see a solid ROI on their digital campaigns, they need to personalize their advertising.