There’s no denying that adding a blog to your website can be an excellent way to drum up traffic for your practice. Whether you are just getting started and are searching for inspiration, or you’ve been at it for years and the well is starting to run dry, these five physician blogs will give you great ideas for your own blog, and maybe even entertain you along the way.
1. 33 Charts
This blog focuses on the changing role of technology and social media on the practice of medicine. It is authored by Dr. Bryan Vartabedian, who practices at Texas Children’s Hospital in the area of pediatric gastroenterology.
Why it’s so special: Practitioners interested in social media will enjoy his perspectives on the matter. In addition, the website has a polished, professional look and feel that physician marketers may wish to emulate in their own practice’s blog.
2. Kevin MD
This extremely comprehensive blog is a juggernaut in the medical blog arena. Dr. Kevin Pho is the founder of this blog, which regularly features opinions and articles on controversial issues in medicine. This blog includes more than 1,000 contributors on a wide variety of topics.
Why it’s so special: While it would be nearly impossible for a beginner to emulate the sheer scale of this blog, it is an excellent example of the scope a medical blog can reach. This is one of the most successful highly trafficked medical blogs out there.
3. Dr. Leslie Greenberg’s Blog
Dr. Leslie Greenberg is a general practice family doctor in Wichita, Kansas. She offers nuts and bolts advice on everyday questions and concerns. Stuff like cold remedies and how to soothe a sore throat.
Why it’s so special: This is the perfect example of a mom-and-pop-style blog. It is the polar opposite of Kevin MD in that it could easily by emulated in style and scope. It is a great example for physician marketers on how to provide information that patients want in a style that is approachable, relatable, and easy to understand.
Dr. Val Jones is the author of this unique blog. She combines information with humor on her site. She employs a number of contributors who discuss a wide variety of subjects, including healthcare reform, research, and patient care. The twist? She is also a cartoonist who frequently includes her work on the site.
Why it’s so special: Dr. Jones does something very smart on her blog—she plays to her strengths. In her case, she incorporates her artistic talent into her work. The most successful blogs are a natural extension of the author’s personality; that why it is essential to showcase your personality and talents.
5. ZDogg MD
Dr. Zubin Damania takes a completely different approach with his blog. He mixes comedy and music to meld entertainment and medical education. His blog is a multi-media, comedy extravaganza.
Why it’s so special: Dr. Damania, like Dr. Jones, has played to his strengths. While his blog may not be as traditional as other blogs, what he lacks in substance, he makes up for with laughs. You may not need to make a music video to get your point across, but a little creativity can go a long way when it comes to creating a blog your patients will notice.
There are many other great physician led blogs out there, but these 5 each represented a unique approach. Feel free to add your favorites in the comment section to help spread the word.