Medical Marketing Insights

Turn leads into enrolled clinical trial participants with digital tools that keep patients engaged every step of the way.

Paid search ads are one of the most powerful ways to recruit patients to your clinical trial. Define your keywords, audience, goals, copy, and budget up front for the best chance of success.

A recent study reveals that sharing clinical trial results with patients can help boost trial participation and engagement.

Patients, physicians, and researchers all have something to gain from digital health. Here’s how CROs and sponsors can overcome key obstacles to integrate connected technology into clinical trials.

2019 is the year of the patient. Here’s how CROs and sponsors can tap into patient-centric models to improve trial recruitment and retention.

Learn what makes some clinical trial search ads a flop and others a success.

A comprehensive digital marketing plan can be a struggling clinical trial’s lifeline.

So-called “professional patients” threaten the integrity of clinical trials, but can they be stopped?

Medical marijuana trials are stalled in the US, but here’s how sponsors and CROs can be ready when those trials are finally possible.

Direct-to-patient clinical trials may offer a solution for patient enrollment and retention woes.