Medical Marketing Insights

How scientists, social workers, and healthcare providers are working together at Alphabet to improve care for low-income urban populations.

New guidelines from the FDA give clinical trials concrete recommendations on mHealth for today and confidence for the future.

Build successful digital marketing strategies on Google and Facebook by understanding their unique advantages and disadvantages. 

In Part II of our schema markup series, we show you how to implement schema to increase conversions for your hospital, clinic, or practice.

For clinical trials looking to enroll Millennial patients, digital marketing is now a non-negotiable requirement.

The clinical trial community still believes that older patients aren’t online — here are some facts and figures to help dispel that myth.

What’s the largest barrier to clinical trial participation for minority patients? You might be surprised.

As voice recognition software improves, consumers are increasingly relying on their phones for common health questions.

Clinical trial costs are skyrocketing with no end in sight — is digital marketing the solution?

Learn how to improve the patient experience during the path to treatment in order to generate more new appointments and retain existing business.