Medical Marketing Insights

Clinical trials still struggle to hit enrollment numbers. Mobile ads could be the answer.

In a pinch, PPC can help rescue clinical trial recruitment efforts. But taking a more proactive approach may enable a campaign to reach its full potential.

African-American patients remain severely underrepresented in clinical trials, a disparity that can ultimately result in poorer outcomes for black patients and inaccurate information about drug efficacy.

Digital innovation has the potential to change the way patients search for and receive care. This infographic reveals how tools like ridesharing services and wearable devices may impact the patient journey.

Medical device marketers are being forced to change their strategies in accordance with shifting consumer preferences — here’s why this may be a blessing in disguise.

For medical device marketing companies looking to remain competitive next year and beyond, digital direct-to-patient strategies should be a top focus.

As patients continue to take more control of their healthcare, local, personalized medical device marketing strategies are becoming increasingly impactful.

When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests that this may not actually be the most impactful driver of success.

In the past, medical device marketers have had a difficult time conveying the measurable return on their efforts. But now, thanks to digital direct-to-patient (DTP) strategies and improved lead tracking technologies, they’re starting to get a taste of the glory ...

A friendly reminder that, with the recent HHS Office of Civil Rights announcement, covered entities may soon be facing some unwelcome audits. Now’s the time to review compliance.