Medical Marketing Insights

Johnson & Johnson is teaming up with Apple for an important telemedicine initiative. How will their innovative approach impact the future of clinical trials?

Clinical trials have yet to fully embrace content marketing, but a well-executed strategy can make all the difference in patient recruitment.

Clinical trials still struggle to hit enrollment numbers. Mobile ads could be the answer.

A patient-centric approach to clinical trials doesn’t just improve participation — but may also lead to more valuable medical insights.

In a pinch, PPC can help rescue clinical trial recruitment efforts. But taking a more proactive approach may enable a campaign to reach its full potential.

As it turns out, placebos in clinical trials are much less common than people think. So how can CROs and sponsors reassure patients that they will receive treatment?

African-American patients remain severely underrepresented in clinical trials, a disparity that can ultimately result in poorer outcomes for black patients and inaccurate information about drug efficacy.

Turn leads into enrolled clinical trial participants with digital tools that keep patients engaged every step of the way.

Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, audience, goals, copy, and budget up front for the best chance of success.

A recent study reveals that sharing clinical trial results with patients can help boost trial participation and engagement.