Medical Marketing Insights

If you’re not reaching seniors on digital channels, you’re missing out. Here’s why medical organizations need to include digital advertising in their marketing strategies for people over 50.

In the age of the empowered patient, medical marketing best practices have changed dramatically.

Google now offers demographic targeting for search ads — here’s what medical marketers need to know.

Digital advertising for clinical trial recruitment is a no-brainer — but your degree of success largely depends on the quality of your vendor.

If your hospital is considering investing in a new digital marketing strategy, here are the three areas you should be focusing on.

Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike.

If you’ve invested in digital marketing for your medical practice but have yet to see significant results, one of these five common issues may be to blame.

  Thanks to digital marketing, smaller medical practices are finding themselves on an increasingly level playing field.

As medical marketing competition continues to heat up, healthcare organizations need to up their digital advertising game if they want to see a solid ROI.

As patients go online to search for fertility information, doctors can use educational resources and targeted keywords to convert their interest into appointments.