Medical Marketing Insights

Since October is Breast Cancer Awareness Month, we’re examining how personalized medicine can improve treatment experiences and outcomes for breast cancer patients.

In an official guidance released in August, the FDA recommended avoiding the use of placebos in clinical trials for life-threatening diseases.

As more older adults embrace the Internet, sponsors and CROs should consider using digital marketing to recruit Alzheimer’s patients for clinical trials.

From wearables to pain medications that present a minimal risk of addiction, here’s how medical researchers are working to combat the opioid epidemic.

Podcast advertising represents an opportunity for clinical trials to connect with a dedicated and engaged listener base.

Digital technologies can improve patients’ attendance of clinical trial appointments, or even reduce the need for regular appointments altogether.

Compliance with clinical trial study medication is a common concern. Here’s how sponsors and CROs can use digital technology to help patients stay on track.

August is Psoriasis Awareness Month. Here’s how sponsors and CROs can use this as an opportunity to recruit patients for relevant clinical trials.

Medical cannabis is getting a great deal of press as a treatment for a variety of medical conditions, but what kind of evidence have we seen for these claims?

The most effective clinical trials combine virtual elements with onsite visits, giving patients the power to customize their own experiences.