-
How Digital Tools Can Improve Medication Adherence in Clinical Trials
by Bruce Gould 4 min read
Compliance with clinical trial study medication is a common concern. Here’s how sponsors and CROs can use digital technology to help patients stay on track.
-
5 Strategies for Healthcare Marketers to Build a Twitter Following
by Bruce Gould 4 min read
With the growth of digital health, it’s becoming more and more common for people to research medical questions and share their healthcare experiences online. On Twitter, medical marketers can tap into these conversations, direct patients to relevant ...
-
Lyft and Uber Address Transportation Challenges for Clinical Trial Patients
by Bruce Gould 3 min read
Healthcare companies are partnering with Lyft and Uber in order to make transportation easier for clinical trial patients and study coordinators.
-
Using Virtual Reality to Improve Patient Compliance in Clinical Trials
by Bruce Gould 4 min read
A recent study showed that virtual reality can improve medication adherence among HIV patients. Here’s what sponsors and CROs need to know about the potential of VR.
Posts by Topic
- Digital Marketing (204)
- Healthcare Marketing (114)
- Social Media (112)
- Medical Marketing (98)
- Medical Practice Marketing (88)
- Patient Engagement (84)
- Physician (84)
- Google (78)
- Hospital Marketing (75)
- SEO (68)
- Physician Marketing (65)
- Hospital (60)
- Online Marketing (55)
- Industry Trends (54)
- PPC (52)
- Medical Device Marketing (46)
- Search Engine Marketing (44)
- Google Adwords (38)
- Content Marketing (37)
- medical marketing strategy (37)
- online medical marketing (36)
- Mobile Marketing (35)
- Digital Advertising (34)
- Healthcare Industry (34)
- Patient Centricity (34)
- Patient Communication (34)
- Digital Healthcare (33)
- Facebook (33)
- Search Engine Optimization (30)
- SEM (28)
- Website Optimization (27)
- Digital Medical Marketing (26)
- Medical Technology Trends (26)
- Medical Technology (25)
- mHealth (24)
- Medical PPC (22)
- Mobile Healthcare (22)
- Patient Experience (22)
- Telemedicine (22)
- Website Design (22)
- Blogging (19)
- Search (19)
- Local Search (18)
- Medical Industry (18)
- News (18)
- Review Management (18)
- Video Marketing (18)
- Conversion Rate (17)
- Healthcare Digital Marketing (17)
- Hospitals (17)
- SEM Strategies (17)
- Voice Search (17)
- Wearable Technology (16)
- Artificial Intelligence (14)
- Data Analytics (14)
- Internet Advertising (14)
- keywords (14)
- Amazon (13)
- Doctor Reviews (13)
- Facebook Advertising (13)
- Healthcare Marketing ROI (13)
- Local SEO (13)
- Physician Communication (13)
- Reputation Management (13)
- Healthcare Social Media (12)
- Perfomance Tracking (12)
- Healthcare Branding (11)
- internet marketing for doctors (11)
- Customer Engagement (10)
- Medical Technology Marketing (10)
- SEO Value (10)
- Medical Practice Management (9)
- Lead Conversion (8)
- Local Directory Listings (8)
- Mobile SEO (8)
- Regulatory Compliance (8)
- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
- Inbound Marketing (4)
- MD Connect (4)
- Mayo Clinic (4)
- Medical Marketing Analytics (4)
- Mobile PPC (4)
- Phone Marketing (4)
- millennials (4)
- web marketing results (4)
- Affordable Care Act (3)
- Online Marketing Agency (3)
- Patient Communitcation (3)
- Web Analytics (3)
- Yahoo (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
- medical marketing research (2)
- patient education (2)
- self-diagnosis (2)
- ADA (1)
- ASRM2016 (1)
- BirdEye (1)
- Cleveland Clinic (1)
- Conferences (1)
- Digital Marketing for Medical Devices Summit (1)
- Digital Patient Recruitment (1)
- Google symptom search (1)
- Healthcare Legislation (1)
- Lead Tracking (1)
- Patient Enrollment (1)
- Podcasts (1)
- Referring Physicians (1)
- SHSMD 2016 (1)
- Schema Markup (1)
- Social Media Analytics (1)
- Speaking Sessions (1)
- White Paper (1)
- branded SEO (1)
- how to improve web marketing results (1)
Popular Posts
Topics
- Digital Marketing (204)
- Healthcare Marketing (114)
- Social Media (112)
- Medical Marketing (98)
- Medical Practice Marketing (88)
- Patient Engagement (84)
- Physician (84)
- Google (78)
- Hospital Marketing (75)
- SEO (68)
- Physician Marketing (65)
- Hospital (60)
- Online Marketing (55)
- Industry Trends (54)
- PPC (52)
- Medical Device Marketing (46)
- Search Engine Marketing (44)
- Google Adwords (38)
- Content Marketing (37)
- medical marketing strategy (37)
- online medical marketing (36)
- Mobile Marketing (35)
- Digital Advertising (34)
- Healthcare Industry (34)
- Patient Centricity (34)
- Patient Communication (34)
- Digital Healthcare (33)
- Facebook (33)
- Search Engine Optimization (30)
- SEM (28)
- Website Optimization (27)
- Digital Medical Marketing (26)
- Medical Technology Trends (26)
- Medical Technology (25)
- mHealth (24)
- Medical PPC (22)
- Mobile Healthcare (22)
- Patient Experience (22)
- Telemedicine (22)
- Website Design (22)
- Blogging (19)
- Search (19)
- Local Search (18)
- Medical Industry (18)
- News (18)
- Review Management (18)
- Video Marketing (18)
- Conversion Rate (17)
- Healthcare Digital Marketing (17)
- Hospitals (17)
- SEM Strategies (17)
- Voice Search (17)
- Wearable Technology (16)
- Artificial Intelligence (14)
- Data Analytics (14)
- Internet Advertising (14)
- keywords (14)
- Amazon (13)
- Doctor Reviews (13)
- Facebook Advertising (13)
- Healthcare Marketing ROI (13)
- Local SEO (13)
- Physician Communication (13)
- Reputation Management (13)
- Healthcare Social Media (12)
- Perfomance Tracking (12)
- Healthcare Branding (11)
- internet marketing for doctors (11)
- Customer Engagement (10)
- Medical Technology Marketing (10)
- SEO Value (10)
- Medical Practice Management (9)
- Lead Conversion (8)
- Local Directory Listings (8)
- Mobile SEO (8)
- Regulatory Compliance (8)
- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
- Inbound Marketing (4)
- MD Connect (4)
- Mayo Clinic (4)
- Medical Marketing Analytics (4)
- Mobile PPC (4)
- Phone Marketing (4)
- millennials (4)
- web marketing results (4)
- Affordable Care Act (3)
- Online Marketing Agency (3)
- Patient Communitcation (3)
- Web Analytics (3)
- Yahoo (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
- medical marketing research (2)
- patient education (2)
- self-diagnosis (2)
- ADA (1)
- ASRM2016 (1)
- BirdEye (1)
- Cleveland Clinic (1)
- Conferences (1)
- Digital Marketing for Medical Devices Summit (1)
- Digital Patient Recruitment (1)
- Google symptom search (1)
- Healthcare Legislation (1)
- Lead Tracking (1)
- Patient Enrollment (1)
- Podcasts (1)
- Referring Physicians (1)
- SHSMD 2016 (1)
- Schema Markup (1)
- Social Media Analytics (1)
- Speaking Sessions (1)
- White Paper (1)
- branded SEO (1)
- how to improve web marketing results (1)