Online Medical Marketing Blog | Hospital Marketing

Digital Marketing, Hospital Marketing, Web Analytics

2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Digital Marketing, Healthcare Marketing, Hospital Marketing, Local Directory Listings

2 Min Read

Understanding the Benefits of Local Directory Listing Services for Your Hospital

Healthcare Marketing, Hospital Marketing, Patient Engagement, Patient Experience

3 Min Read

The Power and Ripple Effect of the Patient Satisfaction Survey

Hospital Marketing, Review Management, Telemedicine, SEO, Hospital

3 Min Read

5 Hospital Marketing Trends for 2019

Digital Marketing, Hospital Marketing, Patient Experience

3 Min Read

Helping Patients Navigate Pricing Transparency with Digital Marketing

Digital Marketing, Hospital Marketing

3 Min Read

5 Ways Hospitals Can Refine Their Content Marketing Strategy for 2019

Hospital Marketing, Blogging, Hospitals

4 Min Read

12 of Our Favorite New (and Old) Hospital Blogs for 2018

Hospital Marketing, Telemedicine, Hospitals, Artificial Intelligence

2 Min Read

This Tech-Forward Hospital Made Fast Company’s “Most Innovative Companies” List for 2018 — Here’s How

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Hospital Marketing, Google Adwords, Digital Advertising

3 Min Read

What Medical Marketers Need to Know About Quality Score to Boost Their Google AdWords ROI

PPC, Hospital Marketing, Medical PPC, Perfomance Tracking, Data Analytics, Hospitals

4 Min Read

10 PPC KPIs to Boost Your Hospital’s Digital Advertising ROI

Digital Marketing, Hospital Marketing, Website Design, Website Optimization, Hospital

4 Min Read

5 Signs That Your Hospital’s Website Needs a Facelift

Medical Practice Marketing, Hospital Marketing, Facebook, Local Directory Listings, Physician, Local Search, Hospital, Local SEO

3 Min Read

How Facebook’s Growing Role in Local Search Will Impact Medical Marketers

Medical Practice Marketing, Google, Hospital Marketing, Google Adwords, Search Engine Marketing, Physician, Hospital

3 Min Read

Making Digital Advertising Work for Your Medical Practice or Hospital

Digital Marketing, Hospital Marketing, Patient Engagement, Content Marketing, Inbound Marketing, Hospital

3 Min Read

4 Marketing Mistakes Hospitals Should Avoid At All Costs

Hospital Marketing, Video Marketing, Content Marketing, Website Design, healthcare video, Website Optimization, Hospital, Hospitals

3 Min Read

Hospital Website Design Best Practices

Digital Marketing, Hospital Marketing, Targeted Local Marketing, Medical Marketing, Local Search, Hospital

3 Min Read

3 Digital Marketing Trends Hospitals Need to Know About in 2017

Digital Marketing, Hospital Marketing, Social Media, Video Marketing, Content Marketing, Hospital

2 Min Read

Why Authenticity Should Be At the Core of Your Hospital’s Digital Marketing Strategy

Digital Marketing, Hospital Marketing, Social Media, Digital Advertising, SEO, SEM

3 Min Read

3 Key Considerations for Hospitals Investing in Digital Marketing

Hospital Marketing, Patient Engagement, Patient Experience, Website Optimization, Hospital

3 Min Read

Hospitals Must Eliminate Obstacles in the Path to Treatment to Boost Patient Acquisition and Retention

Digital Marketing, Hospital Marketing, Conversion Rate, Lead Conversion, Website Optimization, Hospital

3 Min Read

5 Conversion Boosters for Your Hospital’s Website

Digital Marketing, Hospital Marketing, Patient Engagement, Medical Marketing, Digital Advertising, Physician

3 Min Read

What is “Patient Engagement” in the Digital Age and Why Does it Matter?

PPC, Digital Marketing, Hospital Marketing, Digital Advertising, SEM, Hospital

3 Min Read

How Hospitals Can Target Active Patients Online to Improve Their Digital Marketing ROI

Digital Marketing, Hospital Marketing, Patient Engagement, Video Marketing, Facebook, Hospital

3 Min Read

Should Facebook Live Be Part of Your Hospital's Digital Marketing Strategy?

Digital Marketing, Hospital Marketing, Online Marketing, Hospital

3 Min Read

Top Digital Marketing Stats Every Hospital Should Know About

Digital Marketing, Hospital Marketing, Patient Engagement, Video Marketing, Hospital

3 Min Read

Creative Ways Hospitals Can Use Video to Build a Sense of Community

Hospital Marketing, Social Media, Healthcare Branding, Website Optimization

4 Min Read

7 Simple Ways to Strengthen Your Hospital's Online Brand

Hospital Marketing, Patient Communication, Patient Engagement, Blogging

4 Min Read

15 Hospitals with Great Blogs

Hospital Marketing, Online Marketing, SEO, Website Optimization

3 Min Read

Optimizing Your Hospital's Online Presence: Structure Your Website in Accordance with SEO Best Practices

Healthcare Marketing, Hospital Marketing, Content Marketing, Targeted Local Marketing, SEO

3 Min Read

Optimizing Your Hospital's Online Presence: Create Great Content

Hospital Marketing, Social Media, Facebook, Healthcare Social Media

4 Min Read

2016 Is the Year Paid Facebook Ads Work for Your Hospital’s Digital Marketing Strategy

Digital Marketing, Hospital Marketing, Content Marketing

2 Min Read

Four Hospital Marketing Trends to Expect in 2016

PPC, Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Hospital Marketing

3 Min Read

Spending Budget on Pay-Per-Click Advertising For Your Hospital? Make Sure You Understand All Your Results.

Digital Marketing, Hospital Marketing, Website Design, Perfomance Tracking

2 Min Read

Five Conversion Tools for Your Hospital's Website

Digital Marketing, Hospital Marketing, Social Media, Healthcare Social Media

7 Min Read

20 Hospitals Using Twitter to Attract, Engage and Retain Patients

Digital Marketing, Hospital Marketing, Website Design, healthcare video

3 Min Read

Attracting the Attention of the Future Patient: 4 Elements to Consider When Designing Your Hospital's Website

Digital Marketing, Healthcare Marketing, Hospital Marketing, Content Marketing

4 Min Read

8 Healthcare Content Marketing Faux Pas

Digital Marketing, Hospital Marketing, Content Marketing

3 Min Read

The Role of Content Marketing in Your Hospital Strategies

Digital Marketing, Healthcare Marketing, Hospital Marketing, Mobile Marketing

3 Min Read

Why Mobile Matters More Now Than Ever For Healthcare

SEM Strategies, Hospital Marketing, Search Engine Optimization, Blogging, Search Engine Marketing, Patient Experience, Mobile Marketing, Digital Advertising, Healthcare Digital Marketing

4 Min Read

5 Ways Hospitals Can Win the Search Engine Marketing Game

Digital Marketing, Healthcare Marketing, Hospital Marketing, Customer Engagement, Patient Communication, Patient Engagement, Video Marketing, healthcare video, Medical Marketing, Patient Experience

3 Min Read

A Video is Worth a Thousand Words -- Using Videos for Hospital Marketing

Healthcare Marketing, Hospital Marketing, Healthcare Branding

3 Min Read

4 Tips for Building a Better Hospital Brand

PPC, Digital Marketing, Healthcare Marketing, SEM Strategies, Hospital Marketing, Social Media, Search Engine Optimization, Blogging, Online Marketing

4 Min Read

Digital Marketing Pitfalls in Healthcare and How to Avoid Them

Healthcare Marketing, Digital Medical Marketing, Hospital Marketing, Social Media, Video Marketing, Content Marketing, Medical Press Releases, healthcare video, Mayo Clinic

3 Min Read

Content Marketing: The New Frontier in Hospital Marketing

Healthcare Marketing, Hospital Marketing, Social Media

2 Min Read

A Happy Staff Means Successful Internal Hospital Marketing

Digital Marketing, Healthcare Marketing, Hospital Marketing, Patient Communication, Patient Engagement, Community Outreach

2 Min Read

How Your Hospital Marketing Programs can Improve Public Health

Digital Marketing, Healthcare Marketing, Hospital Marketing, Social Media, Patient Communication, Patient Engagement, Community Outreach

3 Min Read

Get that Hospital Trending: How to Make an Impact on Social Media

Digital Marketing, Healthcare Marketing, Digital Medical Marketing, Hospital Marketing, Telemedicine

2 Min Read

Telemedicine: Endless Possibilities for Hospital Marketers

Digital Marketing, Healthcare Marketing, Hospital Marketing, Patient Communication, Patient Engagement, Content Marketing, Medical Marketing

2 Min Read

Hospital Marketing and Ebola: Communication and Education Needed

Digital Marketing, Healthcare Marketing, Hospital Marketing, Social Media, Concierge Care, Content Marketing, Online Marketing

2 Min Read

Hospitals Going Concierge - Creative Marketing at It's Best

Healthcare Marketing, Hospital Marketing, Customer Engagement, Patient Communication, Patient Engagement, Community Outreach, Medical Marketing

2 Min Read

Making the Hospital Part of the Community

Hospital Marketing, Search Engine Optimization, Patient Communication, Patient Engagement

2 Min Read

How To Build Realistic Patient Expectations with Hospital Marketing

Digital Marketing, Healthcare Marketing, Hospital Marketing, Medical PPC, Targeted Local Marketing, Online Marketing

3 Min Read

How to Align Your Hospital Marketing Plan With Your Business Objectives

Digital Marketing, Hospital Marketing, Social Media, Patient Engagement, Video Marketing, Online Marketing

2 Min Read

Why Video Matters in Hospital Marketing?

Healthcare Marketing, Hospital Marketing, patient recruitment, Patient Engagement

2 Min Read

Hospital Marketing for the Most Reluctant Patients: Men

medical marketing strategy, Healthcare Marketing, Hospital Marketing, Patient Engagement, Cleveland Clinic

2 Min Read

Navigating the Hospital Maze: Is Poor Design Destroying Your Branding?

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Hospital Marketing, Social Media, Search Engine Optimization, Online Marketing

3 Min Read

How Physicians can Leverage Online Tools to Improve Marketing Strategies

Healthcare Marketing, Hospital Marketing, Patient Engagement, Concierge Care

2 Min Read

At Your Service: The Rise of Concierge Care

Healthcare Marketing, Hospital Marketing, patient recruitment, Patient Engagement, Medical Marketing

2 Min Read

Checking In? Why Hospitals Are Offering Services Like Hotels

Healthcare Marketing, Hospital Marketing, Social Media, Search Engine Optimization, Mayo Clinic

2 Min Read

Hospital Marketing Lessons From the Mayo Clinic

Digital Marketing, Hospital Marketing, Search Engine Optimization, Patient Engagement, Search Engine Marketing

2 Min Read

4 Key Components Your Hospital Marketing Plan Could be Missing

online medical marketing, medical marketing strategy, Hospital Marketing, Social Media, SEO Value, Website Design

2 Min Read

5 Questions to Ask About Your Hospital Marketing Plan

medical marketing strategy, Healthcare Marketing, Hospital Marketing, Social Media, Patient Engagement, Website Design, Search Engine Marketing

2 Min Read

Creating a Realistic Hospital Marketing Plan

Healthcare Marketing, Hospital Marketing, Social Media, Patient Engagement

2 Min Read

Hospitals and Social Media: Are You Engaging the Right Audience?

medical marketing strategy, Hospital Marketing, Patient Engagement, Online Marketing

2 Min Read

3 Hospital Marketing Mistakes You Should Never Make

Medical Practice Marketing, Healthcare Marketing, Hospital Marketing, Social Media

2 Min Read

What Your Practice Can Learn From Hospitals Doing Social Media Right

Healthcare Marketing, Hospital Marketing, Patient Engagement, Search Engine Marketing, Online Marketing

2 Min Read

The Website as Part of a Strategic Hospital Marketing Plan

online medical marketing, Healthcare Marketing, Hospital Marketing

3 Min Read

5 Reasons Hospital Marketing Will Benefit by Devising Digital Plans

Healthcare Marketing, Hospital Marketing, Customer Engagement, Medical Marketing, Online Marketing Agency

4 Min Read

5 Reasons Why You Might Not Be Our Perfect Client

medical marketing strategy, Hospital Marketing, finding new patients online, Online Marketing

2 Min Read

How Marketing Can Help Hospitals Meet the Challenges of 2014

internet marketing for doctors, medical marketing strategy, Physician Marketing, Hospital Marketing, healthcare video

5 Min Read

Leveraging Video for Optimal Healthcare Marketing

online medical marketing, Hospital Marketing, Patient Engagement, Internet Advertising

2 Min Read

5 Hospital Marketing Strategies to Improve Patient Acquisition

Hospital Marketing, Patient Engagement, Medical Marketing

3 Min Read

Improving the Hospital Patient Experience: Your Strongest Marketing Tool

Hospital Marketing, Social Media, online health search behavior, Online Marketing

3 Min Read

How Hospital Marketing Fits Into the Physician Quality Reporting System

online medical marketing, Hospital Marketing, Social Media, Patient Engagement, Medical Marketing

3 Min Read

Using Multi-Media Resources to Build Long-Lasting Relationships with Patients

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