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Medical Marketing Insights

  • Optimizing Your Digital Healthcare Marketing Strategy for an Omni-Channel World

    by Michael Nicolosi 8 min read

    • Tweet

    In an increasingly digital healthcare environment, an accurate picture of the patient journey is the key to optimizing your medical marketing strategy.

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  • Drive More Revenue for Your Medical Practice By Optimizing the Patient Journey

    by Michael Nicolosi 8 min read

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    The patient experience and your medical practice's revenue stream are intrinsically linked — here's how to improve both.

    Read Post
  • How to Take Advantage of the Medical Industry's Underinvestment in Local Search

    by Michael Nicolosi 5 min read

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    Local search is still a relatively untapped source of new patients — here’s how medical marketers take advantage of this fact.

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  • A Primer to Personalization in Physician Marketing

    by Michael Nicolosi 6 min read

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    To set themselves apart from the pack, medical marketers must aim to provide the highly relevant and personalized online experience that modern patients now expect.

    Read Post
  • Google's Ad Platforms Are Getting a Facelift - Here's What Medical Marketers Need to Know

    by Michael Nicolosi 6 min read

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    Google announced their latest round of AdWords updates at the recent Google Performance Summit. The biggest takeaway? Mobile is stepping squarely into the spotlight.

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  • Location Marketing Tactics to Boost Your Healthcare's Web Presence

    by Michael Nicolosi 5 min read

    • Tweet

    Location is everything — and the rise of the internet hasn’t changed that. Here are some effective techniques to land your medical practice or hospital on the main digital thoroughfare.

    Read Post
  • 3 Surprising Apps that Doctors Can Use to Increase their Online Presence

    by Michael Nicolosi 4 min read

    • Tweet

    Looking to extend your practice’s reach to new digital arenas? These three apps may not be considered traditional medical marketing tools, but they can help you bolster your online brand.

    Read Post
  • For Medical Websites, User Experience Can Matter Even More than Patient Trust

    by Michael Nicolosi 4 min read

    • Tweet

    New research suggests that easy navigation and accessibility are more important to patients than reputability.

    Read Post
  • Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars

    by Michael Nicolosi 5 min read

    • Tweet

    In order to get the highest return on their marketing spend, physicians need to adapt their advertising strategies to meet patients where they are — and that’s online.

    Read Post
  • 10 Conversion Boosters for Physician Websites

    by Michael Nicolosi 6 min read

    • Tweet

    For physicians, even the most effective digital ad campaign won’t do much good if it’s funnelling patients to a sub par website.

    Read Post
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  • Regulatory Compliance (8)
  • Big Data (7)
  • DTC Marketing for Medical Devices (7)
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  • HIPAA (7)
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  • Apple (6)
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  • Medical Reviews (6)
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  • Google Display Network (2)
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  • Link Building (2)
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  • Positioning (2)
  • TV Advertising (2)
  • Virtual Reality (2)
  • YouTube (2)
  • diversity (2)
  • internet marketing for physicians (2)
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  • self-diagnosis (2)
  • ADA (1)
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