Medical Marketing Insights

Instagram Stories can be an effective strategy for connecting with patients. Here’s how medical marketers can make the most of this popular and accessible feature.

Major pharmacy chains are expanding into primary care. Here’s how small practices can stay relevant amid the changing healthcare landscape.

There’s nothing worse than paying for traffic that doesn’t turn into patients. Optimize your search ads and improve conversion rate with better landing pages for your medical practice.

Ad campaigns with broad keywords, generic copy, and incongruous landing pages are doomed to fail. Keep things focused and on-message to ensure success.

  Your bounce rate can be impacted by several factors, including mobile optimization and readability. Here’s how to revamp your website and increase patient engagement.

The rise of retail clinics, urgent care centers, and mega-mergers between insurers and big box stores spells trouble for medical practices who are unable to adapt to a changing marketplace.

Updates to Facebook’s algorithm create marketing challenges, but also new opportunities to strengthen personal relationships between patients and practices.

As emerging technology fundamentally transforms the healthcare landscape, medical practices need to prepare their marketing strategies for a disruptive year.

With negative keywords, savvy digital marketers can prevent their ad spend from reaching the wrong audience.

A number one search ranking doesn’t hold the value that it used to. Read about the five forces responsible for changing the game.