Medical Marketing Insights

Compelling video ads can help healthcare providers connect with new audiences and boost their digital presence. Here’s how to make video work for your organization.

As smartphone use skyrockets, optimizing medical device marketing campaigns for mobile has never been more strategic.

Here’s how medical marketers can adjust their digital strategies after the Facebook video controversy.

Video can be a valuable tool for any medical practice. Here’s how to make this marketing channel work for you and your organization.

In order to bolster clinical research awareness and participation, trials need to invest in dynamic content marketing and digital advertising.

Your hospital's ability to attract new patients online is largely dependent on the quality of its website.

Let’s discuss how to leverage digital content to set realistic patient expectations before they first visit your hospital.

The high impact of video content — coupled with the increasing integrality of mobile in patient decision-making — has made mobile video advertising an essential tool for every medical marketer.

Facebook has unveiled its new live streaming feature — here’s why hospital marketers should be paying attention.

Video content has established itself as a vital tool for healthcare providers looking to reach patients; here are five healthcare systems that have made the most of the medium.