We’ll show you how we think.

Digital Marketing, Hospital Marketing, Web Analytics

2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization

2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews

3 Min Read

Use Review Sites and Search Queries to Manage Bad Press

Digital Marketing, Healthcare Marketing, Hospital Marketing, Local Directory Listings

2 Min Read

Understanding the Benefits of Local Directory Listing Services for Your Hospital

PPC

2 Min Read

Top 5 Mistakes Healthcare Organizations Make with PPC

Healthcare Marketing, Physician Marketing, Social Media, Blogging

2 Min Read

The Top 5 Physician Blogs

Healthcare Marketing, Hospital Marketing, Patient Engagement, Patient Experience

3 Min Read

The Power and Ripple Effect of the Patient Satisfaction Survey

Digital Marketing, Healthcare Marketing, Telemedicine

2 Min Read

Telemedicine: Are We There Yet?

Digital Marketing, Physician Marketing, Social Media, Healthcare Social Media

2 Min Read

Social Media for Doctors Who Hate Social Media

Digital Marketing, Medical Practice Marketing, Physician Marketing, Social Media, Facebook

2 Min Read

Physician Marketing: How to Get Started with Advertising on Facebook

PPC, Digital Marketing, Google, Content Marketing, SEO

3 Min Read

Micro-Moments and Healthcare Marketing: What you Need to Know

Digital Marketing, Medical Device Marketing

3 Min Read

Medical Device Companies Shift Focus from Clinical to Business Support

Medical Device Marketing, Social Media

3 Min Read

Marketing Your Medical Device in 140 Characters or Less: Overview of FDA's Draft Guidance

Healthcare Marketing, Community Outreach, Healthcare Branding, Referring Physicians

2 Min Read

Marketing to Referring Physicians: What You Need to Know

Medical Practice Marketing, Healthcare Marketing, Search Engine Marketing, Local Directory Listings

4 Min Read

Local Search vs. Yellow Pages

Digital Marketing, Healthcare Marketing, Social Media, Instagram

2 Min Read

Instagram for Healthcare Marketing - Why it's Not as Weird as it Sounds

Healthcare Marketing, Content Marketing, Healthcare Digital Marketing

3 Min Read

How to Get More Mileage out of your Healthcare Content

Digital Marketing, Healthcare Marketing, Patient Engagement

2 Min Read

How the Millennial Patient Shops for Healthcare

Digital Marketing, Healthcare Marketing, Medical Device Marketing

16 Min Read

How Does Your Medical Device (Digital) Marketing Support Your Sales Force?

Healthcare Digital Marketing, Healthcare Social Media

2 Min Read

Healthcare Social Media Strategies: Advertising vs. Engagement

Digital Marketing, medical marketing strategy, Medical Device Marketing

2 Min Read

End of Year Medical Device Marketing Strategies

Medical Practice Marketing, Website Design, Healthcare Digital Marketing

2 Min Read

Does Your Medical Practice Website Relieve Patient Anxiety

Digital Marketing, Healthcare Marketing, Website Design, Mobile Marketing

3 Min Read

Does Your Medical Practice Website Pass the Mobile Friendly Test?

Healthcare Marketing, Content Marketing, Blogging, Healthcare Branding, SEO, SEM

4 Min Read

Digital Analytics 101 for Healthcare Marketers: Blogging

Community Outreach

2 Min Read

5 Areas Where Medical Practices Can Get Involved with Community Outreach (Clone)

Digital Marketing, Medical Practice Marketing, Healthcare Marketing

4 Min Read

3 Signs Your Medical Practice Needs a Digital Marketing Makeover

News, Clinical Trials

2 Min Read

PatientCentra™ Division Launches Clinical Trial Patient Recruitment (Clone)

Online Reputation

4 Min Read

How to Market a Good Bedside Manner (Clone)

Industry Trends

4 Min Read

5 Trends for Digital Patient Outreach in 2020 (Clone)

Google, Search Engine Optimization, SEO

2 Min Read

Why Medical Marketers Shouldn't Try to "Trick" Google to Rank Higher on SERPs

Social Media, Facebook, Facebook Advertising

3 Min Read

Facebook Updates Custom Audience Lists — Here's What That Means for Medical Marketers

Digital Marketing, SEO, keywords

3 Min Read

A Medical Marketer's Guide to SEO Competition Research

Patient Experience, Patient Centricity, Artificial Intelligence

3 Min Read

How AI Is Advancing Patient-Centric Care

Digital Marketing, Patient Engagement, Medical Technology

2 Min Read

Using Digital Technology to Boost Patient Trust

Patient Engagement, search engine optimization for voice search, Voice Search

2 Min Read

Voice Technology Creates New Opportunities for Patient Engagement

Patient Engagement, Mobile Healthcare, Digital Healthcare

3 Min Read

Happify Sets a New Standard for Digital Patient Engagement

Digital Marketing, Social Media

3 Min Read

4 Social Media Trends for Medical Marketers to Embrace in 2020

Social Media, Facebook, mHealth, Facebook Advertising

3 Min Read

Facebook is Driving Innovations in Preventive Health

Digital Marketing, Patient Communitcation, Digital Healthcare

3 Min Read

Communication, Accessibility of Care Are a Priority for Patients

Patient Centricity, Industry Trends, millennials

3 Min Read

Millennials and Gen Z Are Driving Changes in Healthcare

Industry Trends, Artificial Intelligence, Digital Healthcare

3 Min Read

Autonomous Robots Are Improving Healthcare Access for Elderly Patients

Social Media, Patient Engagement, Medical Marketing

3 Min Read

Where South Dakota's "Meth. We're On It." Campaign Went Wrong

Wearable Technology, Medical Technology, Medical Practice Management

4 Min Read

How Medical Practices Can Protect Patient Data

Medical Device Marketing, Wearable Technology, mHealth

2 Min Read

What Medical Device Companies Need to Know About Sony's mHealth Platform

Medical Device Marketing, Wearable Technology, Hospitals

3 Min Read

Hospitals' New Genius Bars Educate Patients About Medical Devices

Digital Marketing, Video Marketing, Online Reputation

4 Min Read

How to Market a Good Bedside Manner

Medical Technology, Artificial Intelligence, Digital Healthcare

3 Min Read

Growing Investment in AI: Here's What Healthcare Providers Need to Know

PPC, medical marketing SEO vs. PPC, SEO, keywords

4 Min Read

PPC and SEO: A New Chapter in Medical Marketing?

Website Design, Mobile Marketing, Website Optimization, Patient Centricity

3 Min Read

Common UX Mistakes and How Medical Marketers Can Fix Them

Medical Technology Trends, Healthcare Startups, diversity

4 Min Read

Social Determinants of Health: The New Healthcare Frontier?

Telemedicine, Mobile Healthcare, Amazon

3 Min Read

What Does the Launch of Amazon Care Mean for Medical Providers?

Social Media, Healthcare Social Media, Instagram

3 Min Read

Building a Social Media Strategy After Instagram Removes Likes

Digital Marketing, Medical Technology, Medical Technology Trends, Digital Healthcare

3 Min Read

Can Digital Healthcare Help Fix Inequalities?

Google, Review Management, Doctor Reviews, Online Reputation

4 Min Read

How Google Ratings Impact Patient Conversions

Medical Device Marketing, Telemedicine, Wearable Technology

3 Min Read

Mercy Virtual and Myia Labs Unveil Home Monitoring Technology

News, Patient Centricity, Industry Trends

3 Min Read

The CVS-Aetna Merger Gets Approval from Federal Judge

Patient Engagement, Wearable Technology, mHealth

2 Min Read

How mHealth Tools Can Improve Patient Outcomes

Patient Communication, Patient Engagement, SEO

3 Min Read

How Medical Marketers Can Make Content Accessible to Patients

Medical Technology, Medical Technology Trends, Industry Trends, Artificial Intelligence

3 Min Read

New Health Data Alliance Plans to Advance Care with Machine Learning

Medical Device Marketing, Wearable Technology, Regulatory Compliance, Artificial Intelligence

4 Min Read

How Healthcare Providers Can Manage the Security Risks of Medical Devices

Medical Marketing, Facebook, privacy

3 Min Read

What Do Facebook's Privacy Updates Mean for Medical Marketers?

Social Media, Patient Experience, Patient Centricity

3 Min Read

How Medical Practices Can Implement Patient-Centric Billing

PPC, Google, Google Adwords

3 Min Read

What Happens When Google Removes Average Position Metrics?

Medical Technology, mHealth, Digital Healthcare

3 Min Read

Are Medical Practices Ready for the Latest Digital Health Initiatives?

Google, Video Marketing, Google Adwords

3 Min Read

Beyond Keywords: Google Ads Strategies for Medical Marketers

Medical Technology, Patient Centricity, Digital Healthcare

3 Min Read

How Digital Tools Can Improve Medication Adherence in Clinical Trials

Doctor Reviews, SEO, Online Reputation

3 Min Read

Over One-Third of Healthcare Providers Don't Respond to Negative Reviews, Study Shows

Telemedicine, Healthcare Industry, Digital Healthcare

3 Min Read

Rite Aid Expands The Reach of Telemedicine with New In-Store Kiosks

Community Outreach, Healthcare Industry, Patient Centricity

4 Min Read

CVS to Connect Vulnerable Patients with Social Care Networks

MD Connect, News

1 Min Read

MD Connect Celebrates 7 Years on the Inc. 5000

Social Media, Facebook, SEO

3 Min Read

The Link Between SEO and Social Media

Social Media, Patient Engagement, Healthcare Social Media

4 Min Read

5 Strategies for Healthcare Marketers to Build a Twitter Following

search engine optimization for voice search, Voice Search, Digital Healthcare, Amazon

3 Min Read

What Happens When Amazon Alexa Gives Health Advice?

Telemedicine, Medical Technology, Medical Technology Trends

2 Min Read

Telehealth Pilot Program Targets Rural, Low-Income Patients

Healthcare Digital Marketing, Regulatory Compliance, Industry Trends

3 Min Read

Federal Judge Strikes Down Drug Price Disclosure Requirement — Here's What That Means for Medical Marketers

3 Min Read

5 Strategies for Healthcare Marketers to Build a Twitter Following

2 Min Read

Lyft and Uber Address Transportation Challenges for Clinical Trial Patients

Medical Technology Marketing, Medical Technology, Digital Healthcare

3 Min Read

What Motivates Patients to Try New Digital Health Tools?

Social Media, Link Building, Content Marketing

3 Min Read

What Medical Marketers Need to Know About Link Building

Local Search, Voice Search, Amazon

3 Min Read

Smart Devices Are Getting Smarter — Here's What That Means for Medical Marketers

Telemedicine, Wearable Technology, Industry Trends

2 Min Read

Will Patient Wearables Lead to Fewer Trips to the Doctor?

Patient Engagement, Regulatory Compliance, Virtual Reality

3 Min Read

Using Virtual Reality to Improve Patient Compliance in Clinical Trials

Google, Local Directory Listings, Google Maps

3 Min Read

How Medical Practices Can Take Advantage of the Latest Google My Business Updates

Healthcare Industry, Patient Centricity, Industry Trends

3 Min Read

CVS Plans to Expand Healthcare Offerings — Here's What That Means for Medical Practices

Social Media, Telemedicine, Mobile Healthcare, SEO

3 Min Read

Telehealth Is Making Strides Among Elderly Patients

Medical Device Marketing, Patient Centricity, Digital Healthcare

2 Min Read

How Will the FDA's Pre-Cert Program Impact Medical Device Companies?

Review Management, Doctor Reviews, SEO

3 Min Read

How Medical Practices Can Use Patient Reviews to Boost Search Rankings

Digital Marketing, Digital Patient Recruitment, diversity

2 Min Read

How Digital Marketing Can Help Healthcare Providers Reach Diverse Patient Groups

Digital Marketing, Website Design, Local Directory Listings, Website Optimization

2 Min Read

Your Medical Practice's Website May Be Its Most Important Digital Marketing Tool

BirdEye

3 Min Read

MD Connect Joins Forces with BirdEye to Provide Superior Reputation Management Services

Google, SEO, keywords

3 Min Read

How to Choose and Use Target Keywords for Your Medical Practice

Google, Google Adwords, Search Engine Marketing

3 Min Read

Google's Ad Auction System is Changing – Here's Why That Matters

Medical Practice Marketing, Social Media, Instagram

2 Min Read

Should Your Medical Practice Be Using Instagram Stories?

Google, Lead Conversion, Google Adwords

3 Min Read

Making Gmail Ads Part of Your Medical Practice’s Digital Marketing Strategy

Online Marketing, Digital Advertising, TV Advertising

3 Min Read

What Will the Drug Price Disclosure Regulation Mean for Healthcare Marketers?

PPC, Search, Digital Advertising, SEO

3 Min Read

Search Spend Is Up, but its Share of Digital Ad Spend Is Lagging

HIPAA, Voice Search, Amazon

3 Min Read

Amazon's Alexa Is Now HIPAA-Compliant. Here's What That Means for Healthcare Marketers.

Digital Marketing, Facebook, Patient Centricity

2 Min Read

Facebook to Offer Appointment Booking via Messenger

Social Media, Facebook, Facebook Advertising

2 Min Read

Facebook Is Scandal-Ridden, but Remains Powerful Medium for Reaching Patients

Digital Marketing, Social Media, patient education

2 Min Read

Study Shows Patient Influencers Turn To Social Media Over HCPs

Social Media, Healthcare Social Media

3 Min Read

Social Media Started the Anti-Vax Movement. Could It End It, Too?

Google, SEO, Website Optimization

3 Min Read

The Key to More Patients May Be Increasing Your Page Speed

Social Media, Facebook, Facebook Advertising

3 Min Read

Facebook Is Changing Its Ads Manager. Here’s What Medical Marketers Need to Know.

Social Media, Video Marketing, YouTube

3 Min Read

How Healthcare Providers Can Get Started with Video Ads

Social Media, Healthcare Social Media

3 Min Read

Using Twitter Lists for Your Healthcare Practice

Google, Local Directory Listings, Local Search

3 Min Read

Using Google My Business to Convert Online Visitors into Real-Life Patients

Digital Marketing, Medical Practice Marketing, Amazon

3 Min Read

Walgreens and CVS Look to Become One-Stop Healthcare Shops

Healthcare Marketing, Social Media, Digital Healthcare

3 Min Read

Make Conversation Connections with These Leading Healthcare Hashtags

Social Media, Healthcare Branding, Instagram

4 Min Read

Get Inspired by How These 5 Healthcare Professionals are Using Instagram

Social Media, Review Management, Healthcare Branding, millennials

3 Min Read

Harnessing Twitter to Promote Health

Patient Experience, Regulatory Compliance, privacy

3 Min Read

How Healthcare Providers Can Make Sure They're in Line with EU Privacy Standards

Medical Device Marketing, Physician Marketing, Content Marketing

2 Min Read

How Medical Device Companies Should Speak to Primary Care Physicians

Google, Artificial Intelligence, Digital Healthcare

3 Min Read

Patent Application Offers New Details on Google's Foray into EHRs

Medical Device Marketing, Video Marketing, Mobile Marketing

3 Min Read

How to Optimize Your Medical Device Marketing Efforts for Mobile

Digital Marketing, Content Marketing, Industry Trends

3 Min Read

Digital Dominates Deloitte's Healthcare Marketers Trend Report

3 Min Read

Patent Application Offers New Details on Google's Foray into EHRs

medical marketing strategy, Content Marketing, Blogging

3 Min Read

3 Scalable Ways to Plan Your Healthcare Organization's Editorial Calendar

2 Min Read

The Case for Mobile Clinical Trial Ads

4 Min Read

Digital Ad Spend Outpaces Traditional for the First Time in 2019, Says eMarketer

Google, Local Search, search engine optimization for voice search, Voice Search

4 Min Read

Google is Expanding its "Assistant" Tool — Here's What That Means for Healthcare Marketers

Digital Marketing, Social Media, Facebook, Instagram

4 Min Read

How the Changing Social Media Landscape Will Affect Medical Marketers in 2019

Telemedicine, Medical Technology Trends, Digital Healthcare

2 Min Read

What Healthcare Marketers Need to Know about the Federal Budget Changes

PPC, Google Adwords, Search

3 Min Read

Why PPC Shouldn't Be Your Digital Trial Lifeboat

Digital Marketing, Social Media, Search

4 Min Read

How Healthcare Marketers Can Combat the Teen Vaping Crisis

Digital Marketing, Google, Search, SEO

3 Min Read

This Groundbreaking Study Reveals What People Search For Before Visiting the Emergency Room

Search, SEO, keywords, Mobile SEO

4 Min Read

5 Ways to Structure Medical Marketing Content So It Tops the SERPs

4 Min Read

What a Digital Psychotherapy Study Reveals about Patients' Tolerance for Healthcare Technology

4 Min Read

This Black History Month, A Reminder that African-American Clinical Trial Enrollment is Still Lacking

Google, Search, SEO

4 Min Read

Why Google's "Medic Update” Necessitates High-Quality Content

Social Media, Facebook, Local Search

4 Min Read

Thinking about Facebook as a Local Search Engine for Medical Practices

Hospital Marketing, Review Management, Telemedicine, SEO, Hospital

3 Min Read

5 Hospital Marketing Trends for 2019

Digital Marketing, Search Engine Optimization, Blogging

2 Min Read

How to Refine the Voice of Your Medical Marketing Blog

Digital Marketing, patient recruitment, SEO Value, SEO

3 Min Read

Why SEO Matters for Medical Practices

Digital Marketing, Patient Engagement, Medical Marketing

2 Min Read

As Pharma Marketing Rises, Physicians Raise Concerns about Patient Trust

Wearable Technology, Industry Trends, Apple

2 Min Read

Is Fitbit's Corporate Partner Program an Omen of Things to Come?

Digital Marketing, Social Media, Facebook

3 Min Read

How to Scale Your Medical Practice's Social Media Accounts

Digital Marketing, Content Marketing, SEO

3 Min Read

Medical Marketers: An Optimized Site Doesn't Rank without Good Content

Telemedicine, Medical Technology Trends, Artificial Intelligence

3 Min Read

The Next Five Years in Healthcare Will Be about Implementation, Not Innovation

PPC, Digital Medical Marketing, SEO

5 Min Read

Connecting the Dots between PPC and SEO in Medical Marketing

Search, Facebook, Facebook Advertising

3 Min Read

Search Ads on Facebook? What the New Feature Could Mean for Medical Marketers

Digital Marketing, Hospital Marketing, Patient Experience

3 Min Read

Helping Patients Navigate Pricing Transparency with Digital Marketing

Google Analytics, Mobile Marketing, SEO

6 Min Read

5 Healthcare Marketing Resolutions for 2019

Telemedicine, Patient Centricity, Amazon

4 Min Read

What Amazon's Failed Telemedicine Deal Means for Patient-Centric Healthcare

PPC, Google, Google Adwords

3 Min Read

Google Adds More Updates to Responsive Search Ads – What Medical Marketers Should Know

Social Media, Doctors, millennials

5 Min Read

Should Medical Marketers Embrace Snapchat?

Social Media, Digital Advertising, Facebook Advertising

4 Min Read

6 Social Media Trends for Medical Marketers to Follow in 2019

Digital Marketing, Content Marketing, Industry Trends

3 Min Read

5 Content Statistics for Medical Marketers to Remember in 2019

Digital Advertising, privacy, Industry Trends

2 Min Read

What Slowing Programmatic Spend Means for Medical Marketers

Digital Marketing, Hospital Marketing

3 Min Read

5 Ways Hospitals Can Refine Their Content Marketing Strategy for 2019

Google, Patient Communication, Search

3 Min Read

A Guide to the New-and-Improved Google My Business for Medical Marketers

Digital Marketing, Social Media, Patient Centricity

4 Min Read

Why #ThisisMyLane Went Viral

Google, DTC Marketing for Medical Devices, Search, DTP Marketing for Medical Devices

3 Min Read

Branded Search vs. Direct Search for Medical Device Companies

medical marketing strategy, Social Media, keywords

2 Min Read

Your Medical Practice’s Marketing Strategy for the Holidays

Digital Marketing, Social Media, Industry Trends

3 Min Read

Fighting Misinformation about Alternative Medicine with Digital Marketing

Google, Search, Local Search, Mobile SEO

4 Min Read

What Healthcare Can Learn from Google's Most Impactful Algorithm Updates

PPC, Medical Practice Marketing, Website Design

5 Min Read

6 Tips for a Medical Practice Landing Page that Converts

Video Marketing, Facebook, Facebook Advertising

3 Min Read

What the Facebook Video Controversy Means for Medical Marketers

Digital Medical Marketing, Blogging, Patient Centricity

4 Min Read

What Makes a Great Healthcare Blog?

Medical Device Marketing, Google, SEO, keywords

4 Min Read

Medical Device SEO Strategies for 2019

Digital Marketing, SEO, keywords

3 Min Read

Marketing to Patients with Chronic Disease

Healthcare Marketing, Social Media, Blogging, Regulatory Compliance

3 Min Read

Let’s Talk about Risk in Healthcare Marketing

Social Media, Instagram, Hospital

5 Min Read

What Instagram Can Do For Your Hospital

Medical Technology Trends, Patient Centricity, Digital Healthcare

1 Min Read

The Digital Health Patient Journey [INFOGRAPHIC]

Digital Marketing, Content Marketing, Medical Marketing

3 Min Read

Why Storytelling Matters for Medical Marketers

Digital Marketing, Online Marketing, Industry Trends

3 Min Read

When It Comes to Healthcare, Teens and Young Adults are Digital Natives

Social Media, Mobile Marketing, Local Search

4 Min Read

Developing Your Mobile Healthcare Marketing Strategy for 2019

Google, Conversion Rate, Voice Search

4 Min Read

The Most Important Healthcare Mobile Ad Benchmarks for 2018

Medical Device Marketing, Patient Centricity

3 Min Read

Should Medical Device Companies Market to Patients or Doctors?

Patient Centricity, Industry Trends, Amazon

3 Min Read

Who Will Win the Battle for Pharmacy?

Healthcare Industry, Patient Centricity, Amazon

3 Min Read

The Next Big Innovator in Healthcare is… Comcast?

Lead Conversion, Search, SEO, Hospitals

3 Min Read

Should Hospitals Still Aim for a #1 SEO Ranking?

Telemedicine, Wearable Technology, Digital Healthcare, self-diagnosis

4 Min Read

The Digital Healthcare Trends Consumers Care About in 2019

Digital Marketing, Digital Advertising, TV Advertising

3 Min Read

“Ask Your Doctor” Ads Work as Well on Digital as on TV

Social Media, Review Management, Patient Experience, Online Reputation

3 Min Read

Every Medical Practice Gets Negative Reviews. Here’s How to Handle Them.

Google, Bing, Search

4 Min Read

A Guide to Bing for Medical Marketers

PPC, Digital Marketing, Search, SEO

3 Min Read

SEO Named the “Least Popular Marketing Channel”

News

1 Min Read

MD Connect Celebrates Six Consecutive Years on the Inc. 5000 List

Patient Centricity, Digital Healthcare, self-diagnosis

4 Min Read

Should Patient Centricity Include Self-Diagnosis?

search engine optimization for voice search, Voice Search, Apple

3 Min Read

Medical Marketing Best Practices for Voice Search

Bing, Patient Centricity, Hospitals, Local SEO

3 Min Read

Could Micro-Hospitals Be the Solution to Patient Centricity?

Digital Marketing, Healthcare Marketing ROI, Data Analytics

3 Min Read

5 Questions Medical Marketers Should Ask Themselves about ROI

Google, Search, Mobile Marketing, Industry Trends

3 Min Read

How Google’s Speed Update Affects Medical Marketers

Digital Marketing, keywords, Patient Centricity

3 Min Read

In the Age of Patient Centricity, Are Patients Actually Shopping for Healthcare?

Digital Marketing, Hospitals, Industry Trends

3 Min Read

For Hospitals, Cost-Cutting is More Important than Ever. Digital Marketing Can Help.

SEO, Local Search, Voice Search, Local SEO, Mobile SEO

3 Min Read

3 Key Differences Between Text Search and Voice Search

Social Media, Search, SEO, Local Search

2 Min Read

These SEO Mistakes Could Be Driving Patients Away from Your Medical Practice

mHealth, Digital Healthcare, Apple

3 Min Read

Apple’s EHR Software Gaining Traction with Major Hospitals

Digital Marketing, Medical Industry, Industry Trends

3 Min Read

8 Healthcare Podcasts Every Marketer Should Listen To

Digital Marketing, Conversion Rate, SEO, Hospitals

3 Min Read

Hospitals: Launch New Service Lines in Style with Landing Pages or Microsites

Google, Voice Search, Industry Trends, Amazon, Apple

4 Min Read

Which Voice Assistant Will Win the Battle for Healthcare?

Digital Marketing, Google, Google Adwords

2 Min Read

Everything Medical Marketers Need to Know About Google Ads

Healthcare Industry, Industry Trends, Amazon

3 Min Read

Amazon, Berkshire Hathaway, and JPMorgan Choose Atul Gawande to Lead Joint Healthcare Company

Google, Voice Search, Industry Trends, Amazon, Apple

3 Min Read

Voice Search Could Improve Healthcare for Patients and Providers Alike

Medical PPC, Google Adwords, Search, Digital Advertising

3 Min Read

How Hospitals Can Leverage Google AdWords to Grow Service Lines

Digital Marketing, Search Engine Optimization, SEO

3 Min Read

Medical Marketers: Boost Your SEO Ranking by Understanding Searcher Intent

Medical Device Marketing, Mobile Healthcare, Medical Technology Trends, Digital Healthcare

3 Min Read

Do Users Want Your Mobile Health Device?

Medical Device Marketing, Patient Communication, DTP Marketing for Medical Devices

2 Min Read

The Case for DTP Marketing for Medical Devices

Social Media, Healthcare Social Media, Industry Trends

4 Min Read

What Pharma Can Learn From the Roseanne and Sanofi Twitter Conversation

PPC, Medical Practice Marketing, Digital Medical Marketing, Medical Marketing

2 Min Read

3 Common PPC Mistakes Medical Marketers Make – and How to Avoid Them

Google, Industry Trends, Artificial Intelligence

3 Min Read

Will Google Duplex Soon Schedule Patients' Appointments with Their Medical Providers?

Patient Experience, Healthcare Digital Marketing, Hospitals, Digital Healthcare

3 Min Read

5 Reasons Your Hospital Should Be Investing in Digital

Medical Practice Marketing, Mobile Marketing, Website Optimization

3 Min Read

Reduce Bounce Rate on Your Medical Practice’s Website with These Tips

Google Adwords, Digital Advertising, Healthcare Digital Marketing, Data Analytics, Medical Technology Trends, Local SEO

4 Min Read

Digital Marketing Stats That Every Medical Practice Should Know

Google, Mobile Healthcare, Medical Technology, Digital Healthcare

3 Min Read

Fitbit and Google Team Up on Digital Health Initiative

Digital Medical Marketing, Review Management, Patient Centricity

2 Min Read

Yelp Reviews Proven to Be Reliable Indicator of Hospital Quality

Medical Device Marketing, Medical Marketing, Wearable Technology, Regulatory Compliance, Patient Centricity

3 Min Read

What the Medical Device Safety Action Plan Means for Medical Marketers

Healthcare Industry, Medical Industry, Industry Trends

2 Min Read

What a Potential Walmart-Humana Merger Means for the Healthcare Industry

medical marketing strategy, Digital Medical Marketing, SEO, keywords, Medical Marketing Analytics

3 Min Read

The Top 6 SEO Mistakes that Medical Marketers Make

Digital Marketing, Google Adwords, Healthcare Digital Marketing, keywords

3 Min Read

Updated: Healthcare AdWords Benchmarks by Industry for 2018

Medical Practice Marketing, SEO, Doctors, Medical Practice Management, Patient Centricity

3 Min Read

What Doctors Can Do in the Face of Healthcare Mega-Mergers

Digital Medical Marketing, Google Adwords, keywords

2 Min Read

What the AdWords Interface Update Means for Medical Marketers

Digital Medical Marketing, Social Media, Doctors

7 Min Read

These 15 Doctors are Dominating Twitter in 2018

Review Management, Mayo Clinic, Medical Practice Management

3 Min Read

Mayo Clinic: Patients Rank Non-Physician Factors Higher than Care in Medical Practice Reviews

Google Adwords, SEO, Medical Practice Management

3 Min Read

Choosing the Right Long Tail Keywords for Your Medical Practice

Medical Technology, mHealth, Patient Centricity, Apple

2 Min Read

At Long Last, Apple Brings Health Records to the iPhone

Hospital Marketing, Blogging, Hospitals

4 Min Read

12 of Our Favorite New (and Old) Hospital Blogs for 2018

Medical Practice Marketing, Facebook, Facebook Advertising

2 Min Read

How Facebook's Algorithm Update Will Impact Medical Marketers

Medical Device Marketing, Google, Medical Technology

2 Min Read

Google and Flex Develop Secure Cloud for Medical Device Data

Doctors, Patient Centricity, Hospitals

2 Min Read

What the #TheatreCapChallenge Means for Healthcare and Patient Centricity

Medical Practice Marketing, Digital Medical Marketing, Medical Marketing Analytics, Medical Practice Management

3 Min Read

5 Digital Marketing Requirements for Medical Practices in 2018

Hospital Marketing, Telemedicine, Hospitals, Artificial Intelligence

2 Min Read

This Tech-Forward Hospital Made Fast Company’s “Most Innovative Companies” List for 2018 — Here’s How

medical marketing strategy, Medical Marketing, Patient Experience, Medical Technology, millennials

4 Min Read

6 Myths About Millennials and Healthcare

Website Design, Mobile Healthcare, Website Optimization, mHealth, Patient Centricity, Digital Healthcare

2 Min Read

New Survey Shows Patients Want Better Digital Healthcare Experiences

Wearable Technology, Medical Industry, Medical Technology Trends, mHealth, Industry Trends, Digital Healthcare

3 Min Read

Apple is Going to Play a Major Role in the Future of Healthcare – Here’s Why

PPC, Medical Practice Marketing, Google Adwords, Search Engine Marketing, Digital Advertising, Physician

3 Min Read

How Negative Keywords Help Boost Your Medical Practice’s Digital Advertising ROI

Healthcare Marketing, Healthcare Digital Marketing, Mobile Healthcare, mHealth, Industry Trends, Digital Healthcare

4 Min Read

Debunking 5 Myths about Digital Healthcare

Google, Medical Technology Trends, mHealth, Patient Centricity, Industry Trends, Artificial Intelligence, Digital Healthcare

3 Min Read

A Status Update on Google’s Forays into Digital Health

Big Data, Data Analytics, Medical Technology Trends, Hospitals, Industry Trends

3 Min Read

Hospitals Are Finally Embracing Cloud Computing

Medical Practice Marketing, Healthcare Marketing, Google, Search Engine Optimization, SEO

3 Min Read

Should #1 Rankings Be Your Medical Practice's Main SEO Goal?

Google, Medical Marketing, Facebook, mHealth, Industry Trends, Digital Healthcare, Amazon

3 Min Read

What Draws Big Tech to Healthcare?

Mobile Healthcare, Medical Technology, Regulatory Compliance, Medical Technology Trends, mHealth, Industry Trends

3 Min Read

Recapping a Year of FDA Regulations on Digital Healthcare Tech

Healthcare Industry, Patient Centricity, Industry Trends, Digital Healthcare, Amazon

3 Min Read

Jeff Bezos, Warren Buffett, and Jamie Dimon Are Teaming Up to Transform Healthcare

Patient Experience, Data Analytics, Patient Centricity, Industry Trends, Digital Healthcare

3 Min Read

3 Takeaways from PwC’s 2018 Health Industry Issues Report

Wearable Technology, Healthcare Industry, Medical Industry, Medical Technology Trends, mHealth, Industry Trends

3 Min Read

How Medical Devices Are Going to Change in 2018

Social Media, Healthcare Branding, Digital Advertising, Physician, Website Optimization, Hospitals

3 Min Read

Get More Online Referrals By Optimizing the Digital Patient Journey

Digital Marketing, Google, Physician, SEO, Website Optimization, Hospitals, Mobile SEO

2 Min Read

Attention Medical Marketers: Are You Ready for Google’s Next Big Search Algorithm Shake-Up?

Digital Marketing, Search Engine Optimization, SEO, Website Optimization, Hospitals, Local SEO

3 Min Read

How Hospitals Can Use SEO to Promote Service Line Growth

Telemedicine, Medical Technology Trends, mHealth, Hospitals, Artificial Intelligence, Virtual Reality

3 Min Read

VR, AR, and Telemedicine Adoption is on the Rise at Hospitals

Mobile Marketing, Mobile Healthcare, SEO, Local Search, Voice Search, Local SEO, Mobile SEO

4 Min Read

How to Make Sure Your Medical Practice's Website is Optimized for Mobile

Mobile Marketing, Physician, SEO, Local Search, Hospital, Voice Search, Local SEO, Mobile SEO

3 Min Read

How Medical Marketers Can Win the Voice Search SEO Game in 2018

Google, Reputation Management, Review Management, Doctor Reviews, Physician, Local Search, HIPAA, Hospital, Local SEO, Google Maps

2 Min Read

Google Just Updated its Online Review Guidelines — Here’s What Medical Marketers Should Know

Digital Marketing, Healthcare Marketing, Google, Google Adwords, Digital Advertising, Google Display Network

2 Min Read

How Medical Marketers Can Capitalize on Google's New Custom Intent Audiences Feature

Mobile Healthcare, Big Data, Medical Technology Trends, mHealth, Industry Trends, Digital Healthcare

3 Min Read

Digital Healthcare Pulse Check: Amazon, Apple, and IBM Continue to Innovate

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Hospital Marketing, Google Adwords, Digital Advertising

3 Min Read

What Medical Marketers Need to Know About Quality Score to Boost Their Google AdWords ROI

Healthcare Industry, Medical Industry, Medical Technology Trends, mHealth, Patient Centricity, Industry Trends, Digital Healthcare

2 Min Read

Will the CVS-Aetna Merger Redefine the Future of Healthcare?

Healthcare Marketing ROI, Medical Marketing, Physician, Perfomance Tracking, Hospital, Data Analytics

2 Min Read

Is Your Medical Organization's Digital Advertising Budget Being Wasted on Bot Traffic?

Digital Marketing, Medical Practice Marketing, Video Marketing, healthcare video, Physician, YouTube

3 Min Read

Optimizing Video Content for Your Medical Organization

Digital Marketing, Google Adwords, Campaign Optimization, Facebook, Digital Advertising, Physician, Perfomance Tracking, Data Analytics

2 Min Read

Harnessing Data to Boost Your Medical Practice's Digital Marketing ROI

Mobile Healthcare, Healthcare Industry, Medical Technology Trends, mHealth, Industry Trends, Digital Healthcare

2 Min Read

How Digital Healthcare Could Save the Industry $46 Billion a Year

Medical Practice Marketing, Campaign Optimization, Healthcare Marketing ROI, Digital Advertising, Physician, Data Analytics

2 Min Read

Last-Click Attribution May Be Jeopardizing Your Medical Practice's Digital Marketing ROI

Digital Marketing, Social Media, Patient Engagement, Digital Advertising, Physician, SEM, Medical Practice Management, Facebook Advertising

3 Min Read

How Digital Advertising Helps Medical Marketers Attract More Elderly Patients

Physician, Medical Technology, Healthcare Industry, Hospital, Medical Industry, mHealth, Digital Healthcare

3 Min Read

Privacy and Regulation in the Age of mHealth and Wearables

Medical Practice Marketing, Google, Mobile Marketing, Physician, SEO, Local SEO, Mobile SEO

3 Min Read

Optimizing Your Medical Practice’s Listing on Google My Business

Medical Marketing, Physician, Healthcare Industry, Hospital, Voice Search, Industry Trends, Artificial Intelligence, Local SEO

2 Min Read

The Future of Healthcare Will Be In-Home, Voice-Enabled AI Devices

Digital Marketing, Medical Practice Marketing, Patient Communication, Physician, Healthcare Industry, Hospital, Patient Centricity, Industry Trends

2 Min Read

New Survey Highlights State of Patient Empowerment in Healthcare

Google, Medical Technology Trends, Industry Trends, Digital Healthcare

3 Min Read

Google's New Plan to Make Healthcare Affordable for Low-Income Patients

Google, Campaign Optimization, Medical Marketing, Facebook, Digital Advertising

2 Min Read

Why Medical Marketers Need to Understand the Differences Between Google and Facebook Advertising

Website Design, Medical Marketing, Physician, SEO, Website Optimization, Hospital, Local SEO, Schema Markup

3 Min Read

Schema Markup Helps Medical Organizations Increase Conversions

Google, Medical Marketing, Mobile Marketing, Healthcare Digital Marketing, Local Search, Voice Search, Local SEO

3 Min Read

How Medical Marketers Can Optimize for Voice Search to Boost Local Search Rankings

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Conversion Rate, Phone Marketing, Healthcare Marketing ROI, Healthcare Digital Marketing, Physician

3 Min Read

Turning Calls into Consultations: How to Boost Your Medical Practice’s Digital Marketing ROI

Physician, Healthcare Industry, Hospital, Medical Technology Trends, mHealth, Industry Trends

3 Min Read

The Internet of Medical Things Just Keeps Growing — What Healthcare Providers Should Know

Digital Marketing, Medical Practice Marketing, Google, Search Engine Optimization, Search Engine Marketing, SEO, Website Optimization, Local Search, Local SEO

3 Min Read

How Schema Markup Helps Medical Organizations Improve Local SEO

PPC, Hospital Marketing, Medical PPC, Perfomance Tracking, Data Analytics, Hospitals

4 Min Read

10 PPC KPIs to Boost Your Hospital’s Digital Advertising ROI

Google, Facebook, Healthcare Digital Marketing, Mobile Healthcare, Medical Technology, mHealth, Industry Trends

3 Min Read

Google, Facebook, Amazon, and Apple: How Big Tech Is Going to Disrupt Healthcare, Big Time

Medical Technology, Healthcare Industry, Medical Industry, Industry Trends

3 Min Read

What Does the FDA Think of Machine Learning?

Digital Marketing, Healthcare Marketing, Google, Google Adwords, Search Engine Marketing, Medical Marketing, Digital Advertising, SEM

2 Min Read

Understanding Healthcare’s New Digital Sales Funnel

Wearable Technology, Medical Technology, Medical Technology Trends, Artificial Intelligence

4 Min Read

8 Amazing Technologies That Are Redefining Healthcare as We Know it

Mobile Marketing, Mobile Healthcare, Physician, SEO, Hospital, Mobile SEO

3 Min Read

Mobile SEO Tactics Medical Marketers Need to Know About

Digital Marketing, Hospital Marketing, Website Design, Website Optimization, Hospital

4 Min Read

5 Signs That Your Hospital’s Website Needs a Facelift

News

1 Min Read

MD Connect Makes Inc. 5000 List for 5th Consecutive Year

Medical Practice Marketing, Hospital Marketing, Facebook, Local Directory Listings, Physician, Local Search, Hospital, Local SEO

3 Min Read

How Facebook’s Growing Role in Local Search Will Impact Medical Marketers

Wearable Technology, Physician, Healthcare Industry, Hospital, Medical Technology Trends, Patient Centricity, Industry Trends

3 Min Read

Building Better Doctor-Patient Relationships With Virtual Reality

Healthcare Marketing, Healthcare Industry, Medical Technology Trends, Patient Centricity, Industry Trends

2 Min Read

Have You Heard about Amazon's Secret Healthcare Tech Team?

Healthcare Marketing, Google, Google Adwords, Medical Marketing, Medical Industry, Facebook Advertising, Industry Trends

3 Min Read

What the Sale of WebMD Means for Medical Marketers

Google, Social Media, Mobile Marketing, Facebook, Digital Advertising, Mobile Healthcare, Physician, Hospital, mHealth, Facebook Advertising

3 Min Read

Welcome to the Age of Mobile Medical Marketing

Physician, Medical Technology, Healthcare Industry, Hospitals, Industry Trends, Artificial Intelligence

3 Min Read

Will Doctors Still Exist in 20 Years?

Medical Practice Marketing, Google, Hospital Marketing, Google Adwords, Search Engine Marketing, Physician, Hospital

3 Min Read

Making Digital Advertising Work for Your Medical Practice or Hospital

Healthcare Marketing, Medical Marketing, Physician, Hospital, Medical Industry, Industry Trends

0 Min Read

24 Digital Marketing Stats Every Medical Marketer Should Know About [INFOGRAPHIC]

Social Media, Healthcare Social Media, Physician, Big Data, Data Analytics, Industry Trends

3 Min Read

Should We Use Social Media to Diagnose Diseases?

Telemedicine, Mobile Marketing, Mobile Healthcare, Physician, Hospital, Big Data, mHealth

2 Min Read

How Doctors Are Using Apps to Help Patients With Chronic Conditions

Medical Device Marketing, Content Marketing, DTC Marketing for Medical Devices, Perfomance Tracking, Website Optimization, DTP Marketing for Medical Devices

3 Min Read

How Have Medical Device Marketing Strategies Changed in the Digital Age?

Patient Engagement, Mobile Healthcare, Medical Industry, Industry Trends, Healthcare Startups

3 Min Read

The Ongoing Struggle for Women’s Health Technology Startups

Google, Facebook, Mobile Healthcare, Medical Industry, Voice Search, Industry Trends

4 Min Read

Mary Meeker's Internet Trends Report 2017: Key Takeaways for Medical Marketers

Medical Practice Marketing, Physician Marketing, Social Media, Facebook, Healthcare Social Media, Facebook Advertising

3 Min Read

How to Start Marketing Your Medical Practice on Facebook

Google, Bing, Physician, keywords, Healthcare Industry, Hospital, Big Data, Data Analytics, Medical Industry, Industry Trends

3 Min Read

3 Amazing Ways Google Search Data is Improving Healthcare

Digital Marketing, Content Marketing, Medical Marketing, Medical Industry, Industry Trends

3 Min Read

The State of Healthcare Content Marketing in 2017

Patient Engagement, Mobile Healthcare, Medical Technology, Medical Industry, Industry Trends

3 Min Read

How Chatbots Are Going to Transform the Healthcare Industry

Digital Marketing, Hospital Marketing, Patient Engagement, Content Marketing, Inbound Marketing, Hospital

3 Min Read

4 Marketing Mistakes Hospitals Should Avoid At All Costs

Digital Marketing, Medical Practice Marketing, Google, Patient Engagement, Medical Marketing, Facebook

3 Min Read

Want to Boost Your Digital Medical Marketing ROI? Know Your Audience

PPC, Digital Marketing, Medical Practice Marketing, Google, Social Media, Search Engine Marketing, Facebook, SEO

2 Min Read

The Three Pillars of a Successful Medical Practice Marketing Strategy

Digital Marketing, Google, Medical PPC, Google Adwords, Healthcare Marketing ROI, Medical Marketing, Perfomance Tracking, Data Analytics

3 Min Read

4 Recent Google AdWords Updates That Medical Marketers Should Know About

Hospital Marketing, Video Marketing, Content Marketing, Website Design, healthcare video, Website Optimization, Hospital, Hospitals

3 Min Read

Hospital Website Design Best Practices

Google, Patient Engagement, Wearable Technology, Healthcare Industry, mHealth, Patient Centricity, Industry Trends

2 Min Read

Amazon Looking to Cash In On Consumer-Driven Digital Disruption in Healthcare

PPC, Digital Marketing, Google Adwords, Healthcare Marketing ROI, Search Engine Marketing, Medical Marketing

3 Min Read

5 Mistakes Medical Organizations Make In Digital Marketing Campaigns

Medical Practice Marketing, Healthcare Marketing ROI, Patient Experience, Physician, Online Reputation

3 Min Read

How Much Is a New Patient Worth to Your Medical Practice?

Healthcare Marketing, Social Media, Content Marketing, Blogging, Medical Marketing, Mobile Healthcare, Website Optimization

2 Min Read

Optimizing Your Medical Marketing Strategy for Millennial Patients

Medical Practice Marketing, Google, Content Marketing, Search Engine Marketing, SEO

3 Min Read

These Common Content Marketing Mistakes Could Be Hurting Your Medical Practice’s Online Visibility

Digital Marketing, Hospital Marketing, Targeted Local Marketing, Medical Marketing, Local Search, Hospital

3 Min Read

3 Digital Marketing Trends Hospitals Need to Know About in 2017

Digital Marketing, Google, Medical PPC, Google Adwords, Medical Marketing, Digital Advertising, SEM

3 Min Read

How Medical Marketers Can Take Advantage of Google's Demographic Targeting Capabilities

Digital Marketing, Reputation Management, Review Management, Doctor Reviews, Healthcare Branding, Physician, Online Reputation

3 Min Read

What Doctors Should Know About Online Reputation Management in 2017

Healthcare Marketing, Campaign Optimization, Healthcare Marketing ROI, Medical Marketing, Digital Advertising, Perfomance Tracking

6 Min Read

Optimizing Your Digital Healthcare Marketing Strategy for an Omni-Channel World

Digital Marketing, Hospital Marketing, Social Media, Video Marketing, Content Marketing, Hospital

2 Min Read

Why Authenticity Should Be At the Core of Your Hospital’s Digital Marketing Strategy

Digital Marketing, Medical Practice Marketing, Medical Marketing, Mobile Marketing, SEO, Website Optimization

3 Min Read

How Medical Practice Marketers Can Leverage Micro-Moments As a Competitive Advantage

Digital Marketing, Medical Practice Marketing, Physician Marketing, Medical Reviews, Patient Experience, Physician

6 Min Read

Drive More Revenue for Your Medical Practice By Optimizing the Patient Journey

Medical Practice Marketing, Search Engine Optimization, Content Marketing, Physician, SEO, Website Optimization

3 Min Read

Why Wordpress Is the Best Choice for Hosting Your Medical Practice's Website

Digital Marketing, Healthcare Marketing, Patient Engagement, Patient Centricity, Industry Trends

3 Min Read

Zocdoc Just Unveiled its Patient-Powered Search Feature — Here’s What Medical Marketers Need to Know

Digital Marketing, Medical Practice Marketing, Social Media, Mobile Marketing, Physician, SEO, Website Optimization

3 Min Read

You Know Your Medical Practice Needs a Digital Marketing Makeover When...

Search Engine Optimization, Medical Marketing, Local Directory Listings, Physician, SEO, Local Search, Hospital, search engine optimization for voice search, Voice Search

5 Min Read

Search Engine Optimization: The Rise of Voice Search in Healthcare

Healthcare Industry, Hospital, Healthcare Legislation, Industry Trends

3 Min Read

How the ACA Repeal Could Impact Medical Professionals and Hospitals

Social Media, Healthcare Marketing ROI, Facebook, Digital Advertising, Physician, Hospital, Facebook Advertising

3 Min Read

Why Facebook Advertising is Now a Best Practice for Medical Marketers

Conversion Rate, Website Design, Medical Marketing, Physician, Website Optimization

3 Min Read

Why a Slick Website Design Doesn't Guarantee Conversions for Your Medical Practice

Patient Engagement, Telemedicine, Physician, Healthcare Industry

2 Min Read

Telemedicine is a Win-Win for Patients and Physicians — So What’s the Hold Up?

News

1 Min Read

MD Connect Has a New Address

PPC, Digital Marketing, Medical PPC, Healthcare Marketing ROI, Digital Advertising, Hospital

3 Min Read

How Do I Maximize My Hospital’s Digital Advertising ROI?

Digital Marketing, Medical Marketing, Patient Experience, Physician, Hospital, Medical Technology Trends

3 Min Read

How To Become an Expert in Your Own Health and Healthcare Experience

Digital Marketing, Patient Engagement, Medical Marketing, Patient Experience

3 Min Read

5 Patient Engagement Lessons Medical Marketers Can Learn From Other Industries

Digital Marketing, Hospital Marketing, Social Media, Digital Advertising, SEO, SEM

3 Min Read

3 Key Considerations for Hospitals Investing in Digital Marketing

Digital Marketing, Medical Practice Marketing, Social Media, Medical Marketing, Physician

2 Min Read

Can Social Influencer Marketing Help Bring in New Business for Your Medical Practice?

Google, Doctor Reviews, Search Engine Marketing, Local Directory Listings, Physician, Hospital

2 Min Read

Here's How Patients Actually Search for Physicians Online

Website Design, Google Adwords, Medical Marketing, Physician, SEO, Website Optimization, Hospital

2 Min Read

How Will Google's Machine Learning Algorithms Impact Your Medical Practice's SEO Strategy?

Medical Practice Marketing, Content Marketing, Physician, SEO

3 Min Read

How to Write the Best Possible Headlines for Your Medical Practice's Online Content

Google, Mobile Marketing, Physician, SEO, Hospital

3 Min Read

What Medical Marketers Should Know About Google’s “Mobile-First” Update

Google, Telemedicine, Data Analytics, Medical Technology Trends, mHealth

3 Min Read

How This Former Google Exec Plans to Change the Healthcare Industry Forever

Hospital Marketing, Patient Engagement, Patient Experience, Website Optimization, Hospital

3 Min Read

Hospitals Must Eliminate Obstacles in the Path to Treatment to Boost Patient Acquisition and Retention

Medical Marketing, Mobile Marketing, Physician, SEO, Hospital, Voice Search

3 Min Read

What Medical Marketers Should Know About Voice Search and SEO

Patient Engagement, Telemedicine, Mobile Healthcare, Physician, Hospital

3 Min Read

Live Streaming Technology: The Medical Industry’s Next Big Tech Disruption?

Medical Practice Marketing, Social Media, Medical Marketing

3 Min Read

How to Grow Your Medical Practice's Social Media Following

Healthcare Marketing, Medical Marketing, Medical Industry

3 Min Read

6 Must-Read Blogs for Medical Marketers

Digital Marketing, Healthcare Marketing ROI, Physician, Data Analytics

3 Min Read

What Can Medical Practice Marketers Learn From Their Digital Campaign Data?

Digital Marketing, Social Media, Medical Marketing, Mobile Marketing, Digital Advertising, Physician, Hospital

4 Min Read

Medical Marketing in 2016: Key Trends and What to Expect Going Forward

Digital Marketing, Medical Device Marketing, Patient Engagement, DTP Marketing for Medical Devices

3 Min Read

Looking Ahead: Medical Device Marketing Strategies for 2017

Healthcare Industry, Medical Industry, Medical Technology Trends

4 Min Read

Tech Disruption in Healthcare Poised to Skyrocket in 2017

Phone Marketing, Patient Experience, Patient Enrollment, Physician, Patient Communitcation, Doctors, Medical Practice Management

3 Min Read

Want More Patients for Your Medical Practice? Success Starts at Reception

Physician, Medical Records, HIPAA, Medical Practice Management

5 Min Read

4 Capabilities Every Modern Practice Management Software Must Have

Digital Marketing, Patient Engagement, Google Adwords, Medical Marketing, Digital Advertising, Physician

4 Min Read

Digital Ad Messaging Tips and Tricks for Medical Marketers

Digital Marketing, Medical Practice Marketing, Social Media, Medical Marketing, Facebook

3 Min Read

Facebook Marketing Tactics for Growing Your Medical Practice

Digital Marketing, Google, Patient Engagement, Medical Marketing, Medical Industry

7 Min Read

Can Google Save Your Life?

Digital Marketing, Hospital Marketing, Conversion Rate, Lead Conversion, Website Optimization, Hospital

3 Min Read

5 Conversion Boosters for Your Hospital’s Website

Digital Marketing, Medical PPC, Medical Marketing, Physician

3 Min Read

Digital Marketing Best Practices for Vein Clinics

Reputation Management, Patient Engagement, Review Management, Medical Marketing, Physician

2 Min Read

How Does Your Medical Organization Handle Negative Feedback?

Digital Marketing, Medical Practice Marketing, Patient Engagement, Physician, SEO, SEM

3 Min Read

5 Reasons Your Medical Practice May Be Struggling to Convert New Patients Online

Digital Marketing, Search Engine Marketing, Healthcare Branding, Physician, SEM

3 Min Read

How Small Medical Practices Can Use Digital Marketing to Compete With Major Healthcare Brands

Digital Marketing, Hospital Marketing, Patient Engagement, Medical Marketing, Digital Advertising, Physician

3 Min Read

What is “Patient Engagement” in the Digital Age and Why Does it Matter?

Digital Marketing, Medical Practice Marketing, Search Engine Marketing, Physician, SEM

3 Min Read

5 Search Engine Marketing Tips for Medical Practices

Digital Marketing, Medical Marketing, Fertility Marketing, ASRM2016, Conferences

3 Min Read

Going to #ASRM2016? Here Are 7 Amazing Things to Do in Salt Lake City

Digital Marketing, Medical Practice Marketing, SEO, SEM, Fertility Marketing

3 Min Read

Digital Marketing Best Practices for Fertility Clinics

Digital Marketing, Google, Patient Engagement, Google Adwords, Digital Advertising, SEM

3 Min Read

What Medical Marketers Need to Know About Google Ad Extensions

Digital Marketing, Physician Marketing, Medical Reviews, Patient Engagement, Content Marketing, Physician

2 Min Read

How to Turn Your Patients Into Brand Ambassadors for Your Medical Practice

Patient Engagement, Patient Experience, Physician, Medical Technology, Hospital

3 Min Read

Why Remote Patient Monitoring Is a Game-Changer for the Medical Industry

Digital Marketing, Healthcare Marketing, Google Adwords, Medical Marketing, Physician, SEM, Hospital

3 Min Read

Google AdWords Targeting 101 for Medical Marketers

Google Adwords, Medical Marketing, Digital Advertising, SEO, keywords, SEM

2 Min Read

Want More New Patients for Your Medical Practice? Build Better Landing Pages

Physician, Medical Technology, HIPAA, Medical Practice Management

3 Min Read

Switching Your Medical Practice to a Cloud-Based EHR? Here's What You Should Know

Digital Marketing, Google, Online Marketing, Physician, Website Optimization, Hospital

4 Min Read

Free Up Your Phone Lines By Optimizing Your Medical Practice's Digital Presence

News, Telemedicine, Mayo Clinic, Patient Experience, Wearable Technology, Hospital

3 Min Read

How Hospitals Are Using Technology to Improve Patient Access to Care

Digital Marketing, Google, Google Adwords, Medical Marketing, Digital Advertising, SEM

3 Min Read

Even More Proof That Google Deserves Your Medical Marketing Dollars

Digital Marketing, Google, Medical Marketing, Physician, SEO, Hospital

3 Min Read

Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations

Digital Marketing, Medical Device Marketing, DTC Marketing for Medical Devices, DTP Marketing for Medical Devices

3 Min Read

In the Age of Consumer-Controlled Healthcare, Digital DTP Marketing Shines

Medical Marketing, Medical Industry, SHSMD 2016

5 Min Read

Ultimate Chicago Deep-Dish Pizza Guide for #SHSMD 2016

Medical Practice Marketing, Patient Communication, Patient Engagement, Physician

3 Min Read

IVR Best Practices for Medical Marketers

PPC, Digital Marketing, Hospital Marketing, Digital Advertising, SEM, Hospital

3 Min Read

How Hospitals Can Target Active Patients Online to Improve Their Digital Marketing ROI

Digital Marketing, Physician Marketing, Social Media, HIPAA, Hospital

3 Min Read

Social Media and HIPAA Compliance: What Medical Professionals Should Know

Digital Marketing, Telemedicine, Medical Marketing, Physician, SEM, Hospital

4 Min Read

How Digital Technologies Are Transforming Rural Healthcare

Digital Marketing, Google, Patient Engagement, Telemedicine, Healthcare Industry, Big Data

3 Min Read

Looking Ahead: Digital Technologies That Will Transform the Medical Industry Forever

Digital Marketing, Google, Video Marketing, Mobile Marketing, Physician, Hospital

3 Min Read

Here's What Medical Marketers Can Learn from Google About Mobile Video Ads

Digital Marketing, Healthcare Marketing, Physician Marketing, Google, Social Media, Blogging, Physician, SEO, SEM

4 Min Read

5 Simple Ways Physicians Can Boost Their Online Presence

News

1 Min Read

MD Connect Makes Inc. 5000 List for 4th Consecutive Year

Digital Marketing, Healthcare Marketing, Patient Engagement, Patient Experience, Physician, Hospital

3 Min Read

Millennials and Healthcare: How the Game Has Changed

News

2 Min Read

MD Connect Vein Program Named Finalist for Two Search Engine Land Awards

Digital Marketing, Hospital Marketing, Patient Engagement, Video Marketing, Facebook, Hospital

3 Min Read

Should Facebook Live Be Part of Your Hospital's Digital Marketing Strategy?

Digital Marketing, Medical Marketing, Bing, Yahoo, Perfomance Tracking, SEM

3 Min Read

How Medical Marketers Can Capitalize on Bing's New Visualization Improvements

Google, Search, Medical Technology, Healthcare Industry, Medical Marketing Analytics

3 Min Read

Why Google's Symptom Search Is Going to Revolutionize Healthcare

Digital Marketing, Medical Device Marketing, Online Marketing, Medical Marketing, Mobile Marketing, Physician, Perfomance Tracking, Hospital

3 Min Read

Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers

Digital Marketing, Google, Medical PPC, Google Adwords, Physician, Hospital, Google Display Network

4 Min Read

How Google’s Latest Adwords Updates Will Impact Medical Marketers

News, Google

1 Min Read

Google Names MD Connect a Premier Partner

Digital Marketing, Medical Device Marketing, Digital Medical Marketing, DTP Marketing for Medical Devices

3 Min Read

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

PPC, Digital Marketing, Healthcare Industry, Big Data, Data Analytics

3 Min Read

The Future of Medical Marketing Has Already Arrived

Digital Marketing, Video Marketing, Medical Marketing, Healthcare Branding, Physician, Hospital

4 Min Read

5 Health Networks with Great Video Content

Medical Marketing, Digital Advertising, Physician, Healthcare Industry, HIPAA, Hospital

2 Min Read

Calling All Medical Marketers: Is Your Digital Ad Campaign HIPAA Compliant?

PPC, Digital Marketing, Social Media, Mobile Marketing, Physician, SEM, Hospital

2 Min Read

Why Digital Marketing Could Be the Cure to the Healthcare Industry's Revenue Problems

Digital Marketing, Hospital Marketing, Online Marketing, Hospital

3 Min Read

Top Digital Marketing Stats Every Hospital Should Know About

Digital Marketing, SEM Strategies, Medical Marketing, Digital Advertising, Physician, Hospital

3 Min Read

Banner Ads May Not Be the Best Choice for Your Medical Marketing Dollars

Patient Communication, Patient Engagement, Medical Marketing, Physician, Hospital, patient education

3 Min Read

Why Medical Marketers Should Use Patient Education as a Strategic Advantage

Digital Marketing, Patient Communication, Mobile PPC, Mobile Marketing, Physician, SEM, Hospital

3 Min Read

The Growing Role of Mobile in the Patient Path to Treatment

PPC, SEM Strategies, Medical PPC, Google Adwords, Physician

3 Min Read

Using Keywords to Boost Your Digital Healthcare Marketing ROI

PPC, Digital Marketing, Physician, SEM, Local Search, Hospital

3 Min Read

How to Take Advantage of the Medical Industry's Underinvestment in Local Search

Digital Marketing, Hospital Marketing, Patient Engagement, Video Marketing, Hospital

3 Min Read

Creative Ways Hospitals Can Use Video to Build a Sense of Community

Digital Marketing, Medical Marketing, Bing, Yahoo, SEO, SEM

3 Min Read

Why Medical Marketers Shouldn't Forget About Bing and Yahoo

Digital Marketing, Physician Marketing, Patient Communication, Patient Engagement, SEM

4 Min Read

A Primer to Personalization in Physician Marketing

Medical PPC, Google Adwords, Medical Marketing, Facebook

3 Min Read

Obama's Precision Healthcare Initiative Ushers in a New Age of Medical Marketing

Digital Marketing, Digital Medical Marketing, Google, Google Adwords, Google Analytics, Medical Marketing, Search, Mobile Marketing

4 Min Read

Google's Ad Platforms Are Getting a Facelift - Here's What Medical Marketers Need to Know

Medical Marketing, Mobile Marketing, Facebook, Physician, Local Search, Hospital

4 Min Read

Location Marketing Tactics to Boost Your Healthcare's Web Presence

Digital Marketing, Healthcare Marketing, SEO, SEM

3 Min Read

Understanding the New Path to Treatment

3 Min Read

3 Surprising Apps that Doctors Can Use to Increase their Online Presence

Healthcare Marketing, Google, Mobile Marketing

3 Min Read

How Healthcare Marketers Can Capitalize On Google's New Mobile-Friendly Algorithm

Digital Marketing, Medical Device Marketing, DTP Marketing for Medical Devices, Lead Tracking

3 Min Read

Medical Device Marketers: Let Digital DTP Turn You into a Sales Hero

Digital Marketing, Website Design, Medical Marketing, Physician, Website Optimization

2 Min Read

For Medical Websites, User Experience Can Matter Even More than Patient Trust

Google Adwords, Medical Marketing, Physician, SEO, SEM, Hospital

4 Min Read

Improving Your Medical Practice's Web Presence

Medical Practice Marketing, Medical Marketing, Digital Advertising, Physician

3 Min Read

Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars

Digital Marketing, Healthcare Marketing, Search Engine Optimization, Search Engine Marketing, SEO, SEM

4 Min Read

Digital Analytics 101 for Healthcare Marketers: Local Search Optimization

Digital Marketing, Healthcare Marketing, Patient Engagement

3 Min Read

Why Healthcare Marketers Shouldn't Only Be Targeting Millennial Patients Online

Healthcare Industry

3 Min Read

Happy National Nurses Day!

Medical Records, HIPAA, Regulatory Compliance

3 Min Read

OCR Just Finalized its Audit Protocols – Are You Feeling Confident About Your HIPAA Compliance?

Medical Practice Marketing, Healthcare Marketing, Physician, Website Optimization

4 Min Read

10 Conversion Boosters for Physician Websites

Digital Marketing, Healthcare Marketing, Social Media, Facebook

4 Min Read

Digital Analytics 101 for Healthcare Marketers: Facebook Ads

Hospital Marketing, Social Media, Healthcare Branding, Website Optimization

4 Min Read

7 Simple Ways to Strengthen Your Hospital's Online Brand

Digital Marketing, Medical Practice Marketing, Physician

3 Min Read

How Practice Managers Can Get Physician Buy-In for Digital Marketing

Healthcare Industry

5 Min Read

The State of the Medical Marijuana Industry

Digital Marketing, Healthcare Marketing, Physician Marketing, Medical PPC

5 Min Read

10 Reasons Your Healthcare Practice Should Invest in Digital Marketing

Healthcare Marketing, Mobile PPC, Mobile Marketing, SEM, Digital Analytics 101

3 Min Read

Digital Analytics 101 for Healthcare Marketers: Mobile Ads and Click-to-Call

Healthcare Digital Marketing, Medical Technology, Healthcare Industry

4 Min Read

Is the Healthcare Industry Prepared for Human Immortality?

PPC, Physician Marketing, Google Adwords, Online Marketing

3 Min Read

Why the “Mad Men” Approach to Marketing Might Not Be Best for Your Medical Practice

Hospital Marketing, Patient Communication, Patient Engagement, Blogging

4 Min Read

15 Hospitals with Great Blogs

Digital Marketing, Medical Marketing, Healthcare Industry

5 Min Read

The Consumer-Driven, Digital Disruption in Healthcare

Physician, Healthcare Industry

2 Min Read

Happy National Doctors’ Day!

MD Connect, News

2 Min Read

MD Connect President Dan Stempel Wins SmartCEO’s Future 50 Award

Healthcare Marketing, Google Analytics, Medical Marketing, Web Analytics, Digital Analytics 101

3 Min Read

Digital Analytics 101 for Healthcare Marketers: "Fake" or Spam Traffic

PPC, Google, Medical PPC

3 Min Read

How Does Medical PPC Stack Up Against Other Industries?

News, Google, Medical Marketing, Medical Technology, Healthcare Industry

4 Min Read

Google's Plan to Take the Healthcare Industry By Storm

PPC, Medical Device Marketing, Affordable Care Act

4 Min Read

The Medical Device Sales Tax Suspension Could Be a Huge Opportunity - Don't Let it Go to Waste

PPC, Digital Marketing, Google, Medical PPC, Medical Marketing, SEM

7 Min Read

Good Riddance to Google's Right Rail

Healthcare Marketing, Content Marketing, Blogging, Healthcare Branding, SEO, SEM

4 Min Read

Digital Analytics 101 for Healthcare Marketers: Blogging

Medical Practice Marketing, Healthcare Marketing, SEM Strategies, SEO

4 Min Read

How to Manage the Online Reputation of Your Medical Practice

Healthcare Marketing, Healthcare Industry

3 Min Read

How the Uber-ization of Healthcare is Going to Put the Industry in Gear

Hospital Marketing, Online Marketing, SEO, Website Optimization

3 Min Read

Optimizing Your Hospital's Online Presence: Structure Your Website in Accordance with SEO Best Practices

Digital Marketing, Healthcare Marketing, Podcasts

3 Min Read

The 7 Best Podcasts for Medical Marketers

Healthcare Marketing, SEM Strategies, Medical PPC, Google Adwords, Google Analytics

4 Min Read

What Google's New Adwords Update Means for Medical Marketers

Healthcare Marketing, Social Media, Healthcare Marketing ROI, Social Media Analytics

4 Min Read

Digital Analytics 101 for Healthcare Marketers: Social Media Analytics

Digital Marketing, Physician Marketing, Medical Marketing, Website Optimization

4 Min Read

Is Your Medical Practice's Website Optimized for Conversions?

Healthcare Marketing, Hospital Marketing, Content Marketing, Targeted Local Marketing, SEO

3 Min Read

Optimizing Your Hospital's Online Presence: Create Great Content

Digital Marketing, Physician Marketing, SEM Strategies, Medical Marketing, SEO

3 Min Read

Why Physicians Shouldn't Do SEO Themselves

Healthcare Marketing, Digital Medical Marketing, Perfomance Tracking, Web Analytics

3 Min Read

Analytics 101 for Healthcare Marketers: Website Tracking

Medical Device Marketing, Online Marketing, Mobile Marketing

4 Min Read

Marketing Your Medical Device to Millennials? Here's Why Mobile Matters Most

Healthcare Marketing, Medical Device Marketing, Social Media, Medical Marketing, Healthcare Social Media

4 Min Read

What Twitter's Character Update Will Mean for Medical Marketers

Digital Marketing, Physician Marketing, Content Marketing, Blogging, Physician

4 Min Read

A Blog Post a Day Keeps Your Patients Engaged

Hospital Marketing, Social Media, Facebook, Healthcare Social Media

4 Min Read

2016 Is the Year Paid Facebook Ads Work for Your Hospital’s Digital Marketing Strategy

PPC, Digital Marketing, SEM Strategies, Medical PPC, medical marketing SEO vs. PPC, Online Marketing, Medical Marketing Analytics

3 Min Read

Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search

Healthcare Marketing, Medical Device Marketing, Content Marketing

3 Min Read

Medical Device Marketing Strategies for 2016

PPC, Digital Marketing, Healthcare Marketing, Conversion Rate, Campaign Optimization

2 Min Read

How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics

Digital Marketing, Healthcare Marketing, Patient Experience, Patient Communitcation

2 Min Read

How to Fuse Relationship Marketing with Your Healthcare Digital Marketing Strategy

Digital Marketing, Healthcare Marketing, Social Media, Patient Engagement

3 Min Read

Capture Patient and Market Insights with Social Media Listening Programs

PPC, Digital Marketing, Healthcare Marketing, Google

2 Min Read

Saving Healthcare Digital Marketing Budget With Google's Location Extensions

Digital Marketing, Hospital Marketing, Content Marketing

2 Min Read

Four Hospital Marketing Trends to Expect in 2016

PPC, Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Hospital Marketing

3 Min Read

Spending Budget on Pay-Per-Click Advertising For Your Hospital? Make Sure You Understand All Your Results.

Digital Marketing, Healthcare Marketing, Mobile Healthcare

2 Min Read

Why Healthcare Marketers Need to Understand Mobile

Digital Marketing, Medical Practice Marketing, Conversion Rate

3 Min Read

10 Reasons Your Medical Practice May Not Be Converting New Patients

PPC, Digital Marketing, Healthcare Marketing

8 Min Read

Why PPC Should Be a Long-Term Process For Healthcare Companies

Digital Marketing, Healthcare Marketing, Social Media, Search

2 Min Read

5 Statistics Healthcare Marketers Should Know About Digital Marketing

Digital Marketing, Conversion Rate, Perfomance Tracking

1 Min Read

{Infographic}: 8 Steps for Converting Phone Calls into Consults at Your Medical Practice

Digital Marketing, Hospital Marketing, Website Design, Perfomance Tracking

2 Min Read

Five Conversion Tools for Your Hospital's Website

PPC, Digital Marketing, Healthcare Marketing, SEO

3 Min Read

8 Spooky Digital Pitfalls To Avoid That Should Scare Your Healthcare Marketing Team

News

2 Min Read

MD Connect Drives 250,000th Digital Referral In Vein Market

Digital Marketing, Healthcare Marketing, Content Marketing

5 Min Read

5 Marketing Hacks to Generate Content Ideas for Your Healthcare Organization

Digital Marketing, Hospital Marketing, Social Media, Healthcare Social Media

7 Min Read

20 Hospitals Using Twitter to Attract, Engage and Retain Patients

Digital Marketing, Healthcare Marketing, keywords

3 Min Read

Keywords Matter – Exploring the Importance of Keyword Usage In Your Healthcare Digital Marketing

Digital Marketing, Website Design

2 Min Read

Website Designs that Drive Patients Away From Your Medical Practice

Digital Marketing, Content Marketing, Blogging, SEO

2 Min Read

Healthcare Content Marketing: An Industry at the Tipping Point

Digital Marketing, Medical Device Marketing

3 Min Read

4 Common Medical Device Digital Marketing Mistakes

Reputation Management, Review Management, Doctor Reviews, Online Reputation

3 Min Read

Best Practices for Managing Online Yelp Reviews for Your Physician Practice

Digital Marketing, Healthcare Marketing, Physician Marketing, Medical PPC, SEO

2 Min Read

Three Prongs of a Successful Digital Physician Marketing Strategy

Digital Marketing, Healthcare Marketing, Content Marketing

3 Min Read

5 Books Worth Reading for Healthcare Marketing Professionals

Digital Marketing, Healthcare Marketing, Perfomance Tracking

2 Min Read

Don't Be Fooled By Vanity Metrics With Your Healthcare Digital Marketing

News

1 Min Read

MD Connect Recognized On Inc. 500/5000 For 3rd Year In A Row

Physician Marketing, Social Media

7 Min Read

20 Doctors You Should Be Following on Twitter

2 Min Read

Calculating the Lifetime Value of a New Patient for Your Medical Practice

Digital Marketing, Hospital Marketing, Website Design, healthcare video

3 Min Read

Attracting the Attention of the Future Patient: 4 Elements to Consider When Designing Your Hospital's Website

Digital Marketing, Healthcare Marketing, Hospital Marketing, Content Marketing

4 Min Read

8 Healthcare Content Marketing Faux Pas

Digital Marketing, Hospital Marketing, Content Marketing

3 Min Read

The Role of Content Marketing in Your Hospital Strategies

Search Engine Marketing, Healthcare Digital Marketing

3 Min Read

3 Reasons Why Digital Deserves Your Healthcare Marketing Dollars

Digital Marketing, Healthcare Marketing, Hospital Marketing, Mobile Marketing

3 Min Read

Why Mobile Matters More Now Than Ever For Healthcare

Digital Marketing, Healthcare Marketing, Social Media, Patient Communication, Patient Engagement, Physician Communication

4 Min Read

Digitally Engaging the Elderly: Why & How You Should be Targeting this Patient Demographic

Digital Marketing, Healthcare Marketing, Search Engine Optimization, Website Design, Online Marketing, Mobile Marketing

4 Min Read

How to Prepare your Healthcare Website for Google's New Mobile-Friendly Algorithm Update

Digital Marketing, Healthcare Marketing, Google, Website Design, Mobile PPC, Mobile Marketing, Healthcare Digital Marketing

3 Min Read

What Healthcare Needs to Know About Google's Mobile-Friendly Algorithm Update

medical marketing strategy, Healthcare Marketing, Social Media, Patient Communication, Mobile Marketing, Healthcare Digital Marketing

3 Min Read

Healthcare Marketing and the Millennials

SEM Strategies, Hospital Marketing, Search Engine Optimization, Blogging, Search Engine Marketing, Patient Experience, Mobile Marketing, Digital Advertising, Healthcare Digital Marketing

4 Min Read

5 Ways Hospitals Can Win the Search Engine Marketing Game

PPC, Digital Marketing, Search Engine Optimization, online health search behavior, Digital Advertising, Healthcare Digital Marketing

4 Min Read

Understanding the Patient Digital Search Process

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Patient Communication, Patient Engagement, Physician Communication, Content Marketing

3 Min Read

3 Tips for Improving Your Medical Practice Email Newsletter

Digital Marketing, Healthcare Marketing, SEM Strategies, Social Media, Patient Communication, Search Engine Marketing

6 Min Read

From Millennials to Seniors: How to Meet Diverse Digital Demands in Healthcare

Medical Device Marketing

4 Min Read

Tips for Making Your Medical Device Stand Out at a Trade Show

Digital Marketing, Healthcare Marketing, Hospital Marketing, Customer Engagement, Patient Communication, Patient Engagement, Video Marketing, healthcare video, Medical Marketing, Patient Experience

3 Min Read

A Video is Worth a Thousand Words -- Using Videos for Hospital Marketing

Healthcare Marketing, Physician Marketing, Social Media, Patient Communication, Patient Engagement, Physician Communication, Content Marketing, Blogging

3 Min Read

4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy

Digital Marketing, Healthcare Marketing, Google, Social Media, Search Engine Marketing, Bing, Yahoo, Facebook

7 Min Read

Top Digital Platforms for Your Healthcare Marketing

Medical Practice Marketing, Physician Marketing, Patient Communication, Patient Engagement, Physician Communication, Patient Experience

3 Min Read

Is Your Medical Practice Office Staff Killing Your Marketing Effort?

Healthcare Marketing, Hospital Marketing, Healthcare Branding

3 Min Read

4 Tips for Building a Better Hospital Brand

PPC, Digital Marketing, Healthcare Marketing, SEM Strategies, Hospital Marketing, Social Media, Search Engine Optimization, Blogging, Online Marketing

4 Min Read

Digital Marketing Pitfalls in Healthcare and How to Avoid Them

PPC, medical marketing strategy, Healthcare Marketing, Physician Marketing, Digital Medical Marketing, Social Media, Search Engine Optimization, Patient Engagement

3 Min Read

Marketing When Your Waiting Room is Full

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Patient Communication, Patient Engagement, Affordable Care Act

3 Min Read

The Affordable Care Act: Healthcare Marketing Friend or Foe?

PPC, Digital Marketing, Healthcare Marketing, Search Engine Marketing, Mobile Marketing

5 Min Read

3 Reasons Why Digital Matters in Healthcare Marketing

Healthcare Marketing, Digital Medical Marketing, Hospital Marketing, Social Media, Video Marketing, Content Marketing, Medical Press Releases, healthcare video, Mayo Clinic

3 Min Read

Content Marketing: The New Frontier in Hospital Marketing

Healthcare Marketing, Physician Marketing, Customer Engagement, Patient Communication, Patient Engagement, Physician Communication

4 Min Read

The Value of Healthcare Portals for Patient Engagement

Digital Marketing, Healthcare Marketing, SEM Strategies, Social Media, Search Engine Marketing

3 Min Read

How Twitter Can Bolster Your Healthcare Search Marketing Game

Healthcare Marketing, Hospital Marketing, Social Media

2 Min Read

A Happy Staff Means Successful Internal Hospital Marketing

Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Digital Medical Marketing, Social Media

3 Min Read

Why Physicians Are Afraid of Social Media and Why They Shouldn't Be

Digital Marketing, Healthcare Marketing, Digital Medical Marketing, SEM Strategies, Google, Search Engine Optimization, Search Engine Marketing

4 Min Read

Google’s 2014 Algorithm Updates: Implications for Your 2015 Medical Marketing Strategy

Digital Marketing, Healthcare Marketing, Hospital Marketing, Patient Communication, Patient Engagement, Community Outreach

2 Min Read

How Your Hospital Marketing Programs can Improve Public Health

online medical marketing, internet marketing for doctors, Digital Marketing, Healthcare Marketing, Digital Medical Marketing, Reputation Management, Social Media, Review Management, Doctor Reviews, Google Adwords, Online Marketing, Internet Advertising, Medical Marketing

3 Min Read

Elements of a Good Digital Marketing Plan for Your Medical Practice

Physician Marketing, Customer Engagement, Reputation Management, Patient Communication, Physician Communication, Review Management, Doctor Reviews

3 Min Read

How Customer Service is Your Best Physican Marketing Tool

Digital Marketing, Medical Technology Marketing, Medical Device Marketing, SEM Strategies, Video Marketing, Content Marketing, Inbound Marketing

3 Min Read

Inbound Marketing for Medical Devices: Mistakes to Avoid

Digital Marketing, Healthcare Marketing, Hospital Marketing, Social Media, Patient Communication, Patient Engagement, Community Outreach

3 Min Read

Get that Hospital Trending: How to Make an Impact on Social Media

PPC, Digital Marketing, Healthcare Marketing, Digital Medical Marketing, SEM Strategies, Google, Google Adwords, Mobile PPC

3 Min Read

How to Convert Gen Xers With Your Healthcare Mobile PPC Strategy

Digital Marketing, Medical Practice Marketing, Physician Marketing, Digital Medical Marketing, SEM Strategies, Social Media, Physician Communication, Search Engine Marketing, Online Marketing

3 Min Read

Is There More to Instagram then Celebrity Selfies? How Healthcare Can Utilize the Social Media Channel

physician marketing online, Physician Marketing, Search Engine Optimization, Patient Communication, Patient Engagement, Physician Communication, SEO Value, Blogging

2 Min Read

How Doctors can Master Efficient Blogging

Physician Marketing, Customer Engagement, Patient Communication, Patient Engagement, Physician Communication

2 Min Read

Why Wait Times Matter in Physician Marketing

Medical Technology Marketing, medical marketing strategy, Medical Device Marketing, Social Media

2 Min Read

Is a Slide Presentation a Worthy Medical Device Marketing Tool?

Digital Marketing, Healthcare Marketing, Digital Medical Marketing, Hospital Marketing, Telemedicine

2 Min Read

Telemedicine: Endless Possibilities for Hospital Marketers

Medical Practice Marketing, Physician Marketing, Patient Communication, Patient Engagement, Physician Communication

3 Min Read

Using Proxy Measures to Enhance Physician Marketing

Digital Marketing, Medical Practice Marketing, Social Media, Online Marketing

2 Min Read

Does Pinterest Make Sense for Medical Practices

Digital Marketing, Healthcare Marketing, Hospital Marketing, Patient Communication, Patient Engagement, Content Marketing, Medical Marketing

2 Min Read

Hospital Marketing and Ebola: Communication and Education Needed

PPC, online medical marketing, Physician Marketing, Search Engine Optimization, medical marketing SEO vs. PPC, SEO Value

2 Min Read

The Effectiveness of SEO vs. PPC in Physician Marketing Plans

Digital Marketing, Healthcare Marketing, Hospital Marketing, Social Media, Concierge Care, Content Marketing, Online Marketing

2 Min Read

Hospitals Going Concierge - Creative Marketing at It's Best

online medical marketing, Medical Practice Marketing, medical marketing strategy, Healthcare Marketing, Physician Marketing, Social Media, Patient Communication, Patient Engagement, Physician Communication

2 Min Read

Making a Connection: How to Humanize Physician Marketing

Medical Device Marketing, Digital Medical Marketing, Social Media, Patient Communication, Patient Engagement

2 Min Read

Social Media and FDA Regulation for Medical Devices

online medical marketing, Medical Practice Marketing, Physician Marketing, Digital Medical Marketing, Search Engine Optimization, Patient Engagement

2 Min Read

Common Mistakes to Avoid When Marketing Your Medical Practice Online

online medical marketing, Healthcare Marketing, Digital Medical Marketing, Customer Engagement, Social Media, Patient Communication, Content Marketing

2 Min Read

Keeping Your Content Marketing HIPAA-Compliant

Healthcare Marketing, Hospital Marketing, Customer Engagement, Patient Communication, Patient Engagement, Community Outreach, Medical Marketing

2 Min Read

Making the Hospital Part of the Community

Physician Marketing, Reputation Management, Social Media, Patient Communication, Review Management

2 Min Read

A Doctor's Reputation Means Everything: How to Protect Yours

PPC, Digital Medical Marketing, SEM Strategies, Google, Search Engine Marketing, Online Marketing

3 Min Read

Google's Close Variant Changes and How it Can Affect Your Medical PPC Campaigns

Hospital Marketing, Search Engine Optimization, Patient Communication, Patient Engagement

2 Min Read

How To Build Realistic Patient Expectations with Hospital Marketing

Medical Practice Marketing, Physician Marketing, Video Marketing, Content Marketing

2 Min Read

Marketing Your Medical Practice by Creating a Video Library

online medical marketing, Medical Device Marketing, Physician Marketing, Digital Medical Marketing, Social Media, Blogging

3 Min Read

How to Focus Your Medical Device Marketing Strategies?

online medical marketing, Medical Practice Marketing, Physician Marketing, Social Media, Online Marketing

2 Min Read

3 Ways Physicians Can Increase Their Social Media Following

PPC, online medical marketing, Digital Marketing, Medical Practice Marketing, Physician Marketing, SEM Strategies, Social Media, Search Engine Optimization

2 Min Read

How to Help Patients Find Your Medical Practice Easily Online

Digital Marketing, Healthcare Marketing, Hospital Marketing, Medical PPC, Targeted Local Marketing, Online Marketing

3 Min Read

How to Align Your Hospital Marketing Plan With Your Business Objectives

Medical Practice Marketing, Physician Marketing, Customer Engagement, Patient Communication, Patient Engagement, Physician Communication, Video Marketing, Inbound Marketing

2 Min Read

3 Great Topics for Physicians New to Podcasting

Digital Marketing, SEM Strategies, Link Building, Search Engine Marketing, Online Marketing, Internet Advertising

4 Min Read

The Importance of Link Copy in Your Online Marketing Campaigns

PPC, Digital Marketing, MD Connect, News, Medical Technology Marketing, Medical Practice Marketing, medical marketing strategy

1 Min Read

MD Connect Rated Top PPC Agency in Medical by BestSEOs.com

Digital Marketing, MD Connect, News, Healthcare Marketing, Online Marketing Agency

1 Min Read

MD Connect Makes Inc 500/5000 for Second Straight Year

Digital Marketing, Hospital Marketing, Social Media, Patient Engagement, Video Marketing, Online Marketing

2 Min Read

Why Video Matters in Hospital Marketing?

PPC, Medical Practice Marketing, Physician Marketing, Google Adwords, Targeted Local Marketing, Search Engine Marketing, Online Marketing

3 Min Read

Is Google Adwords a Good Marketing Option for Physicians?

online medical marketing, Physician Marketing, Reputation Management, Patient Communication, Patient Engagement, Review Management

2 Min Read

Dealing with Negative Online Reviews of Doctors

PPC, Digital Marketing, Medical Device Marketing, Search Engine Optimization, Patient Engagement, Search Engine Marketing

3 Min Read

5 Online Statistics That Can Impact Medical Device Marketing

Healthcare Marketing, Physician Marketing, Patient Communication, Patient Engagement, Physician Communication

2 Min Read

Communication skills: The ultimate physician marketing tool

Digital Marketing, News, Digital Marketing for Medical Devices Summit, Medical Device Marketing, Speaking Sessions

2 Min Read

MD Connect President Speaks on DTC Solutions at 4th Digital Marketing for Medical Devices Conference

2 Min Read

What is a Paid Search Campaign

Healthcare Marketing, Hospital Marketing, patient recruitment, Patient Engagement

2 Min Read

Hospital Marketing for the Most Reluctant Patients: Men

online medical marketing, Medical Practice Marketing, Physician Marketing, Social Media, Patient Engagement

3 Min Read

Search Marketing Tips for the Small Medical Practice

Digital Marketing, Medical Practice Marketing, Physician Marketing, Targeted Local Marketing

3 Min Read

Grow Your Medical Practice's Patient Volume by Marketing to New Movers

medical marketing strategy, Healthcare Marketing, Hospital Marketing, Patient Engagement, Cleveland Clinic

2 Min Read

Navigating the Hospital Maze: Is Poor Design Destroying Your Branding?

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Hospital Marketing, Social Media, Search Engine Optimization, Online Marketing

3 Min Read

How Physicians can Leverage Online Tools to Improve Marketing Strategies

Medical Technology Marketing, Medical Device Marketing, Digital Medical Marketing, web marketing results, DTC Marketing for Medical Devices

5 Min Read

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (The RESULTS: Part 4 of4)

Medical Technology Marketing, medical marketing strategy, Medical Device Marketing, DTC Marketing for Medical Devices

4 Min Read

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (The STRATEGY: Part 3 of 4)

Digital Marketing, Medical Technology Marketing, Medical Device Marketing, web marketing results, DTC Marketing for Medical Devices

3 Min Read

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral” (IS IT RIGHT FOR YOU?: Part 2 of 4)

Medical Technology Marketing, medical marketing strategy, Medical Device Marketing, Digital Medical Marketing, DTC Marketing for Medical Devices, Search Engine Marketing

3 Min Read

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Introduction: Part 1 of 4)

Healthcare Marketing, Hospital Marketing, Patient Engagement, Concierge Care

2 Min Read

At Your Service: The Rise of Concierge Care

Medical Practice Marketing, patient recruitment, Community Outreach, Medical Marketing

3 Min Read

5 Places Medical Practices Can Get Involved with Community Outreach

Digital Marketing, Medical Technology Marketing, Medical Device Marketing, Social Media, Online Marketing

3 Min Read

FDA Offers Guidance on Online Social Media Etiquette for Medical Device Manufacturers

News, Medical Marketing, Online Marketing Agency

2 Min Read

MD Connect Expands Into New Office Space

Healthcare Marketing, Hospital Marketing, patient recruitment, Patient Engagement, Medical Marketing

2 Min Read

Checking In? Why Hospitals Are Offering Services Like Hotels

Medical Practice Marketing, medical marketing strategy, Healthcare Marketing, Physician Marketing, Social Media, Online Marketing

2 Min Read

Should Your Medical Practice Have a Twitter Account?

online medical marketing, Digital Marketing, Medical Practice Marketing, Physician Marketing, Search Engine Optimization

2 Min Read

Incorporating Digital Into Your Physician Marketing Plans

Healthcare Marketing, Hospital Marketing, Social Media, Search Engine Optimization, Mayo Clinic

2 Min Read

Hospital Marketing Lessons From the Mayo Clinic

PPC, Digital Marketing, medical marketing strategy, Medical Device Marketing, Search Engine Optimization, Patient Engagement

2 Min Read

5 Digital Strategies for Medical Device Marketing Campaigns

PPC, internet marketing for doctors, Medical Practice Marketing, medical marketing strategy, Healthcare Marketing, Physician Marketing, Online Marketing, Medical Marketing

4 Min Read

PPC Marketing for Healthcare Professionals

Digital Marketing, Hospital Marketing, Search Engine Optimization, Patient Engagement, Search Engine Marketing

2 Min Read

4 Key Components Your Hospital Marketing Plan Could be Missing

online medical marketing, Medical Practice Marketing, Physician Marketing, Search Engine Optimization, SEO Value, Search Engine Marketing

2 Min Read

3 Ways a Physician Blog will Enhance Your Web Presence

online medical marketing, Medical Practice Marketing, Medical PPC, Search Engine Marketing

1 Min Read

Why Medical Professionals Should Embrace Internet Marketing

online medical marketing, Medical Practice Marketing, medical marketing strategy, Physician Marketing, Online ROI

3 Min Read

4 Tactics for Easing Physicians into the Age of Digital Marketing

online medical marketing, medical marketing strategy, Physician Marketing

2 Min Read

5 Steps to a Successful Physician Marketing Plan

Medical Practice Marketing, medical marketing strategy, Physician Marketing, Social Media, Patient Engagement, Online Marketing

4 Min Read

Do You Need a YouTube Channel for Your Medical Practice?

online medical marketing, medical marketing strategy, Hospital Marketing, Social Media, SEO Value, Website Design

2 Min Read

5 Questions to Ask About Your Hospital Marketing Plan

online medical marketing, Medical Practice Marketing, Search Engine Optimization, Search Engine Marketing

2 Min Read

How to Make Semantic Search Work for Your Medical Practice

Medical Device Marketing, Social Media, Search Engine Optimization, Inbound Marketing, Search Engine Marketing, Online Marketing

2 Min Read

5 Strategic Digital Options for Medical Device Marketing

medical marketing strategy, Physician Marketing, Patient Engagement, Online Marketing

2 Min Read

Top 5 Online Strategies for Successful Physician Marketing

medical marketing strategy, Healthcare Marketing, Hospital Marketing, Social Media, Patient Engagement, Website Design, Search Engine Marketing

2 Min Read

Creating a Realistic Hospital Marketing Plan

online medical marketing, medical marketing strategy, SEO Value, web marketing results, Search Engine Marketing, Medical Marketing

3 Min Read

Targeted Local Medical Marketing: Quickly Build Your Online Presence

Medical Practice Marketing, medical marketing strategy, Physician Marketing, patient recruitment, Healthcare Marketing ROI

3 Min Read

What is the True Value of a New Patient?

online medical marketing, Medical Practice Marketing, Social Media, Patient Engagement, Blogging

4 Min Read

Want to Grow Your Medical Practice? Think Like an Entrepreneur

internet marketing for doctors, Medical Practice Marketing, medical marketing strategy, Physician Marketing, SEO Value, Blogging

1 Min Read

Are Blogs a Good Idea for Doctors?

Healthcare Marketing, Hospital Marketing, Social Media, Patient Engagement

2 Min Read

Hospitals and Social Media: Are You Engaging the Right Audience?

online medical marketing, Medical Practice Marketing, Physician Marketing, Patient Engagement, Website Design

2 Min Read

Use 'FAQs' to Produce Marketing Content for Your Medical Practice

Medical Practice Marketing, Physician Marketing, Social Media, Online Marketing

2 Min Read

5 Ways LinkedIn Helps Physicians in Marketing Their Practice

Medical Technology Marketing, Medical Device Marketing, Online Marketing

2 Min Read

What the Leader of the World's Largest Medical Device Community Says About Marketing

medical marketing strategy, Hospital Marketing, Patient Engagement, Online Marketing

2 Min Read

3 Hospital Marketing Mistakes You Should Never Make

Medical Practice Marketing, Healthcare Marketing, Hospital Marketing, Social Media

2 Min Read

What Your Practice Can Learn From Hospitals Doing Social Media Right

internet marketing for doctors, Medical Practice Marketing, physician marketing online, Physician Marketing

2 Min Read

Getting Your Practice Marketing Started with a Physician Blog

Healthcare Marketing, Customer Engagement, Patient Engagement, Online Marketing

2 Min Read

Embrace Patient Storytelling to Strengthen Your Healthcare Marketing

Healthcare Marketing, Hospital Marketing, Patient Engagement, Search Engine Marketing, Online Marketing

2 Min Read

The Website as Part of a Strategic Hospital Marketing Plan

Medical Device Marketing, Customer Engagement, Online Marketing

2 Min Read

Turn Your Medical Device's User Manual into an Online Marketing Tool

Medical Practice Marketing, Social Media, Online Marketing

2 Min Read

Social Media and Medical Practices: What Works and What Doesn't

Medical Practice Marketing, Physician Marketing, Conversion Rate, Website Design, Online Marketing

3 Min Read

6 Medical Practice Website Mistakes That Affect Conversion

PPC, Conversion Rate, Google Adwords, Campaign Optimization, Search Engine Marketing

3 Min Read

Choose Carefully: Keyword Match Type Tips for Medical Search Marketing

online medical marketing, Healthcare Marketing, Hospital Marketing

3 Min Read

5 Reasons Hospital Marketing Will Benefit by Devising Digital Plans

PPC, Medical Practice Marketing, Physician Marketing, Online ROI, Search Engine Marketing, Internet Advertising

2 Min Read

5 Ways to Target Your Medical Practice's Search Marketing Ads

Medical Practice Marketing, Healthcare Marketing, Medical Press Releases, Online Marketing

4 Min Read

Generating Press Release Ideas for Your Medical Practice

Healthcare Marketing, Hospital Marketing, Customer Engagement, Medical Marketing, Online Marketing Agency

4 Min Read

5 Reasons Why You Might Not Be Our Perfect Client

medical marketing strategy, Hospital Marketing, finding new patients online, Online Marketing

2 Min Read

How Marketing Can Help Hospitals Meet the Challenges of 2014

Medical Practice Marketing, Physician Marketing, Patient Engagement, Website Design, ADA

2 Min Read

Making a Physician Website ADA-compliant Can Increase Your Bottom Line

Conversion Rate, web marketing results, Google Analytics, Online Marketing

3 Min Read

What is Your Online Marketing Data Trying to Tell You?

PPC, medical marketing strategy, Medical Device Marketing, SEO Value, online health search behavior, Positioning

2 Min Read

Marketing Medical Devices to Consumers Not Patients

internet marketing for doctors, medical marketing strategy, Physician Marketing, Hospital Marketing, healthcare video

5 Min Read

Leveraging Video for Optimal Healthcare Marketing

online medical marketing, Hospital Marketing, Patient Engagement, Internet Advertising

2 Min Read

5 Hospital Marketing Strategies to Improve Patient Acquisition

Physician Marketing, Online Marketing, Medical Marketing

2 Min Read

Physician Marketing Solves Some Top Challenges Facing Doctors

Hospital Marketing, Patient Engagement, Medical Marketing

3 Min Read

Improving the Hospital Patient Experience: Your Strongest Marketing Tool

online medical marketing, Medical Practice Marketing, Physician Marketing, Conversion Rate

4 Min Read

5 Must-Have Calls-to-Action on Your Medical Website

internet marketing for doctors, Medical Reviews, Reputation Management, Social Media, Online Marketing, Medical Marketing

4 Min Read

5 Ways to Market Yourself as a Medical Expert

PPC, online medical marketing, medical marketing statistics, Medical PPC, Internet Advertising

2 Min Read

Make Sure Yours is Not a Set-it-and-Forget-it PPC Marketing Campaign

Hospital Marketing, Social Media, online health search behavior, Online Marketing

3 Min Read

How Hospital Marketing Fits Into the Physician Quality Reporting System

Medical Reviews, Reputation Management, Review Management, Doctor Reviews, internet marketing for physicians

5 Min Read

A Guide to a Healthy Online Reputation for Physicians

online medical marketing, Medical Device Marketing, Lead Conversion, online health search behavior, Affordable Care Act

2 Min Read

Benefit From ACA Boost to the Consumer Medical Device Market

online medical marketing, Hospital Marketing, Social Media, Patient Engagement, Medical Marketing

3 Min Read

Using Multi-Media Resources to Build Long-Lasting Relationships with Patients

internet marketing for doctors, medical marketing strategy, Medical PPC, Conversion Rate, Online ROI, Online Marketing

4 Min Read

Is Online Paid Advertising Right For Your Medical Practice?

PPC, online medical marketing, Medical PPC, Search Engine Marketing, Online Marketing, Internet Advertising

4 Min Read

10 Tips for A Healthier PPC Campaign

News, Search Engine Marketing, Online Marketing, Internet Advertising

1 Min Read

MD Connect Recently Named As A Google Partner

internet marketing for doctors, medical marketing strategy, physician marketing online, Internet Advertising

3 Min Read

Starting a New Medical Practice? Don’t Forget the Marketing!

Conversion Rate, Lead Conversion, Online Marketing, Internet Advertising, Medical Marketing

5 Min Read

10pt Checklist: Conversion Optimized Website for Medical Professionals

online medical marketing, medical marketing strategy, Search Engine Marketing, Online Marketing, Medical Marketing

4 Min Read

How Google’s Adwords Updates Will Effect Your Online Healthcare Marketing Campaigns

online medical marketing, physician marketing online, Online Marketing, Internet Advertising, Medical Marketing

1 Min Read

MD Connect Eclipses 250,000 Online Marketing Referrals Generated

online medical marketing, internet marketing for doctors, physician marketing online, Online Marketing, Internet Advertising, Medical Marketing

3 Min Read

Surgery Videos as an Online Medical Marketing Technique

PPC, online medical marketing, medical marketing strategy, medical marketing SEO vs. PPC, SEO Value, Online ROI, seo vs. ppc, Search Engine Marketing

5 Min Read

Medical SEO vs Medical PPC: A Search Engine Marketing Overview

Medical Marketing

1 Min Read

MD Connect Makes Inc's 2013 Fastest Growing Company List

PPC, Search Engine Marketing, Online Marketing

1 Min Read

MD Connect at the Google Engage All-Star Conference

Medical Reviews, Reputation Management, Doctor Reviews, finding new patients online, Online Marketing

2 Min Read

5 Ways To Manage Your Online Medical Reputation

online medical marketing, medical marketing strategy, Search Engine Marketing, Medical Marketing

3 Min Read

Is Your Website Keeping Patients Away From Your Medical Practice?

medical marketing statistics, Conversion Rate, medical marketing research, Lead Conversion, Phone Marketing, Medical Marketing

1 Min Read

Lack of Phone Coverage is Costing Your Medical Practice New Patients

online medical marketing, Conversion Rate, Lead Conversion, Online ROI, Medical Marketing

2 Min Read

Medical Marketing: Improving Patient Conversions Is The Key To Website Profitability

PPC, Search Engine Marketing, Online Marketing, Internet Advertising

2 Min Read

Google Launches Enhanced Campaigns

PPC, Search Engine Marketing, Online Marketing, Medical Marketing

3 Min Read

Medical Keyword Targeting: The 4 Phases of the Patient Search Process

Medical Reviews, Reputation Management, Review Management, Doctor Reviews

2 Min Read

Medical Review Management: Vital For Doctor's Online Reputation

medical marketing strategy, Medical PPC, Online Marketing, Internet Advertising

2 Min Read

Should Medical Marketing Strategies Shift From Outbound to Inbound?

Social Media, Online Marketing, Medical Marketing

2 Min Read

Is Social Media A Fit For Doctors?

Conversion Rate, how to improve web marketing results, Online Marketing

1 Min Read

Conversion Rate is an Essential Component of Web Marketing

medical marketing SEO vs. PPC, online health search behavior, Medical Marketing

2 Min Read

77% of Online Health Researchers Start at Search Engines

internet marketing for doctors, medical marketing strategy, physician marketing online, seo vs. ppc

3 Min Read

5 Rules Every Vein Practice Should Know About Online Medical Marketing

SEO Value, Online ROI, branded SEO, Medical Marketing

3 Min Read

#1 SEO Lesson for Medical Marketing Online: Who Cares If You Rank First for Your Name?!

online medical marketing, medical marketing strategy, Medical Marketing

2 Min Read

Search Engine Marketing: A True "Pull" Based Medical Marketing Strategy

online medical marketing, seo vs. ppc

1 Min Read

SEO vs. PPC: Which is More Powerful in Medical Marketing?

Google symptom search

2 Min Read

Google Launches Symptom Search - Opportunity or Challenge for Medical Marketers?

online medical marketing, internet marketing for doctors, physician marketing online, internet marketing for physicians, Medical Marketing

1 Min Read

Medical Marketing 101 Slide Share Presentation

medical marketing statistics, medical marketing research, finding new patients online, Medical Marketing

2 Min Read

It Is A Great Time To Be an Online Medical Marketer!

1 Min Read

Medical Marketing Research - Where's the Best Place to Advertise? Data from Over 200 Physician Practices

1 Min Read

Medical Marketing 101 Webinar - Thank You!

Positioning, Internet Advertising

2 Min Read

Doctor or Dish Soap? How to Position Your Practice

Lead Conversion, Phone Marketing, White Paper

2 Min Read

8 Things We've Learned From Seeing 5000 Phone Calls a Month

Clinical Trial Recruitment, Wearable Technology, Clinical Trials

3 Min Read

How Blockchain Can Improve Clinical Trial Design

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Medical Marketer's Guide: Website Design

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Read our insights.

Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press