Medical Marketing Insights

There’s nothing worse than paying for traffic that doesn’t turn into patients. Optimize your search ads and improve conversion rate with better landing pages for your medical practice. ...

A new survey shows that when it comes to patients’ expectations regarding their digital health experiences, there’s still quite a bit of room for improvement.

In Part II of our schema markup series, we show you how to implement schema to increase conversions for your hospital, clinic, or practice.

Your hospital's ability to bring in new business is largely dependent on the quality and performance of its website.

Your hospital's ability to attract new patients online is largely dependent on the quality of its website.

When it comes to maximizing the rate of conversion for your medical practice’s website, there really is some truth to the saying, “beauty is only skin deep.”

As Google continues to invest in machine learning technology, medical marketers will need to reevaluate their website content if they don’t want to be penalized.

New research suggests that easy navigation and accessibility are more important to patients than reputability.

When it comes to generating new patients, just bringing visitors to your hospital's website isn't enough. Once they are on your site, you must also convince them to convert. Below are five tools you can use to boost website conversion rates and generate ...

Many people today fail to visit physicians even when they know they should, out of fear or anxiety. Whether these fears are based on previous negative experiences with medical practitioners or a fear of unknown conditions, creating the right website can ...