We’ll show you how we think.

Digital Marketing, Hospital Marketing, Web Analytics

2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Digital Marketing, Healthcare Marketing, Hospital Marketing, Local Directory Listings

2 Min Read

Understanding the Benefits of Local Directory Listing Services for Your Hospital

Digital Marketing, Healthcare Marketing, Telemedicine

2 Min Read

Telemedicine: Are We There Yet?

Digital Marketing, Physician Marketing, Social Media, Healthcare Social Media

2 Min Read

Social Media for Doctors Who Hate Social Media

Digital Marketing, Medical Practice Marketing, Physician Marketing, Social Media, Facebook

2 Min Read

Physician Marketing: How to Get Started with Advertising on Facebook

PPC, Digital Marketing, Google, Content Marketing, SEO

3 Min Read

Micro-Moments and Healthcare Marketing: What you Need to Know

Digital Marketing, Medical Device Marketing

3 Min Read

Medical Device Companies Shift Focus from Clinical to Business Support

Digital Marketing, Healthcare Marketing, Social Media, Instagram

2 Min Read

Instagram for Healthcare Marketing - Why it's Not as Weird as it Sounds

Digital Marketing, Healthcare Marketing, Patient Engagement

2 Min Read

How the Millennial Patient Shops for Healthcare

Digital Marketing, Healthcare Marketing, Medical Device Marketing

16 Min Read

How Does Your Medical Device (Digital) Marketing Support Your Sales Force?

Digital Marketing, medical marketing strategy, Medical Device Marketing

2 Min Read

End of Year Medical Device Marketing Strategies

Digital Marketing, Healthcare Marketing, Website Design, Mobile Marketing

3 Min Read

Does Your Medical Practice Website Pass the Mobile Friendly Test?

Digital Marketing, Medical Practice Marketing, Healthcare Marketing

4 Min Read

3 Signs Your Medical Practice Needs a Digital Marketing Makeover

Digital Marketing, SEO, keywords

3 Min Read

A Medical Marketer's Guide to SEO Competition Research

Digital Marketing, Patient Engagement, Medical Technology

2 Min Read

Using Digital Technology to Boost Patient Trust

Digital Marketing, Social Media

3 Min Read

4 Social Media Trends for Medical Marketers to Embrace in 2020

Digital Marketing, Patient Communitcation, Digital Healthcare

3 Min Read

Communication, Accessibility of Care Are a Priority for Patients

Digital Marketing, Video Marketing, Online Reputation

4 Min Read

How to Market a Good Bedside Manner

Digital Marketing, Medical Technology, Medical Technology Trends, Digital Healthcare

3 Min Read

Can Digital Healthcare Help Fix Inequalities?

Digital Marketing, Digital Patient Recruitment, diversity

2 Min Read

How Digital Marketing Can Help Healthcare Providers Reach Diverse Patient Groups

Digital Marketing, Website Design, Local Directory Listings, Website Optimization

2 Min Read

Your Medical Practice's Website May Be Its Most Important Digital Marketing Tool

Digital Marketing, Facebook, Patient Centricity

2 Min Read

Facebook to Offer Appointment Booking via Messenger

Digital Marketing, Social Media, patient education

2 Min Read

Study Shows Patient Influencers Turn To Social Media Over HCPs

Digital Marketing, Medical Practice Marketing, Amazon

3 Min Read

Walgreens and CVS Look to Become One-Stop Healthcare Shops

Digital Marketing, Content Marketing, Industry Trends

3 Min Read

Digital Dominates Deloitte's Healthcare Marketers Trend Report

Digital Marketing, Social Media, Facebook, Instagram

4 Min Read

How the Changing Social Media Landscape Will Affect Medical Marketers in 2019

Digital Marketing, Social Media, Search

4 Min Read

How Healthcare Marketers Can Combat the Teen Vaping Crisis

Digital Marketing, Google, Search, SEO

3 Min Read

This Groundbreaking Study Reveals What People Search For Before Visiting the Emergency Room

Digital Marketing, Search Engine Optimization, Blogging

2 Min Read

How to Refine the Voice of Your Medical Marketing Blog

Digital Marketing, patient recruitment, SEO Value, SEO

3 Min Read

Why SEO Matters for Medical Practices

Digital Marketing, Patient Engagement, Medical Marketing

2 Min Read

As Pharma Marketing Rises, Physicians Raise Concerns about Patient Trust

Digital Marketing, Social Media, Facebook

3 Min Read

How to Scale Your Medical Practice's Social Media Accounts

Digital Marketing, Content Marketing, SEO

3 Min Read

Medical Marketers: An Optimized Site Doesn't Rank without Good Content

Digital Marketing, Hospital Marketing, Patient Experience

3 Min Read

Helping Patients Navigate Pricing Transparency with Digital Marketing

Digital Marketing, Content Marketing, Industry Trends

3 Min Read

5 Content Statistics for Medical Marketers to Remember in 2019

Digital Marketing, Hospital Marketing

3 Min Read

5 Ways Hospitals Can Refine Their Content Marketing Strategy for 2019

Digital Marketing, Social Media, Patient Centricity

4 Min Read

Why #ThisisMyLane Went Viral

Digital Marketing, Social Media, Industry Trends

3 Min Read

Fighting Misinformation about Alternative Medicine with Digital Marketing

Digital Marketing, SEO, keywords

3 Min Read

Marketing to Patients with Chronic Disease

Digital Marketing, Content Marketing, Medical Marketing

3 Min Read

Why Storytelling Matters for Medical Marketers

Digital Marketing, Online Marketing, Industry Trends

3 Min Read

When It Comes to Healthcare, Teens and Young Adults are Digital Natives

Digital Marketing, Digital Advertising, TV Advertising

3 Min Read

“Ask Your Doctor” Ads Work as Well on Digital as on TV

PPC, Digital Marketing, Search, SEO

3 Min Read

SEO Named the “Least Popular Marketing Channel”

Digital Marketing, Healthcare Marketing ROI, Data Analytics

3 Min Read

5 Questions Medical Marketers Should Ask Themselves about ROI

Digital Marketing, keywords, Patient Centricity

3 Min Read

In the Age of Patient Centricity, Are Patients Actually Shopping for Healthcare?

Digital Marketing, Hospitals, Industry Trends

3 Min Read

For Hospitals, Cost-Cutting is More Important than Ever. Digital Marketing Can Help.

Digital Marketing, Medical Industry, Industry Trends

3 Min Read

8 Healthcare Podcasts Every Marketer Should Listen To

Digital Marketing, Conversion Rate, SEO, Hospitals

3 Min Read

Hospitals: Launch New Service Lines in Style with Landing Pages or Microsites

Digital Marketing, Google, Google Adwords

2 Min Read

Everything Medical Marketers Need to Know About Google Ads

Digital Marketing, Search Engine Optimization, SEO

3 Min Read

Medical Marketers: Boost Your SEO Ranking by Understanding Searcher Intent

Digital Marketing, Google Adwords, Healthcare Digital Marketing, keywords

3 Min Read

Updated: Healthcare AdWords Benchmarks by Industry for 2018

Digital Marketing, Google, Physician, SEO, Website Optimization, Hospitals, Mobile SEO

2 Min Read

Attention Medical Marketers: Are You Ready for Google’s Next Big Search Algorithm Shake-Up?

Digital Marketing, Search Engine Optimization, SEO, Website Optimization, Hospitals, Local SEO

3 Min Read

How Hospitals Can Use SEO to Promote Service Line Growth

Digital Marketing, Healthcare Marketing, Google, Google Adwords, Digital Advertising, Google Display Network

2 Min Read

How Medical Marketers Can Capitalize on Google's New Custom Intent Audiences Feature

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Hospital Marketing, Google Adwords, Digital Advertising

3 Min Read

What Medical Marketers Need to Know About Quality Score to Boost Their Google AdWords ROI

Digital Marketing, Medical Practice Marketing, Video Marketing, healthcare video, Physician, YouTube

3 Min Read

Optimizing Video Content for Your Medical Organization

Digital Marketing, Google Adwords, Campaign Optimization, Facebook, Digital Advertising, Physician, Perfomance Tracking, Data Analytics

2 Min Read

Harnessing Data to Boost Your Medical Practice's Digital Marketing ROI

Digital Marketing, Social Media, Patient Engagement, Digital Advertising, Physician, SEM, Medical Practice Management, Facebook Advertising

3 Min Read

How Digital Advertising Helps Medical Marketers Attract More Elderly Patients

Digital Marketing, Medical Practice Marketing, Patient Communication, Physician, Healthcare Industry, Hospital, Patient Centricity, Industry Trends

2 Min Read

New Survey Highlights State of Patient Empowerment in Healthcare

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Conversion Rate, Phone Marketing, Healthcare Marketing ROI, Healthcare Digital Marketing, Physician

3 Min Read

Turning Calls into Consultations: How to Boost Your Medical Practice’s Digital Marketing ROI

Digital Marketing, Medical Practice Marketing, Google, Search Engine Optimization, Search Engine Marketing, SEO, Website Optimization, Local Search, Local SEO

3 Min Read

How Schema Markup Helps Medical Organizations Improve Local SEO

Digital Marketing, Healthcare Marketing, Google, Google Adwords, Search Engine Marketing, Medical Marketing, Digital Advertising, SEM

2 Min Read

Understanding Healthcare’s New Digital Sales Funnel

Digital Marketing, Hospital Marketing, Website Design, Website Optimization, Hospital

4 Min Read

5 Signs That Your Hospital’s Website Needs a Facelift

Digital Marketing, Content Marketing, Medical Marketing, Medical Industry, Industry Trends

3 Min Read

The State of Healthcare Content Marketing in 2017

Digital Marketing, Hospital Marketing, Patient Engagement, Content Marketing, Inbound Marketing, Hospital

3 Min Read

4 Marketing Mistakes Hospitals Should Avoid At All Costs

Digital Marketing, Medical Practice Marketing, Google, Patient Engagement, Medical Marketing, Facebook

3 Min Read

Want to Boost Your Digital Medical Marketing ROI? Know Your Audience

PPC, Digital Marketing, Medical Practice Marketing, Google, Social Media, Search Engine Marketing, Facebook, SEO

2 Min Read

The Three Pillars of a Successful Medical Practice Marketing Strategy

Digital Marketing, Google, Medical PPC, Google Adwords, Healthcare Marketing ROI, Medical Marketing, Perfomance Tracking, Data Analytics

3 Min Read

4 Recent Google AdWords Updates That Medical Marketers Should Know About

PPC, Digital Marketing, Google Adwords, Healthcare Marketing ROI, Search Engine Marketing, Medical Marketing

3 Min Read

5 Mistakes Medical Organizations Make In Digital Marketing Campaigns

Digital Marketing, Hospital Marketing, Targeted Local Marketing, Medical Marketing, Local Search, Hospital

3 Min Read

3 Digital Marketing Trends Hospitals Need to Know About in 2017

Digital Marketing, Google, Medical PPC, Google Adwords, Medical Marketing, Digital Advertising, SEM

3 Min Read

How Medical Marketers Can Take Advantage of Google's Demographic Targeting Capabilities

Digital Marketing, Reputation Management, Review Management, Doctor Reviews, Healthcare Branding, Physician, Online Reputation

3 Min Read

What Doctors Should Know About Online Reputation Management in 2017

Digital Marketing, Hospital Marketing, Social Media, Video Marketing, Content Marketing, Hospital

2 Min Read

Why Authenticity Should Be At the Core of Your Hospital’s Digital Marketing Strategy

Digital Marketing, Medical Practice Marketing, Medical Marketing, Mobile Marketing, SEO, Website Optimization

3 Min Read

How Medical Practice Marketers Can Leverage Micro-Moments As a Competitive Advantage

Digital Marketing, Medical Practice Marketing, Physician Marketing, Medical Reviews, Patient Experience, Physician

6 Min Read

Drive More Revenue for Your Medical Practice By Optimizing the Patient Journey

Digital Marketing, Healthcare Marketing, Patient Engagement, Patient Centricity, Industry Trends

3 Min Read

Zocdoc Just Unveiled its Patient-Powered Search Feature — Here’s What Medical Marketers Need to Know

Digital Marketing, Medical Practice Marketing, Social Media, Mobile Marketing, Physician, SEO, Website Optimization

3 Min Read

You Know Your Medical Practice Needs a Digital Marketing Makeover When...

PPC, Digital Marketing, Medical PPC, Healthcare Marketing ROI, Digital Advertising, Hospital

3 Min Read

How Do I Maximize My Hospital’s Digital Advertising ROI?

Digital Marketing, Medical Marketing, Patient Experience, Physician, Hospital, Medical Technology Trends

3 Min Read

How To Become an Expert in Your Own Health and Healthcare Experience

Digital Marketing, Patient Engagement, Medical Marketing, Patient Experience

3 Min Read

5 Patient Engagement Lessons Medical Marketers Can Learn From Other Industries

Digital Marketing, Hospital Marketing, Social Media, Digital Advertising, SEO, SEM

3 Min Read

3 Key Considerations for Hospitals Investing in Digital Marketing

Digital Marketing, Medical Practice Marketing, Social Media, Medical Marketing, Physician

2 Min Read

Can Social Influencer Marketing Help Bring in New Business for Your Medical Practice?

Digital Marketing, Healthcare Marketing ROI, Physician, Data Analytics

3 Min Read

What Can Medical Practice Marketers Learn From Their Digital Campaign Data?

Digital Marketing, Social Media, Medical Marketing, Mobile Marketing, Digital Advertising, Physician, Hospital

4 Min Read

Medical Marketing in 2016: Key Trends and What to Expect Going Forward

Digital Marketing, Medical Device Marketing, Patient Engagement, DTP Marketing for Medical Devices

3 Min Read

Looking Ahead: Medical Device Marketing Strategies for 2017

Digital Marketing, Patient Engagement, Google Adwords, Medical Marketing, Digital Advertising, Physician

4 Min Read

Digital Ad Messaging Tips and Tricks for Medical Marketers

Digital Marketing, Medical Practice Marketing, Social Media, Medical Marketing, Facebook

3 Min Read

Facebook Marketing Tactics for Growing Your Medical Practice

Digital Marketing, Google, Patient Engagement, Medical Marketing, Medical Industry

7 Min Read

Can Google Save Your Life?

Digital Marketing, Hospital Marketing, Conversion Rate, Lead Conversion, Website Optimization, Hospital

3 Min Read

5 Conversion Boosters for Your Hospital’s Website

Digital Marketing, Medical PPC, Medical Marketing, Physician

3 Min Read

Digital Marketing Best Practices for Vein Clinics

Digital Marketing, Medical Practice Marketing, Patient Engagement, Physician, SEO, SEM

3 Min Read

5 Reasons Your Medical Practice May Be Struggling to Convert New Patients Online

Digital Marketing, Search Engine Marketing, Healthcare Branding, Physician, SEM

3 Min Read

How Small Medical Practices Can Use Digital Marketing to Compete With Major Healthcare Brands

Digital Marketing, Hospital Marketing, Patient Engagement, Medical Marketing, Digital Advertising, Physician

3 Min Read

What is “Patient Engagement” in the Digital Age and Why Does it Matter?

Digital Marketing, Medical Practice Marketing, Search Engine Marketing, Physician, SEM

3 Min Read

5 Search Engine Marketing Tips for Medical Practices

Digital Marketing, Medical Marketing, Fertility Marketing, ASRM2016, Conferences

3 Min Read

Going to #ASRM2016? Here Are 7 Amazing Things to Do in Salt Lake City

Digital Marketing, Medical Practice Marketing, SEO, SEM, Fertility Marketing

3 Min Read

Digital Marketing Best Practices for Fertility Clinics

Digital Marketing, Google, Patient Engagement, Google Adwords, Digital Advertising, SEM

3 Min Read

What Medical Marketers Need to Know About Google Ad Extensions

Digital Marketing, Physician Marketing, Medical Reviews, Patient Engagement, Content Marketing, Physician

2 Min Read

How to Turn Your Patients Into Brand Ambassadors for Your Medical Practice

Digital Marketing, Healthcare Marketing, Google Adwords, Medical Marketing, Physician, SEM, Hospital

3 Min Read

Google AdWords Targeting 101 for Medical Marketers

Digital Marketing, Google, Online Marketing, Physician, Website Optimization, Hospital

4 Min Read

Free Up Your Phone Lines By Optimizing Your Medical Practice's Digital Presence

Digital Marketing, Google, Google Adwords, Medical Marketing, Digital Advertising, SEM

3 Min Read

Even More Proof That Google Deserves Your Medical Marketing Dollars

Digital Marketing, Google, Medical Marketing, Physician, SEO, Hospital

3 Min Read

Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations

Digital Marketing, Medical Device Marketing, DTC Marketing for Medical Devices, DTP Marketing for Medical Devices

3 Min Read

In the Age of Consumer-Controlled Healthcare, Digital DTP Marketing Shines

PPC, Digital Marketing, Hospital Marketing, Digital Advertising, SEM, Hospital

3 Min Read

How Hospitals Can Target Active Patients Online to Improve Their Digital Marketing ROI

Digital Marketing, Physician Marketing, Social Media, HIPAA, Hospital

3 Min Read

Social Media and HIPAA Compliance: What Medical Professionals Should Know

Digital Marketing, Telemedicine, Medical Marketing, Physician, SEM, Hospital

4 Min Read

How Digital Technologies Are Transforming Rural Healthcare

Digital Marketing, Google, Patient Engagement, Telemedicine, Healthcare Industry, Big Data

3 Min Read

Looking Ahead: Digital Technologies That Will Transform the Medical Industry Forever

Digital Marketing, Google, Video Marketing, Mobile Marketing, Physician, Hospital

3 Min Read

Here's What Medical Marketers Can Learn from Google About Mobile Video Ads

Digital Marketing, Healthcare Marketing, Physician Marketing, Google, Social Media, Blogging, Physician, SEO, SEM

4 Min Read

5 Simple Ways Physicians Can Boost Their Online Presence

Digital Marketing, Healthcare Marketing, Patient Engagement, Patient Experience, Physician, Hospital

3 Min Read

Millennials and Healthcare: How the Game Has Changed

Digital Marketing, Hospital Marketing, Patient Engagement, Video Marketing, Facebook, Hospital

3 Min Read

Should Facebook Live Be Part of Your Hospital's Digital Marketing Strategy?

Digital Marketing, Medical Marketing, Bing, Yahoo, Perfomance Tracking, SEM

3 Min Read

How Medical Marketers Can Capitalize on Bing's New Visualization Improvements

Digital Marketing, Medical Device Marketing, Online Marketing, Medical Marketing, Mobile Marketing, Physician, Perfomance Tracking, Hospital

3 Min Read

Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers

Digital Marketing, Google, Medical PPC, Google Adwords, Physician, Hospital, Google Display Network

4 Min Read

How Google’s Latest Adwords Updates Will Impact Medical Marketers

Digital Marketing, Medical Device Marketing, Digital Medical Marketing, DTP Marketing for Medical Devices

3 Min Read

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

PPC, Digital Marketing, Healthcare Industry, Big Data, Data Analytics

3 Min Read

The Future of Medical Marketing Has Already Arrived

Digital Marketing, Video Marketing, Medical Marketing, Healthcare Branding, Physician, Hospital

4 Min Read

5 Health Networks with Great Video Content

PPC, Digital Marketing, Social Media, Mobile Marketing, Physician, SEM, Hospital

2 Min Read

Why Digital Marketing Could Be the Cure to the Healthcare Industry's Revenue Problems

Digital Marketing, Hospital Marketing, Online Marketing, Hospital

3 Min Read

Top Digital Marketing Stats Every Hospital Should Know About

Digital Marketing, SEM Strategies, Medical Marketing, Digital Advertising, Physician, Hospital

3 Min Read

Banner Ads May Not Be the Best Choice for Your Medical Marketing Dollars

Digital Marketing, Patient Communication, Mobile PPC, Mobile Marketing, Physician, SEM, Hospital

3 Min Read

The Growing Role of Mobile in the Patient Path to Treatment

PPC, Digital Marketing, Physician, SEM, Local Search, Hospital

3 Min Read

How to Take Advantage of the Medical Industry's Underinvestment in Local Search

Digital Marketing, Hospital Marketing, Patient Engagement, Video Marketing, Hospital

3 Min Read

Creative Ways Hospitals Can Use Video to Build a Sense of Community

Digital Marketing, Medical Marketing, Bing, Yahoo, SEO, SEM

3 Min Read

Why Medical Marketers Shouldn't Forget About Bing and Yahoo

Digital Marketing, Physician Marketing, Patient Communication, Patient Engagement, SEM

4 Min Read

A Primer to Personalization in Physician Marketing

Digital Marketing, Digital Medical Marketing, Google, Google Adwords, Google Analytics, Medical Marketing, Search, Mobile Marketing

4 Min Read

Google's Ad Platforms Are Getting a Facelift - Here's What Medical Marketers Need to Know

Digital Marketing, Healthcare Marketing, SEO, SEM

3 Min Read

Understanding the New Path to Treatment

Digital Marketing, Medical Device Marketing, DTP Marketing for Medical Devices, Lead Tracking

3 Min Read

Medical Device Marketers: Let Digital DTP Turn You into a Sales Hero

Digital Marketing, Website Design, Medical Marketing, Physician, Website Optimization

2 Min Read

For Medical Websites, User Experience Can Matter Even More than Patient Trust

Digital Marketing, Healthcare Marketing, Search Engine Optimization, Search Engine Marketing, SEO, SEM

4 Min Read

Digital Analytics 101 for Healthcare Marketers: Local Search Optimization

Digital Marketing, Healthcare Marketing, Patient Engagement

3 Min Read

Why Healthcare Marketers Shouldn't Only Be Targeting Millennial Patients Online

Digital Marketing, Healthcare Marketing, Social Media, Facebook

4 Min Read

Digital Analytics 101 for Healthcare Marketers: Facebook Ads

Digital Marketing, Medical Practice Marketing, Physician

3 Min Read

How Practice Managers Can Get Physician Buy-In for Digital Marketing

Digital Marketing, Healthcare Marketing, Physician Marketing, Medical PPC

5 Min Read

10 Reasons Your Healthcare Practice Should Invest in Digital Marketing

Digital Marketing, Medical Marketing, Healthcare Industry

5 Min Read

The Consumer-Driven, Digital Disruption in Healthcare

PPC, Digital Marketing, Google, Medical PPC, Medical Marketing, SEM

7 Min Read

Good Riddance to Google's Right Rail

Digital Marketing, Healthcare Marketing, Podcasts

3 Min Read

The 7 Best Podcasts for Medical Marketers

Digital Marketing, Physician Marketing, Medical Marketing, Website Optimization

4 Min Read

Is Your Medical Practice's Website Optimized for Conversions?

Digital Marketing, Physician Marketing, SEM Strategies, Medical Marketing, SEO

3 Min Read

Why Physicians Shouldn't Do SEO Themselves

Digital Marketing, Physician Marketing, Content Marketing, Blogging, Physician

4 Min Read

A Blog Post a Day Keeps Your Patients Engaged

PPC, Digital Marketing, SEM Strategies, Medical PPC, medical marketing SEO vs. PPC, Online Marketing, Medical Marketing Analytics

3 Min Read

Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search

PPC, Digital Marketing, Healthcare Marketing, Conversion Rate, Campaign Optimization

2 Min Read

How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics

Digital Marketing, Healthcare Marketing, Patient Experience, Patient Communitcation

2 Min Read

How to Fuse Relationship Marketing with Your Healthcare Digital Marketing Strategy

Digital Marketing, Healthcare Marketing, Social Media, Patient Engagement

3 Min Read

Capture Patient and Market Insights with Social Media Listening Programs

PPC, Digital Marketing, Healthcare Marketing, Google

2 Min Read

Saving Healthcare Digital Marketing Budget With Google's Location Extensions

Digital Marketing, Hospital Marketing, Content Marketing

2 Min Read

Four Hospital Marketing Trends to Expect in 2016

PPC, Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Hospital Marketing

3 Min Read

Spending Budget on Pay-Per-Click Advertising For Your Hospital? Make Sure You Understand All Your Results.

Digital Marketing, Healthcare Marketing, Mobile Healthcare

2 Min Read

Why Healthcare Marketers Need to Understand Mobile

Digital Marketing, Medical Practice Marketing, Conversion Rate

3 Min Read

10 Reasons Your Medical Practice May Not Be Converting New Patients

PPC, Digital Marketing, Healthcare Marketing

8 Min Read

Why PPC Should Be a Long-Term Process For Healthcare Companies

Digital Marketing, Healthcare Marketing, Social Media, Search

2 Min Read

5 Statistics Healthcare Marketers Should Know About Digital Marketing

Digital Marketing, Conversion Rate, Perfomance Tracking

1 Min Read

{Infographic}: 8 Steps for Converting Phone Calls into Consults at Your Medical Practice

Digital Marketing, Hospital Marketing, Website Design, Perfomance Tracking

2 Min Read

Five Conversion Tools for Your Hospital's Website

PPC, Digital Marketing, Healthcare Marketing, SEO

3 Min Read

8 Spooky Digital Pitfalls To Avoid That Should Scare Your Healthcare Marketing Team

Digital Marketing, Healthcare Marketing, Content Marketing

5 Min Read

5 Marketing Hacks to Generate Content Ideas for Your Healthcare Organization

Digital Marketing, Hospital Marketing, Social Media, Healthcare Social Media

7 Min Read

20 Hospitals Using Twitter to Attract, Engage and Retain Patients

Digital Marketing, Healthcare Marketing, keywords

3 Min Read

Keywords Matter – Exploring the Importance of Keyword Usage In Your Healthcare Digital Marketing

Digital Marketing, Website Design

2 Min Read

Website Designs that Drive Patients Away From Your Medical Practice

Digital Marketing, Content Marketing, Blogging, SEO

2 Min Read

Healthcare Content Marketing: An Industry at the Tipping Point

Digital Marketing, Medical Device Marketing

3 Min Read

4 Common Medical Device Digital Marketing Mistakes

Digital Marketing, Healthcare Marketing, Physician Marketing, Medical PPC, SEO

2 Min Read

Three Prongs of a Successful Digital Physician Marketing Strategy

Digital Marketing, Healthcare Marketing, Content Marketing

3 Min Read

5 Books Worth Reading for Healthcare Marketing Professionals

Digital Marketing, Healthcare Marketing, Perfomance Tracking

2 Min Read

Don't Be Fooled By Vanity Metrics With Your Healthcare Digital Marketing

Digital Marketing, Hospital Marketing, Website Design, healthcare video

3 Min Read

Attracting the Attention of the Future Patient: 4 Elements to Consider When Designing Your Hospital's Website

Digital Marketing, Healthcare Marketing, Hospital Marketing, Content Marketing

4 Min Read

8 Healthcare Content Marketing Faux Pas

Digital Marketing, Hospital Marketing, Content Marketing

3 Min Read

The Role of Content Marketing in Your Hospital Strategies

Digital Marketing, Healthcare Marketing, Hospital Marketing, Mobile Marketing

3 Min Read

Why Mobile Matters More Now Than Ever For Healthcare

Digital Marketing, Healthcare Marketing, Social Media, Patient Communication, Patient Engagement, Physician Communication

4 Min Read

Digitally Engaging the Elderly: Why & How You Should be Targeting this Patient Demographic

Digital Marketing, Healthcare Marketing, Search Engine Optimization, Website Design, Online Marketing, Mobile Marketing

4 Min Read

How to Prepare your Healthcare Website for Google's New Mobile-Friendly Algorithm Update

Digital Marketing, Healthcare Marketing, Google, Website Design, Mobile PPC, Mobile Marketing, Healthcare Digital Marketing

3 Min Read

What Healthcare Needs to Know About Google's Mobile-Friendly Algorithm Update

PPC, Digital Marketing, Search Engine Optimization, online health search behavior, Digital Advertising, Healthcare Digital Marketing

4 Min Read

Understanding the Patient Digital Search Process

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Patient Communication, Patient Engagement, Physician Communication, Content Marketing

3 Min Read

3 Tips for Improving Your Medical Practice Email Newsletter

Digital Marketing, Healthcare Marketing, SEM Strategies, Social Media, Patient Communication, Search Engine Marketing

6 Min Read

From Millennials to Seniors: How to Meet Diverse Digital Demands in Healthcare

Digital Marketing, Healthcare Marketing, Hospital Marketing, Customer Engagement, Patient Communication, Patient Engagement, Video Marketing, healthcare video, Medical Marketing, Patient Experience

3 Min Read

A Video is Worth a Thousand Words -- Using Videos for Hospital Marketing

Digital Marketing, Healthcare Marketing, Google, Social Media, Search Engine Marketing, Bing, Yahoo, Facebook

7 Min Read

Top Digital Platforms for Your Healthcare Marketing

PPC, Digital Marketing, Healthcare Marketing, SEM Strategies, Hospital Marketing, Social Media, Search Engine Optimization, Blogging, Online Marketing

4 Min Read

Digital Marketing Pitfalls in Healthcare and How to Avoid Them

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Patient Communication, Patient Engagement, Affordable Care Act

3 Min Read

The Affordable Care Act: Healthcare Marketing Friend or Foe?

PPC, Digital Marketing, Healthcare Marketing, Search Engine Marketing, Mobile Marketing

5 Min Read

3 Reasons Why Digital Matters in Healthcare Marketing

Digital Marketing, Healthcare Marketing, SEM Strategies, Social Media, Search Engine Marketing

3 Min Read

How Twitter Can Bolster Your Healthcare Search Marketing Game

Digital Marketing, Healthcare Marketing, Digital Medical Marketing, SEM Strategies, Google, Search Engine Optimization, Search Engine Marketing

4 Min Read

Google’s 2014 Algorithm Updates: Implications for Your 2015 Medical Marketing Strategy

Digital Marketing, Healthcare Marketing, Hospital Marketing, Patient Communication, Patient Engagement, Community Outreach

2 Min Read

How Your Hospital Marketing Programs can Improve Public Health

online medical marketing, internet marketing for doctors, Digital Marketing, Healthcare Marketing, Digital Medical Marketing, Reputation Management, Social Media, Review Management, Doctor Reviews, Google Adwords, Online Marketing, Internet Advertising, Medical Marketing

3 Min Read

Elements of a Good Digital Marketing Plan for Your Medical Practice

Digital Marketing, Medical Technology Marketing, Medical Device Marketing, SEM Strategies, Video Marketing, Content Marketing, Inbound Marketing

3 Min Read

Inbound Marketing for Medical Devices: Mistakes to Avoid

Digital Marketing, Healthcare Marketing, Hospital Marketing, Social Media, Patient Communication, Patient Engagement, Community Outreach

3 Min Read

Get that Hospital Trending: How to Make an Impact on Social Media

PPC, Digital Marketing, Healthcare Marketing, Digital Medical Marketing, SEM Strategies, Google, Google Adwords, Mobile PPC

3 Min Read

How to Convert Gen Xers With Your Healthcare Mobile PPC Strategy

Digital Marketing, Medical Practice Marketing, Physician Marketing, Digital Medical Marketing, SEM Strategies, Social Media, Physician Communication, Search Engine Marketing, Online Marketing

3 Min Read

Is There More to Instagram then Celebrity Selfies? How Healthcare Can Utilize the Social Media Channel

Digital Marketing, Healthcare Marketing, Digital Medical Marketing, Hospital Marketing, Telemedicine

2 Min Read

Telemedicine: Endless Possibilities for Hospital Marketers

Digital Marketing, Medical Practice Marketing, Social Media, Online Marketing

2 Min Read

Does Pinterest Make Sense for Medical Practices

Digital Marketing, Healthcare Marketing, Hospital Marketing, Patient Communication, Patient Engagement, Content Marketing, Medical Marketing

2 Min Read

Hospital Marketing and Ebola: Communication and Education Needed

Digital Marketing, Healthcare Marketing, Hospital Marketing, Social Media, Concierge Care, Content Marketing, Online Marketing

2 Min Read

Hospitals Going Concierge - Creative Marketing at It's Best

PPC, online medical marketing, Digital Marketing, Medical Practice Marketing, Physician Marketing, SEM Strategies, Social Media, Search Engine Optimization

2 Min Read

How to Help Patients Find Your Medical Practice Easily Online

Digital Marketing, Healthcare Marketing, Hospital Marketing, Medical PPC, Targeted Local Marketing, Online Marketing

3 Min Read

How to Align Your Hospital Marketing Plan With Your Business Objectives

Digital Marketing, SEM Strategies, Link Building, Search Engine Marketing, Online Marketing, Internet Advertising

4 Min Read

The Importance of Link Copy in Your Online Marketing Campaigns

PPC, Digital Marketing, MD Connect, News, Medical Technology Marketing, Medical Practice Marketing, medical marketing strategy

1 Min Read

MD Connect Rated Top PPC Agency in Medical by BestSEOs.com

Digital Marketing, MD Connect, News, Healthcare Marketing, Online Marketing Agency

1 Min Read

MD Connect Makes Inc 500/5000 for Second Straight Year

Digital Marketing, Hospital Marketing, Social Media, Patient Engagement, Video Marketing, Online Marketing

2 Min Read

Why Video Matters in Hospital Marketing?

PPC, Digital Marketing, Medical Device Marketing, Search Engine Optimization, Patient Engagement, Search Engine Marketing

3 Min Read

5 Online Statistics That Can Impact Medical Device Marketing

Digital Marketing, News, Digital Marketing for Medical Devices Summit, Medical Device Marketing, Speaking Sessions

2 Min Read

MD Connect President Speaks on DTC Solutions at 4th Digital Marketing for Medical Devices Conference

Digital Marketing, Medical Practice Marketing, Physician Marketing, Targeted Local Marketing

3 Min Read

Grow Your Medical Practice's Patient Volume by Marketing to New Movers

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Physician Marketing, Hospital Marketing, Social Media, Search Engine Optimization, Online Marketing

3 Min Read

How Physicians can Leverage Online Tools to Improve Marketing Strategies

Digital Marketing, Medical Technology Marketing, Medical Device Marketing, web marketing results, DTC Marketing for Medical Devices

3 Min Read

Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral” (IS IT RIGHT FOR YOU?: Part 2 of 4)

Digital Marketing, Medical Technology Marketing, Medical Device Marketing, Social Media, Online Marketing

3 Min Read

FDA Offers Guidance on Online Social Media Etiquette for Medical Device Manufacturers

online medical marketing, Digital Marketing, Medical Practice Marketing, Physician Marketing, Search Engine Optimization

2 Min Read

Incorporating Digital Into Your Physician Marketing Plans

PPC, Digital Marketing, medical marketing strategy, Medical Device Marketing, Search Engine Optimization, Patient Engagement

2 Min Read

5 Digital Strategies for Medical Device Marketing Campaigns

Digital Marketing, Hospital Marketing, Search Engine Optimization, Patient Engagement, Search Engine Marketing

2 Min Read

4 Key Components Your Hospital Marketing Plan Could be Missing

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Medical Marketer's Guide: Website Design

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Read our insights.

Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press