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Optimizing Your Digital Healthcare Marketing Strategy for an Omni-Channel World
by Michael Nicolosi 8 min read
In an increasingly digital healthcare environment, an accurate picture of the patient journey is the key to optimizing your medical marketing strategy.
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Drive More Revenue for Your Medical Practice By Optimizing the Patient Journey
by Michael Nicolosi 8 min read
The patient experience and your medical practice's revenue stream are intrinsically linked — here's how to improve both.
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How to Take Advantage of the Medical Industry's Underinvestment in Local Search
by Michael Nicolosi 5 min read
Local search is still a relatively untapped source of new patients — here’s how medical marketers take advantage of this fact.
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A Primer to Personalization in Physician Marketing
by Michael Nicolosi 6 min read
To set themselves apart from the pack, medical marketers must aim to provide the highly relevant and personalized online experience that modern patients now expect.
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Google's Ad Platforms Are Getting a Facelift - Here's What Medical Marketers Need to Know
by Michael Nicolosi 6 min read
Google announced their latest round of AdWords updates at the recent Google Performance Summit. The biggest takeaway? Mobile is stepping squarely into the spotlight.
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Location Marketing Tactics to Boost Your Healthcare's Web Presence
by Michael Nicolosi 5 min read
Location is everything — and the rise of the internet hasn’t changed that. Here are some effective techniques to land your medical practice or hospital on the main digital thoroughfare.
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3 Surprising Apps that Doctors Can Use to Increase their Online Presence
by Michael Nicolosi 4 min read
Looking to extend your practice’s reach to new digital arenas? These three apps may not be considered traditional medical marketing tools, but they can help you bolster your online brand.
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For Medical Websites, User Experience Can Matter Even More than Patient Trust
by Michael Nicolosi 4 min read
New research suggests that easy navigation and accessibility are more important to patients than reputability.
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Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars
by Michael Nicolosi 5 min read
In order to get the highest return on their marketing spend, physicians need to adapt their advertising strategies to meet patients where they are — and that’s online.
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10 Conversion Boosters for Physician Websites
by Michael Nicolosi 6 min read
For physicians, even the most effective digital ad campaign won’t do much good if it’s funnelling patients to a sub par website.
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- DTP Marketing for Medical Devices (7)
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- seo vs. ppc (3)
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- Google Display Network (2)
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- Medical Press Releases (2)
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