Medical Marketing Insights

When discussing online marketing strategies with healthcare professionals (physicians, practice/office managers and healthcare marketing professionals) we are often tasked with explaining what online marketing entails and the differences between some ...

Vein practices across the country have become increasingly aware of the power of online marketing as a means to help grow their patient volumes. Recent market research studies conducted with hundreds of vein treatment clinics (members of the American ...

Many healthcare advertisers are aware of search engine marketing and the need to 'optimize' their rankings, but fewer are clear on the distinction between (nor the relative cost and power to generate actual referrals of) its two predominant marketing ...