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PPC, medical marketing strategy, Medical Device Marketing, SEO Value, online health search behavior, Positioning

2 Min Read

Marketing Medical Devices to Consumers Not Patients

Positioning, Internet Advertising

2 Min Read

Doctor or Dish Soap? How to Position Your Practice


Medical Marketer's Guide: Website Design


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Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press