Medical Marketing Insights

Digital marketing benchmarks for 2018 are available in industries ranging from finance and insurance to travel and hospitality. How does the healthcare field stack up — and is there room for improvement?

The rise of retail clinics, urgent care centers, and mega-mergers between insurers and big box stores spells trouble for medical practices who are unable to adapt to a changing marketplace.

Social media promises to make patient recruitment easier and more efficient for clinical trials — if sponsors and CROs are willing to use it.

In light of Google’s AdWords overhaul, medical marketers who rely on the platform must get acquainted with the update now before it impedes their workflow in the future.

Physicians are connecting with their patients in more ways than ever. With Twitter, these medical professionals have found an outlet that channels their expertise while supporting followers.

Stringent data privacy standards, set to come into effect in the EU this May, call for urgent investment in compliance measures throughout the clinical trial recruitment process.

Online medical practice reviews are increasingly important for physicians hoping to attract internet-savvy patients. But a new study shows that what happens outside the exam room is just as important as the care a patient ...

Long tail keywords help medical practices play to their SEO strengths while building the authority to rank for short-tail keywords in the future.

Patient recruitment difficulties in a key NIH study demonstrate widespread need for improved enrollment pipelines.

Apple now allows iPhone users to view medical records in the Health app, a bold move toward cornering the mHealth EHR market.