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Medical Marketing Insights

  • Branded Search vs. Direct Search for Medical Device Companies

    by Jonathan Catley 5 min read

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    What’s the difference between branded and direct search? Here’s what medical device companies need to know to attract digitally-savvy consumers.

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  • How Have Medical Device Marketing Strategies Changed in the Digital Age?

    by Dan Stempel 5 min read

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    Medical device marketers are being forced to change their strategies in accordance with shifting consumer preferences — here’s why this may be a blessing in disguise.

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  • In the Age of Consumer-Controlled Healthcare, Digital DTP Marketing Shines

    by Dan Stempel 4 min read

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    As patients continue to take more control of their healthcare, local, personalized medical device marketing strategies are becoming increasingly impactful.

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  • Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (The RESULTS: Part 4 of4)

    by Dan Stempel 7 min read

    • Tweet

    Last in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients. In the initial blogs, we introduced the

    Read Post
  • Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (The STRATEGY: Part 3 of 4)

    by Dan Stempel 6 min read

    • Tweet

    Third in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients. In the initial blogs, I introduced the

    Read Post
  • Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral” (IS IT RIGHT FOR YOU?: Part 2 of 4)

    by Dan Stempel 5 min read

    • Tweet

    Second in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients. In the first blog, I introduced the

    Read Post
  • Medical Device DTC Marketing: Digital Co-Marketing and the Power of the Referral (Introduction: Part 1 of 4)

    by Dan Stempel 4 min read

    • Tweet

    First in a four part series describing a unique digital marketing strategy for medical device companies that has been proven to drive ROI for both device companies and their clients. Many medical device companies with innovative ...

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