Medical Marketing Insights

Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. After all,

It’s bad enough that healthcare professionals have to learn medical and pharmaceutical terminology, deal with insurance system overhauls, and cost-efficiently manage a practice. Now they are also expected to become adept at implementing online ...

What does it mean to humanize your brand? It is a catchphrase that you often hear in the marketing community, and one that is especially prevalent in healthcare. Patients are no longer just the people doctors treat. The modern patient pool is full of ...

Internet marketing can help your medical practice grow, help to sell your auxiliary products and services and put important health information in the hands of patients between appointments. However, Internet marketing is not without its pitfalls. Be ...

Medical content marketing can sometimes require walking a fine line. You want to give your prospects engaging, relatable content, but, you also need to make sure that patient privacy is always respected. By following a few rules and choosing low-risk ...

If you are having problems getting leads for your medical device, is it possible you have lost your focus? Marketing campaigns that are too broad will negatively impact conversions. For instance, if you are producing a surgical tool specific to ...

Social media is like a garden: It needs constant tending to grow and if it is neglected, it dies. Adding a social media element to your marketing campaign can be exciting, confusing, fun, and frustrating all at the same time. Regardless of what ...

Increasingly, consumers are turning towards the Internet for health care information. 

Can one bad apple ruin it for the bunch? Yes, if you’re talking about online reviews. Doctors train for many years and work very hard to maintain robust practices, so it is only natural that they are very protective about their reputations. ...

Medical practices have to approach marketing differently than other businesses. It is easy to sell a good cup of coffee. You are working with a descriptive product that promotes itself if presented well. Small practices don’t have it quite that ...