Medical Marketing Insights

Digital marketing best practices are constantly evolving — is your hospital’s strategy up-to-date?

A hospital’s website will always be the primary hub for its online outreach. But without the promise of anything fresh to keep patients coming back, a website is static — great content is what gives your page the power to reach and expand your audience.

When crafting a hospital marketing plan, it is important to make sure it is in line with, and supports, the hospital’s business objectives. While building brand name recognition is always important, the hospital marketer also needs to determine what ...

Is Adwords and other pay per click sites a respectable marketing choice for physicians? Since 2000, Google has been leveraging their Adwords model to generate income. Today,

More than 14 percent of the U.S. population moves each year, according to Melissa Data. This creates a large pool of new people buying homes and ...