Medical Marketing Insights

If you’re not reaching seniors on digital channels, you’re missing out. Here’s why medical organizations need to include digital advertising in their marketing strategies for people over 50.

In the age of the empowered patient, medical marketing best practices have changed dramatically.

Google now offers demographic targeting for search ads — here’s what medical marketers need to know.

If your hospital is considering investing in a new digital marketing strategy, here are the three areas you should be focusing on.

If you’ve invested in digital marketing for your medical practice but have yet to see significant results, one of these five common issues may be to blame.

  Thanks to digital marketing, smaller medical practices are finding themselves on an increasingly level playing field.

As medical marketing competition continues to heat up, healthcare organizations need to up their digital advertising game if they want to see a solid ROI.

As patients go online to search for fertility information, doctors can use educational resources and targeted keywords to convert their interest into appointments.

A successful digital ad campaign is all about providing as direct a connection between active patients and your practice as possible — here’s why Google’s Ad Extensions are the perfect tools for the job. ...

Learning to effectively and efficiently target keywords for paid search campaigns is a skill that can take some time to master. Start your journey towards digital advertising excellence with this quick primer on Google AdWords ...