Google has been making some changes, as we've noted in our blog about their Adwords Updates, but this time they are changing the way they interact with agencies and how they can better support them. Google established a new "Partner" program for agencies who meet a certain set of criteria. MD Connect is proud to be one of the first agencies in the US to achieve the Google Partner status.
So what does it mean to acheive partner status and how do you know if the company your working with is a Google Partner? First, look for the badge you see to the right on an agency's website. The badge recognizes companies that excel using Google's products, has a healthy business with happy customers and are following Google best practices. If the agency is a Google Partner, that means they have 1) at least one Google certified employee on staff, 2) exceed a certain level of monthly spend with Google's paid advertising, 3) manage Google campaigns by operating under Google's code of ethics and following Google best practices and 4) companies have instant access to Google's latest resources and training.
MD Connect is proud of this achievement and this announcement is another step as we strive to stay up-to-date with the latest resources made available in order to grow with our clients in the healthcare industry and meet their increasing online advertising needs.