Medical Marketing Insights

Medical marijuana trials are stalled in the US, but here’s how sponsors and CROs can be ready when those trials are finally possible.

Direct-to-patient clinical trials may offer a solution for patient enrollment and retention woes.

African-Americans are underrepresented in many clinical trials. Here are three steps CROs and sponsors can take to improve recruitment of minority patients.

Many clinical trials fail to convert patients using Facebook Ads. From ad design to audience targeting, here’s how to drive higher patient recruitment rates in five simple steps. ...

The FDA’s new healthcare app takes a patient-centric approach to collecting data for clinical trials.

Meeting recruitment goals is incredibly challenging for any clinical trial, but it’s even more so when fewer than 200,000 people nationwide are potential candidates, as is often the case for rare ...

Google’s new click-to-message ad feature will offer a new means for clinical trials to connect with potential patients.

A new study reveals that patients want to participate in clinical trials, but few discuss clinical research with their doctors. Fortunately, digital channels offer sponsors and CROs a direct line to ...

Design effective, eye-catching Facebook ads to reach your clinical trial recruitment goals.

Understanding your audience’s motives leads to better marketing. Here are some of the common reasons people choose to join clinical trials, and how CROs and sponsors can use patients’ motivations to ...