Medical Marketing Insights

Google will stop using average position metrics to rank ads at the end of September. Here’s what medical marketers need to know about preparing for this change.

Digital technologies can improve patients’ attendance of clinical trial appointments, or even reduce the need for regular appointments altogether.

A recent survey shows that only 11 percent of healthcare IT decision-makers are considered early adopters of digital health technologies.

Google Ads offers far more than just keyword targeting. Here’s how healthcare marketers can take advantage of the platform’s many features.

Compliance with clinical trial study medication is a common concern. Here’s how sponsors and CROs can use digital technology to help patients stay on track.

A recent study found that over 34 percent of healthcare providers either don’t respond to negative feedback or have no way to do so.

As pharmacy chains launch in-store medical clinics, Rite Aid is betting on telehealth.

August is Psoriasis Awareness Month. Here’s how sponsors and CROs can use this as an opportunity to recruit patients for relevant clinical trials.

  For low-income populations, access to quality healthcare is frequently out of reach. CVS and Aetna are offering a solution by connecting patients with social care networks in their communities. ...

MD Connect is proud to announce its inclusion on the Inc. 5000 list for the seventh year running.