Medical Marketing Insights

When it comes to medical marketing, not all digital ad types are created equal.

As competition in the digital adscape continues to heat up for healthcare marketers, effective keyword targeting has become more important than ever before — here’s what you need to know.

Reviews can make or break a medical practice — and since most people tend to judge books by their covers, physicians must be proactive about managing their reputation online.

This week, Google rolled out some significant changes to its AdWords platform. Medical marketers in particular will want to respond to this update by diversifying their efforts in order to effectively engage their intended audiences.

As consumers increasingly turn to the internet for health-related answers, establishing a highly-visible online presence is now a non-negotiable requirement for physicians.

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we’ll provide short briefs on the Whats, Whys, and Hows of digital strategy. In this article, we’ll explore how SEM and Paid Search bring measurability, and affordability to ...

Just about every marketer knows that your visibility on search engine queries is the single most important factor in determining how easy it is for a searcher to find your institution. Search Engine Marketing (SEM) is essential for hospital marketers to master if they want to connect ...

Unlike a majority of marketers who promote a single product, healthcare marketers don’t often have the luxury of honing in on one specific target market. Medical care is a necessity for patients young and old, male and female, short and tall. Illnesses and diseases won't discriminate, ...

Any hospital marketing professional will tell you digital advertising can make or break a campaign. The bad news is there are hundreds of ways to waste time and money trying to promote your facility on the Internet. Pitfalls, by definition, mean a trap or hidden snare that captures ...

One of the most intriguing search marketing predictions for 2015 comes from Moz.com's. Taking note of Twitter's increased efforts to improve their platform's SEO, analysts ...