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Medical Marketing Insights

  • The Case for Mobile Clinical Trial Ads

    by Dan Stempel 3 min read

    • Tweet

    Clinical trials still struggle to hit enrollment numbers. Mobile ads could be the answer.

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  • Why PPC Shouldn't Be Your Digital Trial Lifeboat

    by Dan Stempel 3 min read

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    In a pinch, PPC can help rescue clinical trial recruitment efforts. But taking a more proactive approach may enable a campaign to reach its full potential.

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  • This Black History Month, A Reminder that African-American Clinical Trial Enrollment is Still Lacking

    by Dan Stempel 5 min read

    • Tweet

    African-American patients remain severely underrepresented in clinical trials, a disparity that can ultimately result in poorer outcomes for black patients and inaccurate information about drug efficacy.

    Read Post
  • The Digital Health Patient Journey [INFOGRAPHIC]

    by Dan Stempel 1 min read

    • Tweet

    Digital innovation has the potential to change the way patients search for and receive care. This infographic reveals how tools like ridesharing services and wearable devices may impact the patient ...

    Read Post
  • How Have Medical Device Marketing Strategies Changed in the Digital Age?

    by Dan Stempel 4 min read

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    Medical device marketers are being forced to change their strategies in accordance with shifting consumer preferences — here’s why this may be a blessing in disguise.

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  • Looking Ahead: Medical Device Marketing Strategies for 2017

    by Dan Stempel 4 min read

    • Tweet

    For medical device marketing companies looking to remain competitive next year and beyond, digital direct-to-patient strategies should be a top focus.

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  • In the Age of Consumer-Controlled Healthcare, Digital DTP Marketing Shines

    by Dan Stempel 4 min read

    • Tweet

    As patients continue to take more control of their healthcare, local, personalized medical device marketing strategies are becoming increasingly impactful.

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  • When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

    by Dan Stempel 4 min read

    • Tweet

    When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests that this may not actually be the most impactful driver of ...

    Read Post
  • Medical Device Marketers: Let Digital DTP Turn You into a Sales Hero

    by Dan Stempel 3 min read

    • Tweet

    In the past, medical device marketers have had a difficult time conveying the measurable return on their efforts. But now, thanks to digital direct-to-patient (DTP) strategies and improved lead tracking technologies, they’re ...

    Read Post
  • OCR Just Finalized its Audit Protocols – Are You Feeling Confident About Your HIPAA Compliance?

    by Dan Stempel 5 min read

    • Tweet

    A friendly reminder that, with the recent HHS Office of Civil Rights announcement, covered entities may soon be facing some unwelcome audits. Now’s the time to review compliance.

    Read Post
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  • ADA (1)
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