We’ll show you how we think.

PPC, Digital Marketing, Google, Content Marketing, SEO

3 Min Read

Micro-Moments and Healthcare Marketing: What you Need to Know

Healthcare Marketing, Content Marketing, Blogging, Healthcare Branding, SEO, SEM

4 Min Read

Digital Analytics 101 for Healthcare Marketers: Blogging

Google, Search Engine Optimization, SEO

2 Min Read

Why Medical Marketers Shouldn't Try to "Trick" Google to Rank Higher on SERPs

Digital Marketing, SEO, keywords

3 Min Read

A Medical Marketer's Guide to SEO Competition Research

PPC, medical marketing SEO vs. PPC, SEO, keywords

4 Min Read

PPC and SEO: A New Chapter in Medical Marketing?

Patient Communication, Patient Engagement, SEO

3 Min Read

How Medical Marketers Can Make Content Accessible to Patients

Doctor Reviews, SEO, Online Reputation

3 Min Read

Over One-Third of Healthcare Providers Don't Respond to Negative Reviews, Study Shows

Social Media, Facebook, SEO

3 Min Read

The Link Between SEO and Social Media

Social Media, Telemedicine, Mobile Healthcare, SEO

3 Min Read

Telehealth Is Making Strides Among Elderly Patients

Review Management, Doctor Reviews, SEO

3 Min Read

How Medical Practices Can Use Patient Reviews to Boost Search Rankings

Google, SEO, keywords

3 Min Read

How to Choose and Use Target Keywords for Your Medical Practice

PPC, Search, Digital Advertising, SEO

3 Min Read

Search Spend Is Up, but its Share of Digital Ad Spend Is Lagging

Google, SEO, Website Optimization

3 Min Read

The Key to More Patients May Be Increasing Your Page Speed

Digital Marketing, Google, Search, SEO

3 Min Read

This Groundbreaking Study Reveals What People Search For Before Visiting the Emergency Room

Search, SEO, keywords, Mobile SEO

4 Min Read

5 Ways to Structure Medical Marketing Content So It Tops the SERPs

Google, Search, SEO

4 Min Read

Why Google's "Medic Update” Necessitates High-Quality Content

Hospital Marketing, Review Management, Telemedicine, SEO, Hospital

3 Min Read

5 Hospital Marketing Trends for 2019

Digital Marketing, patient recruitment, SEO Value, SEO

3 Min Read

Why SEO Matters for Medical Practices

Digital Marketing, Content Marketing, SEO

3 Min Read

Medical Marketers: An Optimized Site Doesn't Rank without Good Content

PPC, Digital Medical Marketing, SEO

5 Min Read

Connecting the Dots between PPC and SEO in Medical Marketing

Google Analytics, Mobile Marketing, SEO

6 Min Read

5 Healthcare Marketing Resolutions for 2019

Medical Device Marketing, Google, SEO, keywords

4 Min Read

Medical Device SEO Strategies for 2019

Digital Marketing, SEO, keywords

3 Min Read

Marketing to Patients with Chronic Disease

Lead Conversion, Search, SEO, Hospitals

3 Min Read

Should Hospitals Still Aim for a #1 SEO Ranking?

PPC, Digital Marketing, Search, SEO

3 Min Read

SEO Named the “Least Popular Marketing Channel”

SEO, Local Search, Voice Search, Local SEO, Mobile SEO

3 Min Read

3 Key Differences Between Text Search and Voice Search

Social Media, Search, SEO, Local Search

2 Min Read

These SEO Mistakes Could Be Driving Patients Away from Your Medical Practice

Digital Marketing, Conversion Rate, SEO, Hospitals

3 Min Read

Hospitals: Launch New Service Lines in Style with Landing Pages or Microsites

Digital Marketing, Search Engine Optimization, SEO

3 Min Read

Medical Marketers: Boost Your SEO Ranking by Understanding Searcher Intent

medical marketing strategy, Digital Medical Marketing, SEO, keywords, Medical Marketing Analytics

3 Min Read

The Top 6 SEO Mistakes that Medical Marketers Make

Medical Practice Marketing, SEO, Doctors, Medical Practice Management, Patient Centricity

3 Min Read

What Doctors Can Do in the Face of Healthcare Mega-Mergers

Google Adwords, SEO, Medical Practice Management

3 Min Read

Choosing the Right Long Tail Keywords for Your Medical Practice

Medical Practice Marketing, Healthcare Marketing, Google, Search Engine Optimization, SEO

3 Min Read

Should #1 Rankings Be Your Medical Practice's Main SEO Goal?

Digital Marketing, Google, Physician, SEO, Website Optimization, Hospitals, Mobile SEO

2 Min Read

Attention Medical Marketers: Are You Ready for Google’s Next Big Search Algorithm Shake-Up?

Digital Marketing, Search Engine Optimization, SEO, Website Optimization, Hospitals, Local SEO

3 Min Read

How Hospitals Can Use SEO to Promote Service Line Growth

Mobile Marketing, Mobile Healthcare, SEO, Local Search, Voice Search, Local SEO, Mobile SEO

4 Min Read

How to Make Sure Your Medical Practice's Website is Optimized for Mobile

Mobile Marketing, Physician, SEO, Local Search, Hospital, Voice Search, Local SEO, Mobile SEO

3 Min Read

How Medical Marketers Can Win the Voice Search SEO Game in 2018

Medical Practice Marketing, Google, Mobile Marketing, Physician, SEO, Local SEO, Mobile SEO

3 Min Read

Optimizing Your Medical Practice’s Listing on Google My Business

Website Design, Medical Marketing, Physician, SEO, Website Optimization, Hospital, Local SEO, Schema Markup

3 Min Read

Schema Markup Helps Medical Organizations Increase Conversions

Digital Marketing, Medical Practice Marketing, Google, Search Engine Optimization, Search Engine Marketing, SEO, Website Optimization, Local Search, Local SEO

3 Min Read

How Schema Markup Helps Medical Organizations Improve Local SEO

Mobile Marketing, Mobile Healthcare, Physician, SEO, Hospital, Mobile SEO

3 Min Read

Mobile SEO Tactics Medical Marketers Need to Know About

PPC, Digital Marketing, Medical Practice Marketing, Google, Social Media, Search Engine Marketing, Facebook, SEO

2 Min Read

The Three Pillars of a Successful Medical Practice Marketing Strategy

Medical Practice Marketing, Google, Content Marketing, Search Engine Marketing, SEO

3 Min Read

These Common Content Marketing Mistakes Could Be Hurting Your Medical Practice’s Online Visibility

Digital Marketing, Medical Practice Marketing, Medical Marketing, Mobile Marketing, SEO, Website Optimization

3 Min Read

How Medical Practice Marketers Can Leverage Micro-Moments As a Competitive Advantage

Medical Practice Marketing, Search Engine Optimization, Content Marketing, Physician, SEO, Website Optimization

3 Min Read

Why Wordpress Is the Best Choice for Hosting Your Medical Practice's Website

Digital Marketing, Medical Practice Marketing, Social Media, Mobile Marketing, Physician, SEO, Website Optimization

3 Min Read

You Know Your Medical Practice Needs a Digital Marketing Makeover When...

Search Engine Optimization, Medical Marketing, Local Directory Listings, Physician, SEO, Local Search, Hospital, search engine optimization for voice search, Voice Search

5 Min Read

Search Engine Optimization: The Rise of Voice Search in Healthcare

Digital Marketing, Hospital Marketing, Social Media, Digital Advertising, SEO, SEM

3 Min Read

3 Key Considerations for Hospitals Investing in Digital Marketing

Website Design, Google Adwords, Medical Marketing, Physician, SEO, Website Optimization, Hospital

2 Min Read

How Will Google's Machine Learning Algorithms Impact Your Medical Practice's SEO Strategy?

Medical Practice Marketing, Content Marketing, Physician, SEO

3 Min Read

How to Write the Best Possible Headlines for Your Medical Practice's Online Content

Google, Mobile Marketing, Physician, SEO, Hospital

3 Min Read

What Medical Marketers Should Know About Google’s “Mobile-First” Update

Medical Marketing, Mobile Marketing, Physician, SEO, Hospital, Voice Search

3 Min Read

What Medical Marketers Should Know About Voice Search and SEO

Digital Marketing, Medical Practice Marketing, Patient Engagement, Physician, SEO, SEM

3 Min Read

5 Reasons Your Medical Practice May Be Struggling to Convert New Patients Online

Digital Marketing, Medical Practice Marketing, SEO, SEM, Fertility Marketing

3 Min Read

Digital Marketing Best Practices for Fertility Clinics

Google Adwords, Medical Marketing, Digital Advertising, SEO, keywords, SEM

2 Min Read

Want More New Patients for Your Medical Practice? Build Better Landing Pages

Digital Marketing, Google, Medical Marketing, Physician, SEO, Hospital

3 Min Read

Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations

Digital Marketing, Healthcare Marketing, Physician Marketing, Google, Social Media, Blogging, Physician, SEO, SEM

4 Min Read

5 Simple Ways Physicians Can Boost Their Online Presence

Digital Marketing, Medical Marketing, Bing, Yahoo, SEO, SEM

3 Min Read

Why Medical Marketers Shouldn't Forget About Bing and Yahoo

Digital Marketing, Healthcare Marketing, SEO, SEM

3 Min Read

Understanding the New Path to Treatment

Google Adwords, Medical Marketing, Physician, SEO, SEM, Hospital

4 Min Read

Improving Your Medical Practice's Web Presence

Digital Marketing, Healthcare Marketing, Search Engine Optimization, Search Engine Marketing, SEO, SEM

4 Min Read

Digital Analytics 101 for Healthcare Marketers: Local Search Optimization

Healthcare Marketing, Content Marketing, Blogging, Healthcare Branding, SEO, SEM

4 Min Read

Digital Analytics 101 for Healthcare Marketers: Blogging

Medical Practice Marketing, Healthcare Marketing, SEM Strategies, SEO

4 Min Read

How to Manage the Online Reputation of Your Medical Practice

Hospital Marketing, Online Marketing, SEO, Website Optimization

3 Min Read

Optimizing Your Hospital's Online Presence: Structure Your Website in Accordance with SEO Best Practices

Healthcare Marketing, Hospital Marketing, Content Marketing, Targeted Local Marketing, SEO

3 Min Read

Optimizing Your Hospital's Online Presence: Create Great Content

Digital Marketing, Physician Marketing, SEM Strategies, Medical Marketing, SEO

3 Min Read

Why Physicians Shouldn't Do SEO Themselves

PPC, Digital Marketing, Healthcare Marketing, SEO

3 Min Read

8 Spooky Digital Pitfalls To Avoid That Should Scare Your Healthcare Marketing Team

Digital Marketing, Content Marketing, Blogging, SEO

2 Min Read

Healthcare Content Marketing: An Industry at the Tipping Point

Digital Marketing, Healthcare Marketing, Physician Marketing, Medical PPC, SEO

2 Min Read

Three Prongs of a Successful Digital Physician Marketing Strategy

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Medical Marketer's Guide: Website Design

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Read our insights.

Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press