Medical Marketing Insights

New developments in digital technology — including the rise of health chatbots — offer innovative solutions to improve the patient experience.

Amazon Alexa is now HIPAA-compliant, opening up new opportunities for healthcare providers to connect with patients through voice technology.

Happify has developed a digital platform that is revolutionizing the treatment of anxiety and depression. Here’s what healthcare providers can learn from this innovative approach.

Hootsuite’s annual report on social media trends provides insights into the most effective digital marketing strategies for 2020.

Facebook is adding preventive health capabilities to its platform. What does this mean for mobile health marketers?

Younger patients expect more direct communication with physicians and healthcare organizations. Here’s how providers can rise to the challenge.

Millennials and Gen Z are looking for convenient, patient-centric healthcare options. To keep up with these new preferences, HCPs may need a change in strategy.

As one of the most exciting new developments in the medical industry, robot assistants are bridging gaps in care for elderly patients.

Recent missteps in South Dakota’s anti-meth marketing campaign demonstrate why knowing your audience is key.

Cyberattacks may be on the rise, but there are important steps hospitals and medical practices can take to protect patient data.