We’ll show you how we think.

PPC, Google, Google Adwords

3 Min Read

What Happens When Google Removes Average Position Metrics?

Google, Video Marketing, Google Adwords

3 Min Read

Beyond Keywords: Google Ads Strategies for Medical Marketers

Google, Google Adwords, Search Engine Marketing

3 Min Read

Google's Ad Auction System is Changing – Here's Why That Matters

Google, Lead Conversion, Google Adwords

3 Min Read

Making Gmail Ads Part of Your Medical Practice’s Digital Marketing Strategy

PPC, Google Adwords, Search

3 Min Read

Why PPC Shouldn't Be Your Digital Trial Lifeboat

PPC, Google, Google Adwords

3 Min Read

Google Adds More Updates to Responsive Search Ads – What Medical Marketers Should Know

Digital Marketing, Google, Google Adwords

2 Min Read

Everything Medical Marketers Need to Know About Google Ads

Medical PPC, Google Adwords, Search, Digital Advertising

3 Min Read

How Hospitals Can Leverage Google AdWords to Grow Service Lines

Google Adwords, Digital Advertising, Healthcare Digital Marketing, Data Analytics, Medical Technology Trends, Local SEO

4 Min Read

Digital Marketing Stats That Every Medical Practice Should Know

Digital Marketing, Google Adwords, Healthcare Digital Marketing, keywords

3 Min Read

Updated: Healthcare AdWords Benchmarks by Industry for 2018

Digital Medical Marketing, Google Adwords, keywords

2 Min Read

What the AdWords Interface Update Means for Medical Marketers

Google Adwords, SEO, Medical Practice Management

3 Min Read

Choosing the Right Long Tail Keywords for Your Medical Practice

PPC, Medical Practice Marketing, Google Adwords, Search Engine Marketing, Digital Advertising, Physician

3 Min Read

How Negative Keywords Help Boost Your Medical Practice’s Digital Advertising ROI

Digital Marketing, Healthcare Marketing, Google, Google Adwords, Digital Advertising, Google Display Network

2 Min Read

How Medical Marketers Can Capitalize on Google's New Custom Intent Audiences Feature

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Hospital Marketing, Google Adwords, Digital Advertising

3 Min Read

What Medical Marketers Need to Know About Quality Score to Boost Their Google AdWords ROI

Digital Marketing, Google Adwords, Campaign Optimization, Facebook, Digital Advertising, Physician, Perfomance Tracking, Data Analytics

2 Min Read

Harnessing Data to Boost Your Medical Practice's Digital Marketing ROI

Digital Marketing, Healthcare Marketing, Google, Google Adwords, Search Engine Marketing, Medical Marketing, Digital Advertising, SEM

2 Min Read

Understanding Healthcare’s New Digital Sales Funnel

Healthcare Marketing, Google, Google Adwords, Medical Marketing, Medical Industry, Facebook Advertising, Industry Trends

3 Min Read

What the Sale of WebMD Means for Medical Marketers

Medical Practice Marketing, Google, Hospital Marketing, Google Adwords, Search Engine Marketing, Physician, Hospital

3 Min Read

Making Digital Advertising Work for Your Medical Practice or Hospital

Digital Marketing, Google, Medical PPC, Google Adwords, Healthcare Marketing ROI, Medical Marketing, Perfomance Tracking, Data Analytics

3 Min Read

4 Recent Google AdWords Updates That Medical Marketers Should Know About

PPC, Digital Marketing, Google Adwords, Healthcare Marketing ROI, Search Engine Marketing, Medical Marketing

3 Min Read

5 Mistakes Medical Organizations Make In Digital Marketing Campaigns

Digital Marketing, Google, Medical PPC, Google Adwords, Medical Marketing, Digital Advertising, SEM

3 Min Read

How Medical Marketers Can Take Advantage of Google's Demographic Targeting Capabilities

Website Design, Google Adwords, Medical Marketing, Physician, SEO, Website Optimization, Hospital

2 Min Read

How Will Google's Machine Learning Algorithms Impact Your Medical Practice's SEO Strategy?

Digital Marketing, Patient Engagement, Google Adwords, Medical Marketing, Digital Advertising, Physician

4 Min Read

Digital Ad Messaging Tips and Tricks for Medical Marketers

Digital Marketing, Google, Patient Engagement, Google Adwords, Digital Advertising, SEM

3 Min Read

What Medical Marketers Need to Know About Google Ad Extensions

Digital Marketing, Healthcare Marketing, Google Adwords, Medical Marketing, Physician, SEM, Hospital

3 Min Read

Google AdWords Targeting 101 for Medical Marketers

Google Adwords, Medical Marketing, Digital Advertising, SEO, keywords, SEM

2 Min Read

Want More New Patients for Your Medical Practice? Build Better Landing Pages

Digital Marketing, Google, Google Adwords, Medical Marketing, Digital Advertising, SEM

3 Min Read

Even More Proof That Google Deserves Your Medical Marketing Dollars

Digital Marketing, Google, Medical PPC, Google Adwords, Physician, Hospital, Google Display Network

4 Min Read

How Google’s Latest Adwords Updates Will Impact Medical Marketers

PPC, SEM Strategies, Medical PPC, Google Adwords, Physician

3 Min Read

Using Keywords to Boost Your Digital Healthcare Marketing ROI

Medical PPC, Google Adwords, Medical Marketing, Facebook

3 Min Read

Obama's Precision Healthcare Initiative Ushers in a New Age of Medical Marketing

Digital Marketing, Digital Medical Marketing, Google, Google Adwords, Google Analytics, Medical Marketing, Search, Mobile Marketing

4 Min Read

Google's Ad Platforms Are Getting a Facelift - Here's What Medical Marketers Need to Know

Google Adwords, Medical Marketing, Physician, SEO, SEM, Hospital

4 Min Read

Improving Your Medical Practice's Web Presence

PPC, Physician Marketing, Google Adwords, Online Marketing

3 Min Read

Why the “Mad Men” Approach to Marketing Might Not Be Best for Your Medical Practice

Healthcare Marketing, SEM Strategies, Medical PPC, Google Adwords, Google Analytics

4 Min Read

What Google's New Adwords Update Means for Medical Marketers

online medical marketing, internet marketing for doctors, Digital Marketing, Healthcare Marketing, Digital Medical Marketing, Reputation Management, Social Media, Review Management, Doctor Reviews, Google Adwords, Online Marketing, Internet Advertising, Medical Marketing

3 Min Read

Elements of a Good Digital Marketing Plan for Your Medical Practice

PPC, Digital Marketing, Healthcare Marketing, Digital Medical Marketing, SEM Strategies, Google, Google Adwords, Mobile PPC

3 Min Read

How to Convert Gen Xers With Your Healthcare Mobile PPC Strategy

PPC, Medical Practice Marketing, Physician Marketing, Google Adwords, Targeted Local Marketing, Search Engine Marketing, Online Marketing

3 Min Read

Is Google Adwords a Good Marketing Option for Physicians?

PPC, Conversion Rate, Google Adwords, Campaign Optimization, Search Engine Marketing

3 Min Read

Choose Carefully: Keyword Match Type Tips for Medical Search Marketing

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Medical Marketer's Guide: Website Design

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Read our insights.

Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press