Medical Marketing Insights

A recent study shows that many healthcare providers do not meet EU standards for data security, but the industry is working to increase protection for patients.

mHealth is providing researchers with increased opportunities for data collection, patient engagement, and trial recruitment.

Voice assistants like Alexa and Google Home have the potential to revolutionize patient care by increasing efficiency and allowing for easier access to medical information.

Google AdWords can help medical marketers take their digital ad campaigns to the next level and boost patient recruitment for particular service lines.

FDA Commissioner Scott Gottlieb recently expressed the agency’s commitment to women’s health initiatives. Here’s what that means for sponsors and CROs looking to recruit women for clinical trials.

Online searches can be divided into three categories: navigational, informational, and transactional. Understanding how to create content for each type is key to boosting your digital performance.

Healthcare is seeing an increase in mobile innovation, but how can we make sure that new tools are responsive to patients’ needs?

While the Right-to-Try Act may appear to have a patient-centric focus, it will likely increase risk for seriously ill patients and weaken the FDA’s power to protect patients taking experimental medication.

Direct-to-patient (DTP) marketing boosts performance by helping medical device companies take control of the customer journey – and look good to their customers in the process. 

Sanofi’s response to a trending topic sets a standard for how companies can use social media to address current events.