Medical Marketing Insights

No matter how important a clinical trial is, the way it’s conveyed to potential patients and their caregivers matters. Use compelling and consistent copy to drive patient recruitment from digital ads to intake form. ...

  Your bounce rate can be impacted by several factors, including mobile optimization and readability. Here’s how to revamp your website and increase patient engagement.

A new survey shows that when it comes to patients’ expectations regarding their digital health experiences, there’s still quite a bit of room for improvement.

Today’s patients expect seamless, high-quality digital experiences — here’s how to give them what they want and generate more new appointments.

Google is planning some significant algorithm changes in the coming months — here’s how to avoid being penalized.

Looking to grow certain service lines this year? How SEO can help your hospital’s website drive more traffic – and convert more patients.

In Part II of our schema markup series, we show you how to implement schema to increase conversions for your hospital, clinic, or practice.

Using schema markup on your hospital or medical practice’s website helps boost your visibility in local search — here’s how.

Your hospital's ability to bring in new business is largely dependent on the quality and performance of its website.

Medical device marketers are being forced to change their strategies in accordance with shifting consumer preferences — here’s why this may be a blessing in disguise.