Medical Marketing Insights

An ineffective user experience can decrease conversions and hurt your brand. Here’s how medical marketers can optimize their websites and avoid common UX mistakes.

Don’t neglect your medical practice’s website in favor of its Google My Business listing. Both are vital elements in your patient conversion strategy.

There’s nothing worse than paying for traffic that doesn’t turn into patients. Optimize your search ads and improve conversion rate with better landing pages for your medical practice.

A new survey shows that when it comes to patients’ expectations regarding their digital health experiences, there’s still quite a bit of room for improvement.

Here's how to implement schema in order to increase conversions for your hospital, clinic, or practice.

Your hospital's ability to bring in new business is largely dependent on the quality and performance of its website.

Your hospital's ability to attract new patients online is largely dependent on the quality of its website.

When it comes to maximizing the rate of conversion for your medical practice’s website, there really is some truth to the saying, “beauty is only skin deep.”

As Google continues to invest in machine learning technology, medical marketers will need to reevaluate their website content if they don’t want to be penalized.

New research suggests that easy navigation and accessibility are more important to patients than reputability.