Medical Marketing Insights

The Parkland Center for Clinical Innovation in Dallas is using digital technology to address the preterm birth crisis among women in underserved communities.

Since October is Breast Cancer Awareness Month, we’re examining how personalized medicine can improve treatment experiences and outcomes for breast cancer patients.

More and more patients are turning to online reviews when choosing a physician. Find out how healthcare practices can use this to their advantage.

Mercy Virtual has invested $5 million in Myia Health’s home monitoring technology initiative, ushering in a new wave of advanced wearable devices.

In an official guidance released in August, the FDA recommended avoiding the use of placebos in clinical trials for life-threatening diseases.

A federal judge gives the green light for the CVS-Aetna merger, which has the potential to usher in a new era of patient-centric healthcare.

mHealth tools can improve patient compliance and streamline communication with providers, ultimately leading to better clinical outcomes.

As more older adults embrace the Internet, sponsors and CROs should consider using digital marketing to recruit Alzheimer’s patients for clinical trials.

By translating technical jargon into more approachable and accessible language, medical marketers can help bridge the gap between patients and healthcare professionals.

The Pittsburgh Health Data Alliance is partnering with Amazon Web Services to leverage data-driven advancements in medical technology.