We’ll show you how we think.

Healthcare Marketing, Physician Marketing, Social Media, Blogging

2 Min Read

The Top 5 Physician Blogs

Digital Marketing, Physician Marketing, Social Media, Healthcare Social Media

2 Min Read

Social Media for Doctors Who Hate Social Media

Digital Marketing, Medical Practice Marketing, Physician Marketing, Social Media, Facebook

2 Min Read

Physician Marketing: How to Get Started with Advertising on Facebook

Medical Device Marketing, Social Media

3 Min Read

Marketing Your Medical Device in 140 Characters or Less: Overview of FDA's Draft Guidance

Digital Marketing, Healthcare Marketing, Social Media, Instagram

2 Min Read

Instagram for Healthcare Marketing - Why it's Not as Weird as it Sounds

Social Media, Facebook, Facebook Advertising

3 Min Read

Facebook Updates Custom Audience Lists — Here's What That Means for Medical Marketers

Digital Marketing, Social Media

3 Min Read

4 Social Media Trends for Medical Marketers to Embrace in 2020

Social Media, Facebook, mHealth, Facebook Advertising

3 Min Read

Facebook is Driving Innovations in Preventive Health

Social Media, Patient Engagement, Medical Marketing

3 Min Read

Where South Dakota's "Meth. We're On It." Campaign Went Wrong

Social Media, Healthcare Social Media, Instagram

3 Min Read

Building a Social Media Strategy After Instagram Removes Likes

Social Media, Patient Experience, Patient Centricity

3 Min Read

How Medical Practices Can Implement Patient-Centric Billing

Social Media, Facebook, SEO

3 Min Read

The Link Between SEO and Social Media

Social Media, Patient Engagement, Healthcare Social Media

4 Min Read

5 Strategies for Healthcare Marketers to Build a Twitter Following

Social Media, Link Building, Content Marketing

3 Min Read

What Medical Marketers Need to Know About Link Building

Social Media, Telemedicine, Mobile Healthcare, SEO

3 Min Read

Telehealth Is Making Strides Among Elderly Patients

Medical Practice Marketing, Social Media, Instagram

2 Min Read

Should Your Medical Practice Be Using Instagram Stories?

Social Media, Facebook, Facebook Advertising

2 Min Read

Facebook Is Scandal-Ridden, but Remains Powerful Medium for Reaching Patients

Digital Marketing, Social Media, patient education

2 Min Read

Study Shows Patient Influencers Turn To Social Media Over HCPs

Social Media, Healthcare Social Media

3 Min Read

Social Media Started the Anti-Vax Movement. Could It End It, Too?

Social Media, Facebook, Facebook Advertising

3 Min Read

Facebook Is Changing Its Ads Manager. Here’s What Medical Marketers Need to Know.

Social Media, Video Marketing, YouTube

3 Min Read

How Healthcare Providers Can Get Started with Video Ads

Social Media, Healthcare Social Media

3 Min Read

Using Twitter Lists for Your Healthcare Practice

Healthcare Marketing, Social Media, Digital Healthcare

3 Min Read

Make Conversation Connections with These Leading Healthcare Hashtags

Social Media, Healthcare Branding, Instagram

4 Min Read

Get Inspired by How These 5 Healthcare Professionals are Using Instagram

Social Media, Review Management, Healthcare Branding, millennials

3 Min Read

Harnessing Twitter to Promote Health

Digital Marketing, Social Media, Facebook, Instagram

4 Min Read

How the Changing Social Media Landscape Will Affect Medical Marketers in 2019

Digital Marketing, Social Media, Search

4 Min Read

How Healthcare Marketers Can Combat the Teen Vaping Crisis

Social Media, Facebook, Local Search

4 Min Read

Thinking about Facebook as a Local Search Engine for Medical Practices

Digital Marketing, Social Media, Facebook

3 Min Read

How to Scale Your Medical Practice's Social Media Accounts

Social Media, Doctors, millennials

5 Min Read

Should Medical Marketers Embrace Snapchat?

Social Media, Digital Advertising, Facebook Advertising

4 Min Read

6 Social Media Trends for Medical Marketers to Follow in 2019

Digital Marketing, Social Media, Patient Centricity

4 Min Read

Why #ThisisMyLane Went Viral

medical marketing strategy, Social Media, keywords

2 Min Read

Your Medical Practice’s Marketing Strategy for the Holidays

Digital Marketing, Social Media, Industry Trends

3 Min Read

Fighting Misinformation about Alternative Medicine with Digital Marketing

Healthcare Marketing, Social Media, Blogging, Regulatory Compliance

3 Min Read

Let’s Talk about Risk in Healthcare Marketing

Social Media, Instagram, Hospital

5 Min Read

What Instagram Can Do For Your Hospital

Social Media, Mobile Marketing, Local Search

4 Min Read

Developing Your Mobile Healthcare Marketing Strategy for 2019

Social Media, Review Management, Patient Experience, Online Reputation

3 Min Read

Every Medical Practice Gets Negative Reviews. Here’s How to Handle Them.

Social Media, Search, SEO, Local Search

2 Min Read

These SEO Mistakes Could Be Driving Patients Away from Your Medical Practice

Social Media, Healthcare Social Media, Industry Trends

4 Min Read

What Pharma Can Learn From the Roseanne and Sanofi Twitter Conversation

Digital Medical Marketing, Social Media, Doctors

7 Min Read

These 15 Doctors are Dominating Twitter in 2018

Social Media, Healthcare Branding, Digital Advertising, Physician, Website Optimization, Hospitals

3 Min Read

Get More Online Referrals By Optimizing the Digital Patient Journey

Digital Marketing, Social Media, Patient Engagement, Digital Advertising, Physician, SEM, Medical Practice Management, Facebook Advertising

3 Min Read

How Digital Advertising Helps Medical Marketers Attract More Elderly Patients

Google, Social Media, Mobile Marketing, Facebook, Digital Advertising, Mobile Healthcare, Physician, Hospital, mHealth, Facebook Advertising

3 Min Read

Welcome to the Age of Mobile Medical Marketing

Social Media, Healthcare Social Media, Physician, Big Data, Data Analytics, Industry Trends

3 Min Read

Should We Use Social Media to Diagnose Diseases?

Medical Practice Marketing, Physician Marketing, Social Media, Facebook, Healthcare Social Media, Facebook Advertising

3 Min Read

How to Start Marketing Your Medical Practice on Facebook

PPC, Digital Marketing, Medical Practice Marketing, Google, Social Media, Search Engine Marketing, Facebook, SEO

2 Min Read

The Three Pillars of a Successful Medical Practice Marketing Strategy

Healthcare Marketing, Social Media, Content Marketing, Blogging, Medical Marketing, Mobile Healthcare, Website Optimization

2 Min Read

Optimizing Your Medical Marketing Strategy for Millennial Patients

Digital Marketing, Hospital Marketing, Social Media, Video Marketing, Content Marketing, Hospital

2 Min Read

Why Authenticity Should Be At the Core of Your Hospital’s Digital Marketing Strategy

Digital Marketing, Medical Practice Marketing, Social Media, Mobile Marketing, Physician, SEO, Website Optimization

3 Min Read

You Know Your Medical Practice Needs a Digital Marketing Makeover When...

Social Media, Healthcare Marketing ROI, Facebook, Digital Advertising, Physician, Hospital, Facebook Advertising

3 Min Read

Why Facebook Advertising is Now a Best Practice for Medical Marketers

Digital Marketing, Hospital Marketing, Social Media, Digital Advertising, SEO, SEM

3 Min Read

3 Key Considerations for Hospitals Investing in Digital Marketing

Digital Marketing, Medical Practice Marketing, Social Media, Medical Marketing, Physician

2 Min Read

Can Social Influencer Marketing Help Bring in New Business for Your Medical Practice?

Medical Practice Marketing, Social Media, Medical Marketing

3 Min Read

How to Grow Your Medical Practice's Social Media Following

Digital Marketing, Social Media, Medical Marketing, Mobile Marketing, Digital Advertising, Physician, Hospital

4 Min Read

Medical Marketing in 2016: Key Trends and What to Expect Going Forward

Digital Marketing, Medical Practice Marketing, Social Media, Medical Marketing, Facebook

3 Min Read

Facebook Marketing Tactics for Growing Your Medical Practice

Digital Marketing, Physician Marketing, Social Media, HIPAA, Hospital

3 Min Read

Social Media and HIPAA Compliance: What Medical Professionals Should Know

Digital Marketing, Healthcare Marketing, Physician Marketing, Google, Social Media, Blogging, Physician, SEO, SEM

4 Min Read

5 Simple Ways Physicians Can Boost Their Online Presence

PPC, Digital Marketing, Social Media, Mobile Marketing, Physician, SEM, Hospital

2 Min Read

Why Digital Marketing Could Be the Cure to the Healthcare Industry's Revenue Problems

Digital Marketing, Healthcare Marketing, Social Media, Facebook

4 Min Read

Digital Analytics 101 for Healthcare Marketers: Facebook Ads

Hospital Marketing, Social Media, Healthcare Branding, Website Optimization

4 Min Read

7 Simple Ways to Strengthen Your Hospital's Online Brand

Healthcare Marketing, Social Media, Healthcare Marketing ROI, Social Media Analytics

4 Min Read

Digital Analytics 101 for Healthcare Marketers: Social Media Analytics

Healthcare Marketing, Medical Device Marketing, Social Media, Medical Marketing, Healthcare Social Media

4 Min Read

What Twitter's Character Update Will Mean for Medical Marketers

Hospital Marketing, Social Media, Facebook, Healthcare Social Media

4 Min Read

2016 Is the Year Paid Facebook Ads Work for Your Hospital’s Digital Marketing Strategy

Digital Marketing, Healthcare Marketing, Social Media, Patient Engagement

3 Min Read

Capture Patient and Market Insights with Social Media Listening Programs

Digital Marketing, Healthcare Marketing, Social Media, Search

2 Min Read

5 Statistics Healthcare Marketers Should Know About Digital Marketing

Digital Marketing, Hospital Marketing, Social Media, Healthcare Social Media

7 Min Read

20 Hospitals Using Twitter to Attract, Engage and Retain Patients

Physician Marketing, Social Media

7 Min Read

20 Doctors You Should Be Following on Twitter

Digital Marketing, Healthcare Marketing, Social Media, Patient Communication, Patient Engagement, Physician Communication

4 Min Read

Digitally Engaging the Elderly: Why & How You Should be Targeting this Patient Demographic

medical marketing strategy, Healthcare Marketing, Social Media, Patient Communication, Mobile Marketing, Healthcare Digital Marketing

3 Min Read

Healthcare Marketing and the Millennials

Digital Marketing, Healthcare Marketing, SEM Strategies, Social Media, Patient Communication, Search Engine Marketing

6 Min Read

From Millennials to Seniors: How to Meet Diverse Digital Demands in Healthcare

Healthcare Marketing, Physician Marketing, Social Media, Patient Communication, Patient Engagement, Physician Communication, Content Marketing, Blogging

3 Min Read

4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy

Digital Marketing, Healthcare Marketing, Google, Social Media, Search Engine Marketing, Bing, Yahoo, Facebook

7 Min Read

Top Digital Platforms for Your Healthcare Marketing

PPC, Digital Marketing, Healthcare Marketing, SEM Strategies, Hospital Marketing, Social Media, Search Engine Optimization, Blogging, Online Marketing

4 Min Read

Digital Marketing Pitfalls in Healthcare and How to Avoid Them

PPC, medical marketing strategy, Healthcare Marketing, Physician Marketing, Digital Medical Marketing, Social Media, Search Engine Optimization, Patient Engagement

3 Min Read

Marketing When Your Waiting Room is Full

Healthcare Marketing, Digital Medical Marketing, Hospital Marketing, Social Media, Video Marketing, Content Marketing, Medical Press Releases, healthcare video, Mayo Clinic

3 Min Read

Content Marketing: The New Frontier in Hospital Marketing

Digital Marketing, Healthcare Marketing, SEM Strategies, Social Media, Search Engine Marketing

3 Min Read

How Twitter Can Bolster Your Healthcare Search Marketing Game

Healthcare Marketing, Hospital Marketing, Social Media

2 Min Read

A Happy Staff Means Successful Internal Hospital Marketing

Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Digital Medical Marketing, Social Media

3 Min Read

Why Physicians Are Afraid of Social Media and Why They Shouldn't Be

online medical marketing, internet marketing for doctors, Digital Marketing, Healthcare Marketing, Digital Medical Marketing, Reputation Management, Social Media, Review Management, Doctor Reviews, Google Adwords, Online Marketing, Internet Advertising, Medical Marketing

3 Min Read

Elements of a Good Digital Marketing Plan for Your Medical Practice

Digital Marketing, Healthcare Marketing, Hospital Marketing, Social Media, Patient Communication, Patient Engagement, Community Outreach

3 Min Read

Get that Hospital Trending: How to Make an Impact on Social Media

Digital Marketing, Medical Practice Marketing, Physician Marketing, Digital Medical Marketing, SEM Strategies, Social Media, Physician Communication, Search Engine Marketing, Online Marketing

3 Min Read

Is There More to Instagram then Celebrity Selfies? How Healthcare Can Utilize the Social Media Channel

Medical Technology Marketing, medical marketing strategy, Medical Device Marketing, Social Media

2 Min Read

Is a Slide Presentation a Worthy Medical Device Marketing Tool?

Digital Marketing, Medical Practice Marketing, Social Media, Online Marketing

2 Min Read

Does Pinterest Make Sense for Medical Practices

Digital Marketing, Healthcare Marketing, Hospital Marketing, Social Media, Concierge Care, Content Marketing, Online Marketing

2 Min Read

Hospitals Going Concierge - Creative Marketing at It's Best

online medical marketing, Medical Practice Marketing, medical marketing strategy, Healthcare Marketing, Physician Marketing, Social Media, Patient Communication, Patient Engagement, Physician Communication

2 Min Read

Making a Connection: How to Humanize Physician Marketing

Medical Device Marketing, Digital Medical Marketing, Social Media, Patient Communication, Patient Engagement

2 Min Read

Social Media and FDA Regulation for Medical Devices

online medical marketing, Healthcare Marketing, Digital Medical Marketing, Customer Engagement, Social Media, Patient Communication, Content Marketing

2 Min Read

Keeping Your Content Marketing HIPAA-Compliant

Physician Marketing, Reputation Management, Social Media, Patient Communication, Review Management

2 Min Read

A Doctor's Reputation Means Everything: How to Protect Yours

online medical marketing, Medical Device Marketing, Physician Marketing, Digital Medical Marketing, Social Media, Blogging

3 Min Read

How to Focus Your Medical Device Marketing Strategies?

online medical marketing, Medical Practice Marketing, Physician Marketing, Social Media, Online Marketing

2 Min Read

3 Ways Physicians Can Increase Their Social Media Following

PPC, online medical marketing, Digital Marketing, Medical Practice Marketing, Physician Marketing, SEM Strategies, Social Media, Search Engine Optimization

2 Min Read

How to Help Patients Find Your Medical Practice Easily Online

Digital Marketing, Hospital Marketing, Social Media, Patient Engagement, Video Marketing, Online Marketing

2 Min Read

Why Video Matters in Hospital Marketing?

online medical marketing, Medical Practice Marketing, Physician Marketing, Social Media, Patient Engagement

3 Min Read

Search Marketing Tips for the Small Medical Practice

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Hospital Marketing, Social Media, Search Engine Optimization, Online Marketing

3 Min Read

How Physicians can Leverage Online Tools to Improve Marketing Strategies

Digital Marketing, Medical Technology Marketing, Medical Device Marketing, Social Media, Online Marketing

3 Min Read

FDA Offers Guidance on Online Social Media Etiquette for Medical Device Manufacturers

Medical Practice Marketing, medical marketing strategy, Healthcare Marketing, Physician Marketing, Social Media, Online Marketing

2 Min Read

Should Your Medical Practice Have a Twitter Account?

Healthcare Marketing, Hospital Marketing, Social Media, Search Engine Optimization, Mayo Clinic

2 Min Read

Hospital Marketing Lessons From the Mayo Clinic

Medical Practice Marketing, medical marketing strategy, Physician Marketing, Social Media, Patient Engagement, Online Marketing

4 Min Read

Do You Need a YouTube Channel for Your Medical Practice?

online medical marketing, medical marketing strategy, Hospital Marketing, Social Media, SEO Value, Website Design

2 Min Read

5 Questions to Ask About Your Hospital Marketing Plan

Medical Device Marketing, Social Media, Search Engine Optimization, Inbound Marketing, Search Engine Marketing, Online Marketing

2 Min Read

5 Strategic Digital Options for Medical Device Marketing

medical marketing strategy, Healthcare Marketing, Hospital Marketing, Social Media, Patient Engagement, Website Design, Search Engine Marketing

2 Min Read

Creating a Realistic Hospital Marketing Plan

online medical marketing, Medical Practice Marketing, Social Media, Patient Engagement, Blogging

4 Min Read

Want to Grow Your Medical Practice? Think Like an Entrepreneur

Healthcare Marketing, Hospital Marketing, Social Media, Patient Engagement

2 Min Read

Hospitals and Social Media: Are You Engaging the Right Audience?

Medical Practice Marketing, Physician Marketing, Social Media, Online Marketing

2 Min Read

5 Ways LinkedIn Helps Physicians in Marketing Their Practice

Medical Practice Marketing, Healthcare Marketing, Hospital Marketing, Social Media

2 Min Read

What Your Practice Can Learn From Hospitals Doing Social Media Right

Medical Practice Marketing, Social Media, Online Marketing

2 Min Read

Social Media and Medical Practices: What Works and What Doesn't

internet marketing for doctors, Medical Reviews, Reputation Management, Social Media, Online Marketing, Medical Marketing

4 Min Read

5 Ways to Market Yourself as a Medical Expert

Hospital Marketing, Social Media, online health search behavior, Online Marketing

3 Min Read

How Hospital Marketing Fits Into the Physician Quality Reporting System

online medical marketing, Hospital Marketing, Social Media, Patient Engagement, Medical Marketing

3 Min Read

Using Multi-Media Resources to Build Long-Lasting Relationships with Patients

Social Media, Online Marketing, Medical Marketing

2 Min Read

Is Social Media A Fit For Doctors?

img-feature

Medical Marketer's Guide: Website Design

from-blog-circle

Read our insights.

Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press