Medical Marketing Insights

Search engine optimization, or SEO, remains an essential component of any successful medical marketing program. The right SEO strategy can increase visibility, gain credibility, and attract new patients for your medical ...

A recent study reveals that sharing clinical trial results with patients can help boost trial participation and engagement.

With pharma marketing spend at an all-time high, medical marketers need to prepare for increasing regulations on the horizon.

Fitbit’s corporate and insurance partnerships offer an opportunity to bring wearable devices to a wider market, as well as pave the way for their use in medical care.

Patients, physicians, and researchers all have something to gain from digital health. Here’s how CROs and sponsors can overcome key obstacles to integrate connected technology into clinical trials.

If your healthcare organization’s social media accounts are growing more quickly than you can keep up with, here’s how to sustainably accelerate that growth.

Great content is the backbone of good SEO. Ensure that your blog posts and premium content are relevant to your audience, tailored to your specialty and location, and full of empathy.

2019 is the year of the patient. Here’s how CROs and sponsors can tap into patient-centric models to improve trial recruitment and retention.

What’s next for the world of e-health? After a flurry of innovation in the past few years, now is the time for providers to experience the benefits of new technology.

Coordinating paid and organic search marketing will lead to smarter insights and better investments for your medical practice or hospital.