Medical Marketing Insights

Compliance with clinical trial study medication is a common concern. Here’s how sponsors and CROs can use digital technology to help patients stay on track.

With the growth of digital health, it’s becoming more and more common for people to research medical questions and share their healthcare experiences online. On Twitter, medical marketers can tap into these conversations, direct patients to relevant ...

Healthcare companies are partnering with Lyft and Uber in order to make transportation easier for clinical trial patients and study coordinators.

A recent study showed that virtual reality can improve medication adherence among HIV patients. Here’s what sponsors and CROs need to know about the potential of VR.