Medical Marketing Insights

In an increasingly digital healthcare environment, an accurate picture of the patient journey is the key to optimizing your medical marketing strategy.

The patient experience and your medical practice's revenue stream are intrinsically linked — here's how to improve both.

Local search is still a relatively untapped source of new patients — here’s how medical marketers take advantage of this fact.

To set themselves apart from the pack, medical marketers must aim to provide the highly relevant and personalized online experience that modern patients now expect.

Google announced their latest round of AdWords updates at the recent Google Performance Summit. The biggest takeaway? Mobile is stepping squarely into the spotlight.

Location is everything — and the rise of the internet hasn’t changed that. Here are some effective techniques to land your medical practice or hospital on the main digital thoroughfare.

Looking to extend your practice’s reach to new digital arenas? These three apps may not be considered traditional medical marketing tools, but they can help you bolster your online brand.

New research suggests that easy navigation and accessibility are more important to patients than reputability.

In order to get the highest return on their marketing spend, physicians need to adapt their advertising strategies to meet patients where they are — and that’s online.

For physicians, even the most effective digital ad campaign won’t do much good if it’s funnelling patients to a sub par website.