Medical Marketing Insights

Data analytics can help make clinical trials more efficient, cost-effective, and patient-centric.

Mobile apps may provide some benefits to patients looking for clinical trials, but digital marketing remains the gold standard of patient recruitment.

Alphabet’s Verily is partnering with major pharma companies, marking an industry-wide shift toward patient-centric trial design and strategic digital patient recruitment.

A recent initiative undertaken by pharmaceutical company Eli Lilly shows the importance of saying, “Thank You,” to clinical trial patients.

Many clinical trials struggle with recruitment and publishing delays, but digital marketing initiatives can help sponsors and CROs meet important deadlines.

Recruiting patients in rural areas can help clinical trials meet enrollment benchmarks while simultaneously providing potentially life-saving treatment to underserved populations.

In a recent survey, Huntington’s Disease patients reported they are more likely to participate in patient-centric clinical trials. Here’s how sponsors and CROs can build more convenient and adaptive studies.

Myths about the dangers and disadvantages of clinical trials may be limiting patient participation. Here’s how sponsors and CROs can reach patients with the truth.

Digital clinical trials are dramatically boosting patient enrollment — now it’s time for sponsors and CROs to focus on retention.

In a recent study, 73% of people who had not participated in a clinical trial reported they would be open to doing so. Now it’s up to sponsors and CROs to engage this untapped audience.