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Medical Marketing Insights

  • Voice Technology Creates New Opportunities for Patient Engagement

    by Jonathan Catley 4 min read

    • Tweet

    Amazon Alexa is now HIPAA-compliant, opening up new opportunities for healthcare providers to connect with patients through voice technology.

    Read Post
  • What Happens When Amazon Alexa Gives Health Advice?

    by Jonathan Catley 5 min read

    • Tweet

    Amazon’s digital assistant Alexa will now pull expert health advice from the United Kingdom’s National Health Service.

    Read Post
  • Smart Devices Are Getting Smarter — Here's What That Means for Medical Marketers

    by Jonathan Catley 4 min read

    • Tweet

    Voice assistants may soon be able to identify the signs of cardiac arrest — and play a pivotal role in saving patients’ lives.

    Read Post
  • Amazon's Alexa Is Now HIPAA-Compliant. Here's What That Means for Healthcare Marketers.

    by Jonathan Catley 4 min read

    • Tweet

    New developments from Amazon show that voice assistants are becoming increasingly important for healthcare.

    Read Post
  • Google is Expanding its "Assistant" Tool — Here's What That Means for Healthcare Marketers

    by Jonathan Catley 6 min read

    • Tweet

    Google now makes up a third of the voice assistant market. With new updates coming online every day, healthcare marketers should become familiar with its capabilities.

    Read Post
  • The Most Important Healthcare Mobile Ad Benchmarks for 2018

    by Jonathan Catley 6 min read

    • Tweet

    Mobile traffic is dominating the internet — but can healthcare dominate mobile ads?

    Read Post
  • Medical Marketing Best Practices for Voice Search

    by Jonathan Catley 4 min read

    • Tweet

    As voice search continues to rise in popularity, medical marketers need to adapt their SEO strategies to keep up.

    Read Post
  • 3 Key Differences Between Text Search and Voice Search

    by Jonathan Catley 5 min read

    • Tweet

    Even healthcare organizations who are on top of their text search SEO game may not be prepared for the rapidly-rising popularity of voice search.

    Read Post
  • Which Voice Assistant Will Win the Battle for Healthcare?

    by Jonathan Catley 5 min read

    • Tweet

    Voice assistants like Amazon Alexa, Google Assistant, Apple’s Siri, and Microsoft Cortana have several useful applications for the medical industry. Which one stands to benefit healthcare providers the most?

    Read Post
  • Voice Search Could Improve Healthcare for Patients and Providers Alike

    by Jonathan Catley 5 min read

    • Tweet

    Voice assistants like Alexa and Google Home have the potential to revolutionize patient care by increasing efficiency and allowing for easier access to medical information.

    Read Post
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