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Medical Marketing Insights

  • Should Your Medical Practice Be Using Instagram Stories?

    by Jonathan Catley 3 min read

    • Tweet

    Instagram Stories can be an effective strategy for connecting with patients. Here’s how medical marketers can make the most of this popular and accessible feature.

    Read Post
  • Walgreens and CVS Look to Become One-Stop Healthcare Shops

    by Jonathan Catley 3 min read

    • Tweet

    Major pharmacy chains are expanding into primary care. Here’s how small practices can stay relevant amid the changing healthcare landscape.

    Read Post
  • 6 Tips for a Medical Practice Landing Page that Converts

    by Jonathan Catley 7 min read

    • Tweet

    There’s nothing worse than paying for traffic that doesn’t turn into patients. Optimize your search ads and improve conversion rate with better landing pages for your medical practice. ...

    Read Post
  • 3 Common PPC Mistakes Medical Marketers Make – and How to Avoid Them

    by Jonathan Catley 3 min read

    • Tweet

    Ad campaigns with broad keywords, generic copy, and incongruous landing pages are doomed to fail. Keep things focused and on-message to ensure success.

    Read Post
  • Reduce Bounce Rate on Your Medical Practice’s Website with These Tips

    by Jonathan Catley 4 min read

    • Tweet

      Your bounce rate can be impacted by several factors, including mobile optimization and readability. Here’s how to revamp your website and increase patient engagement.

    Read Post
  • What Doctors Can Do in the Face of Healthcare Mega-Mergers

    by Jonathan Catley 4 min read

    • Tweet

    The rise of retail clinics, urgent care centers, and mega-mergers between insurers and big box stores spells trouble for medical practices who are unable to adapt to a changing marketplace.

    Read Post
  • How Facebook's Algorithm Update Will Impact Medical Marketers

    by Jonathan Catley 3 min read

    • Tweet

    Updates to Facebook’s algorithm create marketing challenges, but also new opportunities to strengthen personal relationships between patients and practices.

    Read Post
  • 5 Digital Marketing Requirements for Medical Practices in 2018

    by Jonathan Catley 4 min read

    • Tweet

    As emerging technology fundamentally transforms the healthcare landscape, medical practices need to prepare their marketing strategies for a disruptive year.

    Read Post
  • How Negative Keywords Help Boost Your Medical Practice’s Digital Advertising ROI

    by Jonathan Catley 4 min read

    • Tweet

    With negative keywords, savvy digital marketers can prevent their ad spend from reaching the wrong audience.

    Read Post
  • Should #1 Rankings Be Your Medical Practice's Main SEO Goal?

    by Jonathan Catley 4 min read

    • Tweet

    A number one search ranking doesn’t hold the value that it used to. Read about the five forces responsible for changing the game.

    Read Post
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  • DTP Marketing for Medical Devices (7)
  • HIPAA (7)
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  • physician marketing online (7)
  • Apple (6)
  • Bing (6)
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  • Medical Reviews (6)
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  • medical marketing SEO vs. PPC (5)
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  • MD Connect (4)
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  • Google Display Network (2)
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  • Healthcare Startups (2)
  • Inc 500/5000 (2)
  • Link Building (2)
  • Medical Press Releases (2)
  • Medical Records (2)
  • Positioning (2)
  • TV Advertising (2)
  • Virtual Reality (2)
  • YouTube (2)
  • diversity (2)
  • internet marketing for physicians (2)
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  • self-diagnosis (2)
  • ADA (1)
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  • BirdEye (1)
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