Medical Marketing Insights

A good bedside manner — especially in our increasingly digital world — can make all the difference when it comes to patient recruitment and retention.

Google Ads offers far more than just keyword targeting. Here’s how healthcare marketers can take advantage of the platform’s many features.

Compelling video ads can help healthcare providers connect with new audiences and boost their digital presence. Here’s how to make video work for your organization.

As smartphone use skyrockets, optimizing medical device marketing campaigns for mobile has never been more strategic.

Here’s how medical marketers can adjust their digital strategies after the Facebook video controversy.

Video can be a valuable tool for any medical practice. Here’s how to make this marketing channel work for you and your organization.

Your hospital's ability to attract new patients online is largely dependent on the quality of its website.

Let’s discuss how to leverage digital content to set realistic patient expectations before they first visit your hospital.

The high impact of video content — coupled with the increasing integrality of mobile in patient decision-making — has made mobile video advertising an essential tool for every medical marketer.

Facebook has unveiled its new live streaming feature — here’s why hospital marketers should be paying attention.