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Why SEO Matters for Medical Practices
by Jonathan Catley 4 min read
Search engine optimization, or SEO, remains an essential component of any successful medical marketing program. The right SEO strategy can increase visibility, gain credibility, and attract new patients for your medical ...
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How Doctors can Master Efficient Blogging
by Jonathan Catley 3 min read
Efficient blogging – is that even a thing? Physicians understand the need for efficiency when dealing with patients. Treat ‘em and street ‘em is the philosophy that keeps a clinic or practice from screeching to a ...
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The Effectiveness of SEO vs. PPC in Physician Marketing Plans
by Jonathan Catley 3 min read
It’s bad enough that healthcare professionals have to learn medical and pharmaceutical terminology, deal with insurance system overhauls, and cost-efficiently manage a practice. Now they are also expected to become ...
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3 Ways a Physician Blog will Enhance Your Web Presence
by Jonathan Catley 3 min read
Most physicians are well aware that having a website is important for attracting clients to their practice. Once a physician has taken the important step of establishing a website presence, however, it may be time to ...
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5 Questions to Ask About Your Hospital Marketing Plan
by Jonathan Catley 3 min read
As hospital marketing transforms itself to adapt to the quickly changing face of healthcare insurance and the constantly increasing digital demands of consumers/patients, hospital marketers need to become more adept ...
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Targeted Local Medical Marketing: Quickly Build Your Online Presence
by Jonathan Catley 4 min read
People who are new to digital marketing often believe that putting up a website and sprinkling in some keywords means they are good to go. If the keywords are part of some compelling and educational content, they ...
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Medical SEO vs Medical PPC: A Search Engine Marketing Overview
by Jonathan Catley 7 min read
When discussing online marketing strategies with healthcare professionals (physicians, practice/office managers and healthcare marketing professionals) we are often tasked with explaining what online marketing ...
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#1 SEO Lesson for Medical Marketing Online: Who Cares If You Rank First for Your Name?!
by Dan Stempel 4 min read
Over the years, we’ve interacted with many medical clients and prospects running search engine optimization (SEO) programs with other agencies, and what is often surprising in these situations, is how little understanding there is of the true ...
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- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
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- healthcare video (6)
- Doctors (5)
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- medical marketing SEO vs. PPC (5)
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- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
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- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
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