Medical Marketing Insights

Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. After all,

Digital marketing can be very effective for healthcare practices. Search marketing techniques, like pay-per-click (PPC) advertising, can get the word out about your products and services to people who wouldn't otherwise know about your practice ...

Blogging is a great way ...

Physician marketers know that a great way to add value to a website is by maintaining a blog. Blogs are a great source of information for patients and can be a successful strategy for attracting website traffic, keeping patients engaged, and creating ...

Written content has traditionally been king of the Internet. While video is another form of content, it's just not "another" type of content per say. Here are a couple of reasons why:

Because medicine is a service-oriented profession, medical practitioners must embrace marketing today, including online marketing, in addition to practicing medicine. Lack of credibility is one of the biggest roadblocks ...

Medical practices have a lot of options when it comes to marketing their practice, but how do you know which channel is the best fit? Print, radio and TV have been the traditional media channels of choice for years, but now online advertising may be ...

It happens almost every day; a new (or experienced) physician looks to open their own private practice. The expenses can be overwhelming when you think of the equipment, staff, operations, office space, etc…. And we’re not talking about just buying ...

Medical marketing services have been undergoing some major changes lately. As social media claims an increasingly larger percentage of marketing spend, healthcare providers are seeking ways to expand their presence in this important new sector. ...

Vein practices across the country have become increasingly aware of the power of online marketing as a means to help grow their patient volumes. Recent market research studies conducted with hundreds of vein treatment clinics (members of the American ...