Medical Marketing Insights

The right strategies, keywords, and tools will enable medical device companies to reach new audiences and boost conversions in the coming year.

Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.

Patients with chronic diseases drive 75% of healthcare spending nationwide, but marketing to this patient segment requires careful communication.

These simple guidelines will help your medical practice avoid common risk pitfalls, achieve compliance, and embrace digital marketing.

Understanding your audience’s motives leads to better marketing. Here are some of the common reasons people choose to join clinical trials, and how CROs and sponsors can use patients’ motivations to ...

Use Instagram’s visually-driven platform to share a new side of your hospital and reach more patients than ever before.

Digital innovation has the potential to change the way patients search for and receive care. This infographic reveals how tools like ridesharing services and wearable devices may impact the patient ...

The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment.

Medical marketers can’t differentiate their practices on procedures, doctors, or statistics alone. Storytelling inspires emotion, demonstrates empathy, and differentiates your ...

Just like older adults, teens and young adults are searching for health information online — but their online behavior is a departure from previous generations.