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Common UX Mistakes and How Medical Marketers Can Fix Them
by Jonathan Catley 4 min read
An ineffective user experience can decrease conversions and hurt your brand. Here’s how medical marketers can optimize their websites and avoid common UX ...
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Your Medical Practice's Website May Be Its Most Important Digital Marketing Tool
by Jonathan Catley 3 min read
Don’t neglect your medical practice’s website in favor of its Google My Business listing. Both are vital elements in your patient conversion strategy.
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The Key to More Patients May Be Increasing Your Page Speed
by Jonathan Catley 3 min read
Optimizing page speed for desktop and mobile can improve your search rankings and drive more potential patients to your website.
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Reduce Bounce Rate on Your Medical Practice’s Website with These Tips
by Jonathan Catley 4 min read
Your bounce rate can be impacted by several factors, including mobile optimization and readability. Here’s how to revamp your website and increase patient engagement.
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New Survey Shows Patients Want Better Digital Healthcare Experiences
by Jonathan Catley 3 min read
A new survey shows that when it comes to patients’ expectations regarding their digital health experiences, there’s still quite a bit of room for improvement.
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Get More Online Referrals By Optimizing the Digital Patient Journey
by Jonathan Catley 3 min read
Today’s patients expect seamless, high-quality digital experiences — here’s how to give them what they want and generate more new appointments.
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Attention Medical Marketers: Are You Ready for Google’s Next Big Search Algorithm Shake-Up?
by Jonathan Catley 3 min read
Google is planning some significant algorithm changes in the coming months — here’s how to avoid being penalized.
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How Hospitals Can Use SEO to Promote Service Line Growth
by Jonathan Catley 4 min read
Looking to grow certain service lines this year? How SEO can help your hospital’s website drive more traffic – and convert more patients.
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Schema Markup Helps Medical Organizations Increase Conversions
by James Anderson 4 min read
Here's how to implement schema in order to increase conversions for your hospital, clinic, or practice.
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How Schema Markup Helps Medical Organizations Improve Local SEO
by James Anderson 3 min read
Using schema markup on your hospital or medical practice’s website helps boost your visibility in local search — here’s how.
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- Digital Analytics 101 (2)
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- Google Display Network (2)
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- Medical Press Releases (2)
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