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Medical Marketing Insights

  • Why SEO Matters for Medical Practices

    by Jonathan Catley 5 min read

    • Tweet

    Search engine optimization, or SEO, remains an essential component of any successful medical marketing program. The right SEO strategy can increase visibility, gain credibility, and attract new patients for your medical practice.

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  • How Doctors can Master Efficient Blogging

    by Jonathan Catley 3 min read

    • Tweet

    Efficient blogging – is that even a thing? Physicians understand the need for efficiency when dealing with patients. Treat ‘em and street ‘em is the philosophy that keeps a clinic or practice from screeching to a stop each day, but how can you apply ...

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  • The Effectiveness of SEO vs. PPC in Physician Marketing Plans

    by Jonathan Catley 3 min read

    • Tweet

    It’s bad enough that healthcare professionals have to learn medical and pharmaceutical terminology, deal with insurance system overhauls, and cost-efficiently manage a practice. Now they are also expected to become adept at implementing online ...

    Read Post
  • 3 Ways a Physician Blog will Enhance Your Web Presence

    by Jonathan Catley 3 min read

    • Tweet

    Most physicians are well aware that having a website is important for attracting clients to their practice. Once a physician has taken the important step of establishing a website presence, however, it may be time to step up their marketing game. ...

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  • 5 Questions to Ask About Your Hospital Marketing Plan

    by Jonathan Catley 3 min read

    • Tweet

    As hospital marketing transforms itself to adapt to the quickly changing face of healthcare insurance and the constantly increasing digital demands of consumers/patients, hospital marketers need to become more adept than ever at negotiating the murky ...

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  • Targeted Local Medical Marketing: Quickly Build Your Online Presence

    by Jonathan Catley 4 min read

    • Tweet

    People who are new to digital marketing often believe that putting up a website and sprinkling in some keywords means they are good to go. If the keywords are part of some compelling and educational content, they might get a number of inquiries. ...

    Read Post
  • Are Blogs a Good Idea for Doctors?

    by Jonathan Catley 2 min read

    • Tweet

    Blogging is a great way ...

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  • Marketing Medical Devices to Consumers Not Patients

    by Jonathan Catley 3 min read

    • Tweet

    Read Post
  • Medical SEO vs Medical PPC: A Search Engine Marketing Overview

    by Jonathan Catley 7 min read

    • Tweet

    When discussing online marketing strategies with healthcare professionals (physicians, practice/office managers and healthcare marketing professionals) we are often tasked with explaining what online marketing entails and the differences between some ...

    Read Post
  • #1 SEO Lesson for Medical Marketing Online: Who Cares If You Rank First for Your Name?!

    by Dan Stempel 4 min read

    • Tweet

    Over the years, we’ve interacted with many medical clients and prospects running search engine optimization (SEO) programs with other agencies, and what is often surprising in these situations, is how little understanding there is of the true ...

    Read Post
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Topics

  • Digital Marketing (204)
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  • Medical Practice Marketing (88)
  • Patient Engagement (84)
  • Physician (84)
  • Google (78)
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  • Hospital (60)
  • Online Marketing (55)
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  • medical marketing strategy (37)
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  • Healthcare Industry (34)
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  • Search Engine Optimization (30)
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  • Digital Medical Marketing (26)
  • Medical Technology Trends (26)
  • Medical Technology (25)
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  • Medical PPC (22)
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  • Blogging (19)
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  • keywords (14)
  • Amazon (13)
  • Doctor Reviews (13)
  • Facebook Advertising (13)
  • Healthcare Marketing ROI (13)
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  • Physician Communication (13)
  • Reputation Management (13)
  • Healthcare Social Media (12)
  • Perfomance Tracking (12)
  • Healthcare Branding (11)
  • internet marketing for doctors (11)
  • Customer Engagement (10)
  • Medical Technology Marketing (10)
  • SEO Value (10)
  • Medical Practice Management (9)
  • Lead Conversion (8)
  • Local Directory Listings (8)
  • Mobile SEO (8)
  • Regulatory Compliance (8)
  • Big Data (7)
  • Community Outreach (7)
  • DTC Marketing for Medical Devices (7)
  • DTP Marketing for Medical Devices (7)
  • HIPAA (7)
  • Online Reputation (7)
  • physician marketing online (7)
  • Apple (6)
  • Bing (6)
  • Campaign Optimization (6)
  • Instagram (6)
  • Medical Reviews (6)
  • Online ROI (6)
  • healthcare video (6)
  • Doctors (5)
  • Google Analytics (5)
  • Targeted Local Marketing (5)
  • medical marketing SEO vs. PPC (5)
  • online health search behavior (5)
  • patient recruitment (5)
  • search engine optimization for voice search (5)
  • Inbound Marketing (4)
  • MD Connect (4)
  • Mayo Clinic (4)
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  • millennials (4)
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  • Affordable Care Act (3)
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  • Web Analytics (3)
  • Yahoo (3)
  • finding new patients online (3)
  • medical marketing statistics (3)
  • privacy (3)
  • seo vs. ppc (3)
  • Concierge Care (2)
  • Digital Analytics 101 (2)
  • Fertility Marketing (2)
  • Google Display Network (2)
  • Google Maps (2)
  • Healthcare Startups (2)
  • Inc 500/5000 (2)
  • Link Building (2)
  • Medical Press Releases (2)
  • Medical Records (2)
  • Positioning (2)
  • TV Advertising (2)
  • Virtual Reality (2)
  • YouTube (2)
  • diversity (2)
  • internet marketing for physicians (2)
  • medical marketing research (2)
  • patient education (2)
  • self-diagnosis (2)
  • ADA (1)
  • ASRM2016 (1)
  • BirdEye (1)
  • Cleveland Clinic (1)
  • Conferences (1)
  • Digital Marketing for Medical Devices Summit (1)
  • Digital Patient Recruitment (1)
  • Google symptom search (1)
  • Healthcare Legislation (1)
  • Lead Tracking (1)
  • Patient Enrollment (1)
  • Podcasts (1)
  • Referring Physicians (1)
  • SHSMD 2016 (1)
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