8 Podcasts Every Healthcare Marketer Should Listen To

podcasts to listen to

Keep on top of the latest marketing trends and healthcare news with these podcasts.

1. Digital Health Today

To stay ahead of the competition and capitalize on emerging trends, healthcare marketers need to keep tabs on the latest health tech. This show features guests like Dr. Kaveh Safavi (Head of Global Health Practice at Accenture) and Fred Tony of Launchpad Digital Health sharing their work and their predictions for the future of healthcare.

Start with: Rasu Shrestha on How to Build the Future of Healthcare

2. Pharmacy Podcast

If you work in pharma, this is the podcast for you. The show explores a host of topics, including the latest pharmacy trends. Once a month, the show’s expert hosts dive into pharma marketing, taking stock of what’s changed over the last five to ten years and forecasting the future.

Start with: Communicating with Your Patients is Changing – Healthcare Marketing Simplified

3. Patient Engagement Podcast

This new outing by the the Healthcare Information and Management Systems Society (HIMSS) explores the growing field of patient centricity and engagement. In its first four episodes, the podcast has explored systems of care for substance abuse, e-engaging parents and teens in pediatric practices, online mental health services, and the Blue Button initiative. We’re sure that this podcast will only have more valuable insights as time goes on.

Start with: E-Engaging with Parents and Teens in Pediatric Practices

4. Experts on the Wire

If you’ve already waded into the waters of SEO, dive even deeper with this podcast. There’s plenty of technical content here, but consultant and host Dan Shure takes it a step further by talking with experts about larger themes in SEO and content marketing, from the future of voice search to UX and accessibility.

Start with: Improve Your Rankings by Understanding Intent w/ AJ Kohn

5. Everyone Hates Marketers

Nobody likes aggressive advertising, and patients looking for healthcare information are no different. We love this podcast for its straight-talk approach to a more human marketing approach. Though the lessons are tailored to a tech-based audience, healthcare marketers can pull valuable insights out of host Louis Grenier’s conversations with legends like Seth Godin and Rand Fishkin.

Start with: Why Trust-Based Marketing is Eating Branding for Breakfast

6. The Science of Social Media

Marketers at any level – from small healthcare practices to huge hospital networks – have something to learn from Buffer’s social media podcast. With over a hundred episodes, the podcast is a great resource for anyone interested in learning more about making the most of their social media presence.

Start with: A Customer-Focused Social Media Strategy to Increase Engagement and Social ROI

7. HBR Ideacast

People don’t just turn to podcasts for actionable marketing tips – they look for big, bold ideas too. And what better place for big ideas than the Harvard Business Review’s podcast on business and technology? If you’re in management or marketing at a hospital or larger network of medical practices, enjoy these conversations about business strategy, competitive edge, and being a better leader.

Start with: The CEO of Merck on Race, Leadership, and High Drug Prices

8. The Tim Ferriss Show

No roundup of marketing or business podcasts is complete without Tim Ferriss’s eponymous show, which has topped “Best of” lists for years. Though not strictly a marketing podcast, Ferriss interviews a host of executives, actors, entrepreneurs, journalists, and even chefs about their secrets to success.

Start with: Matt Mullinweg: Characteristics and Practices of Successful Entrepreneurs (Mullinweg is the founder of WordPress)