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Branded Search vs. Direct Search for Medical Device Companies
by Jonathan Catley 5 min read
What’s the difference between branded and direct search? Here’s what medical device companies need to know to attract digitally-savvy consumers.
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How Have Medical Device Marketing Strategies Changed in the Digital Age?
by Dan Stempel 5 min read
Medical device marketers are being forced to change their strategies in accordance with shifting consumer preferences — here’s why this may be a blessing in disguise.
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In the Age of Consumer-Controlled Healthcare, Digital DTP Marketing Shines
by Dan Stempel 4 min read
As patients continue to take more control of their healthcare, local, personalized medical device marketing strategies are becoming increasingly impactful.
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Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (The RESULTS: Part 4 of4)
by Dan Stempel 7 min read
Last in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients. In the initial blogs, we introduced the
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Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (The STRATEGY: Part 3 of 4)
by Dan Stempel 6 min read
Third in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients. In the initial blogs, I introduced the
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Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral” (IS IT RIGHT FOR YOU?: Part 2 of 4)
by Dan Stempel 5 min read
Second in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients. In the first blog, I introduced the
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Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Introduction: Part 1 of 4)
by Dan Stempel 4 min read
First in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients. Many medical device companies with innovative ...
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