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Why SEO Matters for Medical Practices
by Jonathan Catley 4 min read
Search engine optimization, or SEO, remains an essential component of any successful medical marketing program. The right SEO strategy can increase visibility, gain credibility, and attract new patients for your medical ...
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Report: Receiving Clinical Trial Results Makes Patients More Likely to Participate
by Dan Stempel 4 min read
A recent study reveals that sharing clinical trial results with patients can help boost trial participation and engagement.
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As Pharma Marketing Rises, Physicians Raise Concerns about Patient Trust
by Jonathan Catley 3 min read
With pharma marketing spend at an all-time high, medical marketers need to prepare for increasing regulations on the horizon.
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Is Fitbit's Corporate Partner Program an Omen of Things to Come?
by Jonathan Catley 3 min read
Fitbit’s corporate and insurance partnerships offer an opportunity to bring wearable devices to a wider market, as well as pave the way for their use in medical care.
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Who Benefits from Introducing Digital Health into Clinical Trials?
by Dan Stempel 3 min read
Patients, physicians, and researchers all have something to gain from digital health. Here’s how CROs and sponsors can overcome key obstacles to integrate connected technology into clinical trials.
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How to Scale Your Medical Practice's Social Media Accounts
by Jonathan Catley 4 min read
If your healthcare organization’s social media accounts are growing more quickly than you can keep up with, here’s how to sustainably accelerate that growth.
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Medical Marketers: An Optimized Site Doesn't Rank without Good Content
by Jonathan Catley 4 min read
Great content is the backbone of good SEO. Ensure that your blog posts and premium content are relevant to your audience, tailored to your specialty and location, and full of empathy.
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4 Patient-Centric Clinical Trial Trends for 2019
by Dan Stempel 4 min read
2019 is the year of the patient. Here’s how CROs and sponsors can tap into patient-centric models to improve trial recruitment and retention.
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The Next Five Years in Healthcare Will Be about Implementation, Not Innovation
by Jonathan Catley 4 min read
What’s next for the world of e-health? After a flurry of innovation in the past few years, now is the time for providers to experience the benefits of new technology.
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Connecting the Dots between PPC and SEO in Medical Marketing
by Jonathan Catley 7 min read
Coordinating paid and organic search marketing will lead to smarter insights and better investments for your medical practice or hospital.
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- Perfomance Tracking (14)
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- Review Management (14)
- Artificial Intelligence (13)
- Healthcare Marketing ROI (13)
- Local SEO (13)
- Reputation Management (13)
- Customer Engagement (12)
- Voice Search (12)
- internet marketing for doctors (11)
- Doctor Reviews (10)
- SEO Value (10)
- keywords (10)
- Healthcare Branding (9)
- Medical Technology Marketing (9)
- Amazon (8)
- Healthcare Social Media (8)
- Medical Practice Management (8)
- Campaign Optimization (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- Digital Patient Enrollment (7)
- Lead Conversion (7)
- Mobile SEO (7)
- Regulatory Compliance (7)
- physician marketing online (7)
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- Bing (6)
- Doctors (6)
- HIPAA (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- patient education (6)
- Google Analytics (5)
- Local Directory Listings (5)
- Targeted Local Marketing (5)
- online health search behavior (5)
- Affordable Care Act (4)
- Clinical Trial Candidates (4)
- Inbound Marketing (4)
- Mayo Clinic (4)
- Medical Marketing Analytics (4)
- Mobile PPC (4)
- Online Reputation (4)
- Phone Marketing (4)
- diversity (4)
- medical marketing SEO vs. PPC (4)
- privacy (4)
- web marketing results (4)
- Clinical Trial Myths (3)
- Healthcare Legislation (3)
- MD Connect (3)
- Online Marketing Agency (3)
- Referring Physicians (3)
- Web Analytics (3)
- Yahoo (3)
- finding new patients online (3)
- medical marketing statistics (3)
- seo vs. ppc (3)
- Clinical (2)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Inc 500/5000 (2)
- Instagram (2)
- Medical Press Releases (2)
- Medical Records (2)
- Patient Communitcation (2)
- Positioning (2)
- internet marketing for physicians (2)
- medical marketing research (2)
- millennials (2)
- search engine optimization for voice search (2)
- self-diagnosis (2)
- ADA (1)
- ASRM2016 (1)
- Cleveland Clinic (1)
- Conferences (1)
- DIA2016 (1)
- Digital Marketing for Medical Devices Summit (1)
- Google Maps (1)
- Google symptom search (1)
- Healthcare Startups (1)
- IBM Watson (1)
- Infographic (1)
- Lead Tracking (1)
- Link Building (1)
- Microsoft (1)
- Podcasts (1)
- SHSMD 2016 (1)
- Schema Markup (1)
- Social Media Analytics (1)
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- TV Advertising (1)
- Virtual Reality (1)
- White Paper (1)
- YouTube (1)
- branded SEO (1)
- how to improve web marketing results (1)