Across all industries, web design can make or break a user’s experience with a brand. Visitors’ perception of your website is directly related to their perception of your business. Poor web design can drive away customers, while innovative and user-friendly design can convert them.
Across all industries, web design can make or break a user’s experience with a brand. Visitors’ perception of your website is directly related to their perception of your business. Poor web design can drive away customers, while innovative and user-friendly design can convert them.
Download our guide to web design to learn about:
Creating a strong website is a complex process, but with the right tools, your site can both engage new visitors and encourage them to schedule appointments within your hospital, clinic, or medical practice. Download our white paper today to learn more.
Without a well-thought out phone strategy, your advertising dollars may be going to waste. The simple, actionable steps laid out in this guide will help ensure you maximize your marketing ROI.
Competition in local healthcare markets has reached an all-time high — with no shortage of options, patients who experience undue friction during their path to treatment typically don't stick around long. As the first live interaction with your medical brand, a patient's experience when they call can often be the deciding factor between you and another provider.
Download our guide to phone optimization and learn how to:
Without a well-thought out phone strategy, your advertising dollars may be going to waste. The simple, actionable steps laid out in this guide will help ensure you maximize your marketing ROI.
Today’s patients are more proactive and empowered than ever before. Increasingly, patients are turning to the internet to conduct their own health-related research and make their own decisions about treatment. And where are they finding that information? Google!
Today’s patients are more proactive and empowered than ever before. Increasingly, patients are turning to the internet to conduct their own health-related research and make their own decisions about treatment. And where are they finding that information? Google (well, 70% are — the other 30% use Bing).
Download our guide to Google advertising to learn about:
Despite the ever-increasing level of competition for new patients in the local healthcare search market, there’s still plenty of opportunity to reach your target audience without blowing your budget in the process.
The right search strategy can help you reach potential patients at every stage of the conversion funnel, generating valuable leads without breaking the bank.
When it comes to medical marketing, there's no question that search reigns supreme. According to Pew Research, 80% of American internet users have conducted health-related searches online – up nearly 20% since 2001. Approximately 77% of patients conduct an online search before scheduling an appointment with a healthcare provider. Since healthcare searches make up 5% of nearly two trillion queries a year, the size of this audience – and the opportunity it presents – is huge.
Download our guide to search engine optimization to learn about:
The right search strategy can help you reach potential patients at every stage of the conversion funnel, generating valuable leads without breaking the bank.
At MD Connect, we've worked with thousands of physicians and healthcare professionals in more than 30 different specialities. In that time, we've identified several components of a website that have a major impact on how well your traffic converts into new patient contact.
At MD Connect, we've worked with thousands of physicians and healthcare professonals in more than 30 different specialities. In that time, we've identified several components of a website that have a major impact on how well your traffic converts into new patient contact.
In this guide, we'll discuss key items to consider when designing or optimizing your website and provide you with a printable 60 point checklist to use as a resource along your way. Topics include:
If you are looking for ways to increase the amount of leads you're generating through your website, it may only require a few minor changes.
Download the guide and use the checklist to get a head start on improving your website's conversion rate.
Medical device marketers pursuing digital direct-to-patient (DTP) or patient advertising must determine both where to send the digital traffic they generate, as well as their desired program outcome (e.g. targeted patient lead generation or general brand awareness).
Medical device marketers pursuing digital direct-to-patient (DTP) or patient advertising must determine both where to send the digital traffic they generate, as well as their desired program outcome (e.g. targeted patient lead generation or general brand awareness). In this newly released study, MD Connect analyzed and provided:
If you are considering your next DTP digital strategy for your medical device, check out this new research study first.
Many healthcare advertisers are aware of search engine marketing and the need to ‘optimize’ their rankings, but fewer are clear on the distinction between (nor the relative cost and power to generate actual referrals of) its two predominant marketing strategies; search engine optimization (SEO) and paid search (PPC) marketing. This empirical analysis explores SEO versus PPC for medical online marketers and presents a valid case to why overly focused SEO efforts yield 70% less actual patient inquiries than a blended campaign.
Many healthcare advertisers are aware of search engine marketing and the need to ‘optimize’ their rankings, but fewer are clear on the distinction between its two predominant marketing strategies; search engine optimization (SEO) and paid search (PPC) marketing. Fewer still understand which is more cost effective, generating the appointments or procedures that truly power your business.
This empirical analysis explores SEO versus PPC for medical online marketers and presents a valid case to why overly focused SEO efforts yield less actual patient inquiries than a blended campaign.
This 4-page marketing research study (conducted cooperatively with and published by a leading medical society) contains the results of a detailed online survey of marketing investment and return for 219 physician practices across the United States. Data was assimilated to construct a picture of which media were utilized most by physician practices, what relative return each exhibited (as measured by cost-per-referral) and how these investments correlated with practice revenue. Other data on metro population effects, program tracking techniques and phone coverage benchmarking are included as well.
This 4-page marketing research study (conducted cooperatively with and published by a leading medical society) contains the results of a detailed online survey of marketing investment and return for 219 physician practices across the United States. Data was assimilated to construct a picture of:
Other data on metro population effects, program tracking techniques and phone coverage benchmarking are included as well. Marketing spending during the recession has not diminished significantly, and, given increasing competition, may be more necessary than ever. Download your copy today to see where Physicians are spending their marketing budgets and the effects it has on their practice.
MD Connect has audited thousands of phone calls for medical practices, and has seen firsthand the qualities of phone reception that help to drive conversion. Conversion on phone 'referrals' varies from 15% to 70% and the difference is largely due to technique. This best practices guide contains 8 critical requirements to insuring maximum conversion with interested, calling patients.
MD Connect has audited thousands of phone calls for medical practices, and has seen firsthand the qualities of phone reception that help to drive conversion. Conversion on phone 'referrals' varies from 15% to 70% and the difference is largely due to technique.
This best practices guide contains 8 critical requirements to insuring maximum conversion with interested, calling patients, including:
As your first, live interaction with a prospective patient, it creates that valuable first impression, and (more often than most realize) helps the calling patient decide whether they will visit your practice. Download your copy today to optimize how your front desk converts phone calls into appointments.
“Our results indicate a tremendous improvement in cost-per-lead and cost-per-appointment efficiencies.”
“...I was stunned to see the improvement. We actually reduced our spend, just a bit, but saw our results more or less triple.”
“We ended up allotting nearly all of our advertising budget to digital and kept our trial recruitment right on schedule.”