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Elements of a Good Digital Marketing Plan for Your Medical Practice
by Jonathan Catley 4 min read
Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. After all,
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PPC Marketing for Healthcare Professionals
by Jonathan Catley 6 min read
Digital marketing can be very effective for healthcare practices. Search marketing techniques, like pay-per-click (PPC) advertising, can get the word out about your products and services to people who wouldn't otherwise know about your practice ...
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Getting Your Practice Marketing Started with a Physician Blog
by Jonathan Catley 4 min read
Physician marketers know that a great way to add value to a website is by maintaining a blog. Blogs are a great source of information for patients and can be a successful strategy for attracting website traffic, keeping patients engaged, and creating ...
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Leveraging Video for Optimal Healthcare Marketing
by Jonathan Catley 7 min read
Written content has traditionally been king of the Internet. While video is another form of content, it's just not "another" type of content per say. Here are a couple of reasons why:
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5 Ways to Market Yourself as a Medical Expert
by Jonathan Catley 6 min read
Because medicine is a service-oriented profession, medical practitioners must embrace marketing today, including online marketing, in addition to practicing medicine. Lack of credibility is one of the biggest roadblocks ...
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Is Online Paid Advertising Right For Your Medical Practice?
by Jonathan Catley 6 min read
Medical practices have a lot of options when it comes to marketing their practice, but how do you know which channel is the best fit? Print, radio and TV have been the traditional media channels of choice for years, but now online advertising may be ...
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Starting a New Medical Practice? Don’t Forget the Marketing!
by Jonathan Catley 4 min read
It happens almost every day; a new (or experienced) physician looks to open their own private practice. The expenses can be overwhelming when you think of the equipment, staff, operations, office space, etc…. And we’re not talking about just buying ...
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Surgery Videos as an Online Medical Marketing Technique
by Jonathan Catley 4 min read
Medical marketing services have been undergoing some major changes lately. As social media claims an increasingly larger percentage of marketing spend, healthcare providers are seeking ways to expand their presence in this important new sector. ...
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5 Rules Every Vein Practice Should Know About Online Medical Marketing
by Dan Stempel 4 min read
Vein practices across the country have become increasingly aware of the power of online marketing as a means to help grow their patient volumes. Recent market research studies conducted with hundreds of vein treatment clinics (members of the American ...
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- Apple (6)
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- online health search behavior (5)
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- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
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- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
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- diversity (2)
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