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Healthcare Marketing ROI, Medical Marketing, Physician, Perfomance Tracking, Hospital, Data Analytics

2 Min Read

Is Your Medical Organization's Digital Advertising Budget Being Wasted on Bot Traffic?

Digital Marketing, Google Adwords, Campaign Optimization, Facebook, Digital Advertising, Physician, Perfomance Tracking, Data Analytics

2 Min Read

Harnessing Data to Boost Your Medical Practice's Digital Marketing ROI

PPC, Hospital Marketing, Medical PPC, Perfomance Tracking, Data Analytics, Hospitals

4 Min Read

10 PPC KPIs to Boost Your Hospital’s Digital Advertising ROI

Medical Device Marketing, Content Marketing, DTC Marketing for Medical Devices, Perfomance Tracking, Website Optimization, DTP Marketing for Medical Devices

3 Min Read

How Have Medical Device Marketing Strategies Changed in the Digital Age?

Digital Marketing, Google, Medical PPC, Google Adwords, Healthcare Marketing ROI, Medical Marketing, Perfomance Tracking, Data Analytics

3 Min Read

4 Recent Google AdWords Updates That Medical Marketers Should Know About

Healthcare Marketing, Campaign Optimization, Healthcare Marketing ROI, Medical Marketing, Digital Advertising, Perfomance Tracking

6 Min Read

Optimizing Your Digital Healthcare Marketing Strategy for an Omni-Channel World

Digital Marketing, Medical Marketing, Bing, Yahoo, Perfomance Tracking, SEM

3 Min Read

How Medical Marketers Can Capitalize on Bing's New Visualization Improvements

Digital Marketing, Medical Device Marketing, Online Marketing, Medical Marketing, Mobile Marketing, Physician, Perfomance Tracking, Hospital

3 Min Read

Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers

Healthcare Marketing, Digital Medical Marketing, Perfomance Tracking, Web Analytics

3 Min Read

Analytics 101 for Healthcare Marketers: Website Tracking

Digital Marketing, Conversion Rate, Perfomance Tracking

1 Min Read

{Infographic}: 8 Steps for Converting Phone Calls into Consults at Your Medical Practice

Digital Marketing, Hospital Marketing, Website Design, Perfomance Tracking

2 Min Read

Five Conversion Tools for Your Hospital's Website

Digital Marketing, Healthcare Marketing, Perfomance Tracking

2 Min Read

Don't Be Fooled By Vanity Metrics With Your Healthcare Digital Marketing


Medical Marketer's Guide: Website Design


Read our insights.

Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press