Medical Marketing Insights

Search engine optimization, or SEO, remains an essential component of any successful medical marketing program. The right SEO strategy can increase visibility, gain credibility, and attract new patients for your medical practice.

Efficient blogging – is that even a thing? Physicians understand the need for efficiency when dealing with patients. Treat ‘em and street ‘em is the philosophy that keeps a clinic or practice from screeching to a stop each day, but how can you apply ...

It’s bad enough that healthcare professionals have to learn medical and pharmaceutical terminology, deal with insurance system overhauls, and cost-efficiently manage a practice. Now they are also expected to become adept at implementing online ...

Most physicians are well aware that having a website is important for attracting clients to their practice. Once a physician has taken the important step of establishing a website presence, however, it may be time to step up their marketing game. ...

As hospital marketing transforms itself to adapt to the quickly changing face of healthcare insurance and the constantly increasing digital demands of consumers/patients, hospital marketers need to become more adept than ever at negotiating the murky ...

People who are new to digital marketing often believe that putting up a website and sprinkling in some keywords means they are good to go. If the keywords are part of some compelling and educational content, they might get a number of inquiries. ...

Blogging is a great way ...

When discussing online marketing strategies with healthcare professionals (physicians, practice/office managers and healthcare marketing professionals) we are often tasked with explaining what online marketing entails and the differences between some ...

Over the years, we’ve interacted with many medical clients and prospects running search engine optimization (SEO) programs with other agencies, and what is often surprising in these situations, is how little understanding there is of the true ...