Driving traffic to your website is only half the battle

It is one thing to get a qualified visitor to a website. It is completely another to convince them to pick up the phone and contact a practice. All too often, agencies ignore the conversion rate optimization (CRO) opportunity as a means to improve performance. For example, improving conversion rates from 3% to 4% (a very achievable goal in most cases) will reduce your media costs by 33%, a gain not always available by ad bid and click-thru-rate (CTR) optimization.

MD Connect can leverage our experience with conversion rate optimization to provide landing page creative or can work with your existing creative team to identify potential performance improvements.

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Systematic testing and optimization

Beyond strategy and creative, MD Connect leverages software-based testing platforms to provide statistically significant assessments of conversion performance (i.e., split A-B testing) and provide a clear path to anointing ‘winners’ and ‘losers’. We can provide an entire testing strategy (and schedule) that allows systematic performance improvements over time.

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