Medical Marketing Insights

Facebook is adding preventive health capabilities to its platform. What does this mean for mobile health marketers?

Younger patients expect more direct communication with physicians and healthcare organizations. Here’s how providers can rise to the challenge.

Millennials and Gen Z are looking for convenient, patient-centric healthcare options. To keep up with these new preferences, HCPs may need a change in strategy.

As one of the most exciting new developments in the medical industry, robot assistants are bridging gaps in care for elderly patients.

Recent missteps in South Dakota’s anti-meth marketing campaign demonstrate why knowing your audience is key.

Cyberattacks may be on the rise, but there are important steps hospitals and medical practices can take to protect patient data.

Sony is manufacturing its first wearable medical device, using a unique B2B model that allows healthcare innovators to customize the technology.

In order to increase the adoption of new medical technology, hospitals are instituting tech-support stations geared toward hands-on education.

A good bedside manner — especially in our increasingly digital world — can make all the difference when it comes to patient recruitment and retention.

AI offers significant benefits for the healthcare industry, yet organizations have been lagging when it comes to implementation. It’s time for AI’s potential to be activated. ...