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3 Digital Marketing Trends Hospitals Need to Know About in 2017
by Jonathan Catley 4 min read
Digital marketing best practices are constantly evolving — is your hospital’s strategy up-to-date?
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Optimizing Your Hospital's Online Presence: Create Great Content
by Jonathan Catley 5 min read
A hospital’s website will always be the primary hub for its online outreach. But without the promise of anything fresh to keep patients coming back, a website is static — great content is what gives your page the power to reach and expand your audience.
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How to Align Your Hospital Marketing Plan With Your Business Objectives
by Jonathan Catley 4 min read
When crafting a hospital marketing plan, it is important to make sure it is in line with, and supports, the hospital’s business objectives. While building brand name recognition is always important, the hospital marketer also needs to determine what ...
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Is Google Adwords a Good Marketing Option for Physicians?
by Jonathan Catley 5 min read
Is Adwords and other pay per click sites a respectable marketing choice for physicians? Since 2000, Google has been leveraging their Adwords model to generate income. Today,
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Grow Your Medical Practice's Patient Volume by Marketing to New Movers
by Jonathan Catley 4 min read
More than 14 percent of the U.S. population moves each year, according to Melissa Data. This creates a large pool of new people buying homes and ...
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