Offering concierge service is one way a hospital can kick it up a notch, but what does it entail? This is one of the newest perks that hospitals are using to differentiate themselves from the competition.
The concierge approach takes patient amenities to the next level, but it also gives hospitals something to brag about on social media sites and through other marketing channels. Consider how adding a concierge to staff might be a creative way to up the hospital marketing game.
The concierge at a hotel is the go-to person for whatever you need. Restaurant reservations, movie tickets, transportation – all you do is pick up the phone and call the concierge desk.
A hospital concierge works on that same premise. At Winnie Palmer Hospital, the concierge can get you:
The point is the concierge is there to provide over the top service amenities that border on luxury, plus, the more practical things that a patient cannot manage on his or her own.
Pioneers Memorial provides concierge service for outpatients. The concierge greets the patient and family, helps them through registration, provides coffee and hands out beepers in case they go to the food court or gift shop.
In some cases, the concierge works for a specific department, such as maternity. A maternity concierge might offer tips on breastfeeding, answer questions for new moms and help the family find specialty services such as a photographer or diaper delivery.
Some hospitals, like the Florida Hospital in Altamonte even offer concierge services to staff. Their employees can have the concierge handle their dry cleaning or order takeout during long shifts.
Patients are now health care consumers, meaning they no longer just drive to the nearest hospital. They shop around for doctors and medical facilities. In response, hospitals are developing a more patient and family-friendly atmosphere. That is where concierge service provides an edge.
One reason hospitals opt to provide a concierge service is to stand out. The right marketing puts this amenity in the forefront.
A concierge service creates a patient-centric environment and is a talking point a hospital marketer should use when coming up with campaigns that show the facility benefits.