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Should Your Medical Practice Be Using Instagram Stories?
by Jonathan Catley 3 min read
Instagram Stories can be an effective strategy for connecting with patients. Here’s how medical marketers can make the most of this popular and accessible feature.
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Walgreens and CVS Look to Become One-Stop Healthcare Shops
by Jonathan Catley 3 min read
Major pharmacy chains are expanding into primary care. Here’s how small practices can stay relevant amid the changing healthcare landscape.
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6 Tips for a Medical Practice Landing Page that Converts
by Jonathan Catley 7 min read
There’s nothing worse than paying for traffic that doesn’t turn into patients. Optimize your search ads and improve conversion rate with better landing pages for your medical practice. ...
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3 Common PPC Mistakes Medical Marketers Make – and How to Avoid Them
by Jonathan Catley 3 min read
Ad campaigns with broad keywords, generic copy, and incongruous landing pages are doomed to fail. Keep things focused and on-message to ensure success.
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Reduce Bounce Rate on Your Medical Practice’s Website with These Tips
by Jonathan Catley 4 min read
Your bounce rate can be impacted by several factors, including mobile optimization and readability. Here’s how to revamp your website and increase patient engagement.
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What Doctors Can Do in the Face of Healthcare Mega-Mergers
by Jonathan Catley 4 min read
The rise of retail clinics, urgent care centers, and mega-mergers between insurers and big box stores spells trouble for medical practices who are unable to adapt to a changing marketplace.
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How Facebook's Algorithm Update Will Impact Medical Marketers
by Jonathan Catley 3 min read
Updates to Facebook’s algorithm create marketing challenges, but also new opportunities to strengthen personal relationships between patients and practices.
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5 Digital Marketing Requirements for Medical Practices in 2018
by Jonathan Catley 4 min read
As emerging technology fundamentally transforms the healthcare landscape, medical practices need to prepare their marketing strategies for a disruptive year.
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How Negative Keywords Help Boost Your Medical Practice’s Digital Advertising ROI
by Jonathan Catley 4 min read
With negative keywords, savvy digital marketers can prevent their ad spend from reaching the wrong audience.
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Should #1 Rankings Be Your Medical Practice's Main SEO Goal?
by Jonathan Catley 4 min read
A number one search ranking doesn’t hold the value that it used to. Read about the five forces responsible for changing the game.
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