Medical Marketing Insights

Amazon’s digital assistant Alexa will now pull expert health advice from the United Kingdom’s National Health Service.

Voice assistants may soon be able to identify the signs of cardiac arrest — and play a pivotal role in saving patients’ lives.

New developments from Amazon show that voice assistants are becoming increasingly important for healthcare.

Google now makes up a third of the voice assistant market. With new updates coming online every day, healthcare marketers should become familiar with its capabilities.

Mobile traffic is dominating the internet — but can healthcare dominate mobile ads?

As voice search continues to rise in popularity, medical marketers need to adapt their SEO strategies to keep up.

Even healthcare organizations who are on top of their text search SEO game may not be prepared for the rapidly-rising popularity of voice search.

Voice assistants like Amazon Alexa, Google Assistant, Apple’s Siri, and Microsoft Cortana have several useful applications for the medical industry. Which one stands to benefit healthcare providers the most? ...

Voice assistants like Alexa and Google Home have the potential to revolutionize patient care by increasing efficiency and allowing for easier access to medical information.

As smartphone adoption rates continue to rise in 2018, optimizing your healthcare organization’s website for mobile is a non-negotiable requirement.