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How to Market a Good Bedside Manner
by Jonathan Catley 5 min read
A good bedside manner — especially in our increasingly digital world — can make all the difference when it comes to patient recruitment and retention.
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Beyond Keywords: Google Ads Strategies for Medical Marketers
by Jonathan Catley 4 min read
Google Ads offers far more than just keyword targeting. Here’s how healthcare marketers can take advantage of the platform’s many features.
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How Healthcare Providers Can Get Started with Video Ads
by Jonathan Catley 4 min read
Compelling video ads can help healthcare providers connect with new audiences and boost their digital presence. Here’s how to make video work for your organization.
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How to Optimize Your Medical Device Marketing Efforts for Mobile
by Jonathan Catley 5 min read
As smartphone use skyrockets, optimizing medical device marketing campaigns for mobile has never been more strategic.
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What the Facebook Video Controversy Means for Medical Marketers
by Jonathan Catley 5 min read
Here’s how medical marketers can adjust their digital strategies after the Facebook video controversy.
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Optimizing Video Content for Your Medical Organization
by Jonathan Catley 4 min read
Video can be a valuable tool for any medical practice. Here’s how to make this marketing channel work for you and your organization.
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Hospital Website Design Best Practices
by Jonathan Catley 5 min read
Your hospital's ability to attract new patients online is largely dependent on the quality of its website.
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Why Authenticity Should Be At the Core of Your Hospital’s Digital Marketing Strategy
by Jonathan Catley 3 min read
Let’s discuss how to leverage digital content to set realistic patient expectations before they first visit your hospital.
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Here's What Medical Marketers Can Learn from Google About Mobile Video Ads
by Jonathan Catley 4 min read
The high impact of video content — coupled with the increasing integrality of mobile in patient decision-making — has made mobile video advertising an essential tool for every medical marketer.
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Should Facebook Live Be Part of Your Hospital's Digital Marketing Strategy?
by Jonathan Catley 5 min read
Facebook has unveiled its new live streaming feature — here’s why hospital marketers should be paying attention.
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- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
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- medical marketing statistics (3)
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- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
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