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Common UX Mistakes and How Medical Marketers Can Fix Them
by Jonathan Catley 4 min read
An ineffective user experience can decrease conversions and hurt your brand. Here’s how medical marketers can optimize their websites and avoid common UX ...
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Your Medical Practice's Website May Be Its Most Important Digital Marketing Tool
by Jonathan Catley 3 min read
Don’t neglect your medical practice’s website in favor of its Google My Business listing. Both are vital elements in your patient conversion strategy.
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6 Tips for a Medical Practice Landing Page that Converts
by Jonathan Catley 7 min read
There’s nothing worse than paying for traffic that doesn’t turn into patients. Optimize your search ads and improve conversion rate with better landing pages for your medical practice. ...
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New Survey Shows Patients Want Better Digital Healthcare Experiences
by Jonathan Catley 3 min read
A new survey shows that when it comes to patients’ expectations regarding their digital health experiences, there’s still quite a bit of room for improvement.
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Schema Markup Helps Medical Organizations Increase Conversions
by James Anderson 4 min read
Here's how to implement schema in order to increase conversions for your hospital, clinic, or practice.
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5 Signs That Your Hospital’s Website Needs a Facelift
by Jonathan Catley 5 min read
Your hospital's ability to bring in new business is largely dependent on the quality and performance of its website.
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Hospital Website Design Best Practices
by Jonathan Catley 5 min read
Your hospital's ability to attract new patients online is largely dependent on the quality of its website.
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Why a Slick Website Design Doesn't Guarantee Conversions for Your Medical Practice
by Jonathan Catley 4 min read
When it comes to maximizing the rate of conversion for your medical practice’s website, there really is some truth to the saying, “beauty is only skin deep.”
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How Will Google's Machine Learning Algorithms Impact Your Medical Practice's SEO Strategy?
by Jonathan Catley 3 min read
As Google continues to invest in machine learning technology, medical marketers will need to reevaluate their website content if they don’t want to be penalized.
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For Medical Websites, User Experience Can Matter Even More than Patient Trust
by Michael Nicolosi 3 min read
New research suggests that easy navigation and accessibility are more important to patients than reputability.
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- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
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- Yahoo (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
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