Medical Marketing Insights

Video can be a valuable tool for any medical practice. Here’s how to make this marketing channel work for you and your organization.

In order to bolster clinical research awareness and participation, trials need to invest in dynamic content marketing and digital advertising.

Your hospital's ability to attract new patients online is largely dependent on the quality of its website.

Let’s discuss how to leverage digital content to set realistic patient expectations before they first visit your hospital.

The high impact of video content — coupled with the increasing integrality of mobile in patient decision-making — has made mobile video advertising an essential tool for every medical marketer.

Facebook has unveiled its new live streaming feature — here’s why hospital marketers should be paying attention.

Video content has established itself as a vital tool for healthcare providers looking to reach patients; here are five healthcare systems that have made the most of the medium.

In today’s media-saturated world, video has emerged as one of the most effective content-types for connecting with consumers; the question for hospitals is not “if” it should be integrated into their marketing strategy, but ...

Even though hospitals are considered life-saving medical centers, when it comes down to it they are businesses that rely upon getting - and retaining – patients. Successfully incorporating video into your current marketing plan can help attract the ...

No matter what your business is, content marketing is a growing, cost-effective marketing tool that works. Custom content takes many forms: social media, videos, news articles, and blogs are just a few examples. For hospitals, content marketing should be ...