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Medical Marketing Insights

  • Why SEO Matters for Medical Practices

    by Jonathan Catley 4 min read

    • Tweet

    Search engine optimization, or SEO, remains an essential component of any successful medical marketing program. The right SEO strategy can increase visibility, gain credibility, and attract new patients for your medical ...

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  • Report: Receiving Clinical Trial Results Makes Patients More Likely to Participate

    by Dan Stempel 4 min read

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    A recent study reveals that sharing clinical trial results with patients can help boost trial participation and engagement.

    Read Post
  • As Pharma Marketing Rises, Physicians Raise Concerns about Patient Trust

    by Jonathan Catley 3 min read

    • Tweet

    With pharma marketing spend at an all-time high, medical marketers need to prepare for increasing regulations on the horizon.

    Read Post
  • Is Fitbit's Corporate Partner Program an Omen of Things to Come?

    by Jonathan Catley 3 min read

    • Tweet

    Fitbit’s corporate and insurance partnerships offer an opportunity to bring wearable devices to a wider market, as well as pave the way for their use in medical care.

    Read Post
  • Who Benefits from Introducing Digital Health into Clinical Trials?

    by Dan Stempel 3 min read

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    Patients, physicians, and researchers all have something to gain from digital health. Here’s how CROs and sponsors can overcome key obstacles to integrate connected technology into clinical trials.

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  • How to Scale Your Medical Practice's Social Media Accounts

    by Jonathan Catley 4 min read

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    If your healthcare organization’s social media accounts are growing more quickly than you can keep up with, here’s how to sustainably accelerate that growth.

    Read Post
  • Medical Marketers: An Optimized Site Doesn't Rank without Good Content

    by Jonathan Catley 4 min read

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    Great content is the backbone of good SEO. Ensure that your blog posts and premium content are relevant to your audience, tailored to your specialty and location, and full of empathy.

    Read Post
  • 4 Patient-Centric Clinical Trial Trends for 2019

    by Dan Stempel 4 min read

    • Tweet

    2019 is the year of the patient. Here’s how CROs and sponsors can tap into patient-centric models to improve trial recruitment and retention.

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  • The Next Five Years in Healthcare Will Be about Implementation, Not Innovation

    by Jonathan Catley 4 min read

    • Tweet

    What’s next for the world of e-health? After a flurry of innovation in the past few years, now is the time for providers to experience the benefits of new technology.

    Read Post
  • Connecting the Dots between PPC and SEO in Medical Marketing

    by Jonathan Catley 7 min read

    • Tweet

    Coordinating paid and organic search marketing will lead to smarter insights and better investments for your medical practice or hospital.

    Read Post
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MD Connect Vein Program Named Finalist for 2 Search Engine Land Awards

Google Names MD Connect a Premier Partner

 

 

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