Medical Marketing Insights

Don’t neglect your medical practice’s website in favor of its Google My Business listing. Both are vital elements in your patient conversion strategy.

Mobile apps may provide some benefits to patients looking for clinical trials, but digital marketing remains the gold standard of patient recruitment.

MD Connect has partnered with reputation management platform leader BirdEye, giving our clients access to exciting new tools with which to monitor & solicit reviews, build patient loyalty, and boost revenue. ...

Google’s ever-shifting algorithm and an influx of competition have made it more important than ever for healthcare marketers to understand keyword targeting.

Buyers will now pay the exact winning bid for Google Ads. For medical marketers, this means more transparency, but also higher prices.

Alphabet’s Verily is partnering with major pharma companies, marking an industry-wide shift toward patient-centric trial design and strategic digital patient recruitment.

Instagram Stories can be an effective strategy for connecting with patients. Here’s how medical marketers can make the most of this popular and accessible feature.

Highly targeted and customizable, Gmail ads are an effective way to reach the inboxes of potential patients.

A recent initiative undertaken by pharmaceutical company Eli Lilly shows the importance of saying, “Thank You,” to clinical trial patients.

Pharma ads on TV will now have to include drug prices. Will this propel a shift toward digital advertising?