Often hospital websites (and the sections devoted to service lines) lose sight of the patient – they lack focus and relevancy to a patient seeking only to find easily digestible content on their condition and assess the treatments and providers your hospital offers. In these situations, a more focused website, microsite or landing page may be the answer to increase conversion from website visitor to actual patient contacts.
Optimized Designs to Maximize Conversions
Through experience and methodic testing, we have determined website design features that increase conversion rates. For example, we know that adding a video to your website can often increase conversion rates by 15-25%. With conversion optimized websites and landing pages, your online marketing programs will go beyond just focusing on driving website visitors and become true lead generation vehicles.