Google Launches Enhanced Campaigns

Today is the day. If you haven't made the switch, Google may have already done it for you. As of today, many Google AdWords users will have their "legacy" campaigns automatically moved to "enhanced" campaigns. Most of you may have expected to wake up and see the switch, but Google says that it will take weeks before the transition is complete for everyone. You can still build campaigns using the "legacy" format, but if you haven't already, it's time to familiarize yourself with the "enhanced" options. 

Below, we provide a quick overview on some of the new features as well as links that describes the enhancements in more detail:

• New Bidding Tools:  With an enhanced campaign, you can easily vary your bids across devices, locations, and time of day – all within a single campaign. For more specifics on the new bidding tools, check out this article from Search Engine Land.
• Location Targeting:  Use the location bid adjustment to easily and effectively engage with users based on location and proximity. This allows you to find and optimize for pockets of revenue you may not have even known existed.
• Mobile Upgrades: Implement a mobile bid adjustment to make sure you’re driving the right value for on-the-go consumers while gaining better insight into the results mobile can drive for you.
• New & Updated Extensions:  With enhanced campaigns, existing extensions have been upgraded (i.e. ad group-level sitelink extensions, additional control for call extensions) and new extensions released (image extensions, sitelink descriptions). these improvements should help advertisers reach customers in increasingly measurable and engaging ways.

These are a few of the many features to the new "enhanced" campaigns. Along with these new features, you'll find the new campaigns provide more advanced reporting capabilities and will allow users the ability to work easier and faster when monitoring multiple campaigns.  

You can find more information on Google's enhanced campaigns by visiting their Help Center, checking out this list from PPC Hero on enhanced campaigns or visiting Search Engine Land and their multitude of resources. 

No matter what your industry, medical marketing-technology marketing or B2B marketing-B2C marketing you're online marketing efforts will be affected by these changes. Take some time to familiarize yourself with the new enhancements so when your campaigns are switched over, you'll know what to expect and how to best utilize these new features for your organization.