Medical Marketing Insights

Don’t neglect your medical practice’s website in favor of its Google My Business listing. Both are vital elements in your patient conversion strategy.

Optimizing page speed for desktop and mobile can improve your search rankings and drive more potential patients to your website.

No matter how important a clinical trial is, the way it’s conveyed to potential patients and their caregivers matters. Use compelling and consistent copy to drive patient recruitment from digital ads to intake form. ...

  Your bounce rate can be impacted by several factors, including mobile optimization and readability. Here’s how to revamp your website and increase patient engagement.

A new survey shows that when it comes to patients’ expectations regarding their digital health experiences, there’s still quite a bit of room for improvement.

Today’s patients expect seamless, high-quality digital experiences — here’s how to give them what they want and generate more new appointments.

Google is planning some significant algorithm changes in the coming months — here’s how to avoid being penalized.

Looking to grow certain service lines this year? How SEO can help your hospital’s website drive more traffic – and convert more patients.

Here's how to implement schema in order to increase conversions for your hospital, clinic, or practice.

Using schema markup on your hospital or medical practice’s website helps boost your visibility in local search — here’s how.