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Medical Marketing Insights

  • Common UX Mistakes and How Medical Marketers Can Fix Them

    by Jonathan Catley 4 min read

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    An ineffective user experience can decrease conversions and hurt your brand. Here’s how medical marketers can optimize their websites and avoid common UX ...

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  • Your Medical Practice's Website May Be Its Most Important Digital Marketing Tool

    by Jonathan Catley 3 min read

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    Don’t neglect your medical practice’s website in favor of its Google My Business listing. Both are vital elements in your patient conversion strategy.

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  • 6 Tips for a Medical Practice Landing Page that Converts

    by Jonathan Catley 7 min read

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    There’s nothing worse than paying for traffic that doesn’t turn into patients. Optimize your search ads and improve conversion rate with better landing pages for your medical practice. ...

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  • New Survey Shows Patients Want Better Digital Healthcare Experiences

    by Jonathan Catley 3 min read

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    A new survey shows that when it comes to patients’ expectations regarding their digital health experiences, there’s still quite a bit of room for improvement.

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  • Schema Markup Helps Medical Organizations Increase Conversions

    by James Anderson 4 min read

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    Here's how to implement schema in order to increase conversions for your hospital, clinic, or practice.

    Read Post
  • 5 Signs That Your Hospital’s Website Needs a Facelift

    by Jonathan Catley 5 min read

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    Your hospital's ability to bring in new business is largely dependent on the quality and performance of its website.

    Read Post
  • Hospital Website Design Best Practices

    by Jonathan Catley 5 min read

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    Your hospital's ability to attract new patients online is largely dependent on the quality of its website.

    Read Post
  • Why a Slick Website Design Doesn't Guarantee Conversions for Your Medical Practice

    by Jonathan Catley 4 min read

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    When it comes to maximizing the rate of conversion for your medical practice’s website, there really is some truth to the saying, “beauty is only skin deep.”

    Read Post
  • How Will Google's Machine Learning Algorithms Impact Your Medical Practice's SEO Strategy?

    by Jonathan Catley 3 min read

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    As Google continues to invest in machine learning technology, medical marketers will need to reevaluate their website content if they don’t want to be penalized.

    Read Post
  • For Medical Websites, User Experience Can Matter Even More than Patient Trust

    by Michael Nicolosi 3 min read

    • Tweet

    New research suggests that easy navigation and accessibility are more important to patients than reputability.

    Read Post
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  • physician marketing online (7)
  • Apple (6)
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