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Autonomous Robots Are Improving Healthcare Access for Elderly Patients
by Jonathan Catley 3 min read
As one of the most exciting new developments in the medical industry, robot assistants are bridging gaps in care for elderly patients.
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Where South Dakota's "Meth. We're On It." Campaign Went Wrong
by Jonathan Catley 3 min read
Recent missteps in South Dakota’s anti-meth marketing campaign demonstrate why knowing your audience is key.
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How Medical Practices Can Protect Patient Data
by Jonathan Catley 5 min read
Cyberattacks may be on the rise, but there are important steps hospitals and medical practices can take to protect patient data.
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What Medical Device Companies Need to Know About Sony's mHealth Platform
by Jonathan Catley 3 min read
Sony is manufacturing its first wearable medical device, using a unique B2B model that allows healthcare innovators to customize the technology.
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Hospitals' New Genius Bars Educate Patients About Medical Devices
by Jonathan Catley 3 min read
In order to increase the adoption of new medical technology, hospitals are instituting tech-support stations geared toward hands-on education.
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How to Market a Good Bedside Manner
by Jonathan Catley 5 min read
A good bedside manner — especially in our increasingly digital world — can make all the difference when it comes to patient recruitment and retention.
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Growing Investment in AI: Here's What Healthcare Providers Need to Know
by Jonathan Catley 4 min read
AI offers significant benefits for the healthcare industry, yet organizations have been lagging when it comes to implementation. It’s time for AI’s potential to be activated. ...
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PPC and SEO: A New Chapter in Medical Marketing?
by Jonathan Catley 5 min read
SEO and PPC are effective individually, but together they could be a game-changer for healthcare marketing.
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Common UX Mistakes and How Medical Marketers Can Fix Them
by Jonathan Catley 4 min read
An ineffective user experience can decrease conversions and hurt your brand. Here’s how medical marketers can optimize their websites and avoid common UX ...
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Social Determinants of Health: The New Healthcare Frontier?
by Jonathan Catley 5 min read
Clinical care might account for less than 20 percent of a patient’s overall health outcome — which is why healthcare startups are working to address social determinants of health (SDOH). ...
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- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- Inbound Marketing (4)
- MD Connect (4)
- Mayo Clinic (4)
- Medical Marketing Analytics (4)
- Mobile PPC (4)
- Phone Marketing (4)
- search engine optimization for voice search (4)
- web marketing results (4)
- Affordable Care Act (3)
- Online Marketing Agency (3)
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- finding new patients online (3)
- medical marketing statistics (3)
- millennials (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Patient Communitcation (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
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- self-diagnosis (2)
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