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Medical SEO vs Medical PPC: A Search Engine Marketing Overview
by Jonathan Catley 7 min read
When discussing online marketing strategies with healthcare professionals (physicians, practice/office managers and healthcare marketing professionals) we are often tasked with explaining what online marketing entails and the differences between some ...
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5 Rules Every Vein Practice Should Know About Online Medical Marketing
by Dan Stempel 4 min read
Vein practices across the country have become increasingly aware of the power of online marketing as a means to help grow their patient volumes. Recent market research studies conducted with hundreds of vein treatment clinics (members of the American ...
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SEO vs. PPC: Which is More Powerful in Medical Marketing?
by Dan Stempel 2 min read
Many healthcare advertisers are aware of search engine marketing and the need to 'optimize' their rankings, but fewer are clear on the distinction between (nor the relative cost and power to generate actual referrals of) its two predominant marketing ...
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