Medical Marketing Insights

Seeing is believing, and with welcome visualization improvements to Bing’s ad platform, medical marketers will now have a clearer view of their SEM campaign’s performance.

Although still Google dominates in the world of internet search, Bing and Yahoo account for 29% of the market share. Medical marketers shouldn’t underestimate the value of advertising across multiple search platforms.

One of the many reasons healthcare marketing professionals hesitate to jump right into digital is due to its fragmentation. Which platform should you focus on first? Which platforms should you avoid? Which platform is going to provide the best ROI? All of the available choices can seem ...