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Medical Marketing Insights

  • How Digital Advertising Helps Medical Marketers Attract More Elderly Patients

    by Jonathan Catley 4 min read

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    If you’re not reaching seniors on digital channels, you’re missing out. Here’s why medical organizations need to include digital advertising in their marketing strategies for people over 50.

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  • Understanding Healthcare’s New Digital Sales Funnel

    by Jonathan Catley 2 min read

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    In the age of the empowered patient, medical marketing best practices have changed dramatically.

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  • How Medical Marketers Can Take Advantage of Google's Demographic Targeting Capabilities

    by Jonathan Catley 4 min read

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    Google now offers demographic targeting for search ads — here’s what medical marketers need to know.

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  • 3 Key Considerations for Hospitals Investing in Digital Marketing

    by Jonathan Catley 4 min read

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    If your hospital is considering investing in a new digital marketing strategy, here are the three areas you should be focusing on.

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  • 5 Reasons Your Medical Practice May Be Struggling to Convert New Patients Online

    by Jonathan Catley 4 min read

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    If you’ve invested in digital marketing for your medical practice but have yet to see significant results, one of these five common issues may be to blame.

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  • How Small Medical Practices Can Use Digital Marketing to Compete With Major Healthcare Brands

    by Jonathan Catley 3 min read

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      Thanks to digital marketing, smaller medical practices are finding themselves on an increasingly level playing field.

    Read Post
  • 5 Search Engine Marketing Tips for Medical Practices

    by Jonathan Catley 5 min read

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    As medical marketing competition continues to heat up, healthcare organizations need to up their digital advertising game if they want to see a solid ROI.

    Read Post
  • Digital Marketing Best Practices for Fertility Clinics

    by Barret Wolf 5 min read

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    As patients go online to search for fertility information, doctors can use educational resources and targeted keywords to convert their interest into appointments.

    Read Post
  • What Medical Marketers Need to Know About Google Ad Extensions

    by Jonathan Catley 5 min read

    • Tweet

    A successful digital ad campaign is all about providing as direct a connection between active patients and your practice as possible — here’s why Google’s Ad Extensions are the perfect tools for the job. ...

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  • Google AdWords Targeting 101 for Medical Marketers

    by Jonathan Catley 5 min read

    • Tweet

    Learning to effectively and efficiently target keywords for paid search campaigns is a skill that can take some time to master. Start your journey towards digital advertising excellence with this quick primer on Google AdWords ...

    Read Post
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  • Physician (84)
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  • Facebook Advertising (13)
  • Healthcare Marketing ROI (13)
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  • Healthcare Social Media (12)
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  • Healthcare Branding (11)
  • internet marketing for doctors (11)
  • Customer Engagement (10)
  • Medical Technology Marketing (10)
  • SEO Value (10)
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  • Local Directory Listings (8)
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  • Regulatory Compliance (8)
  • Big Data (7)
  • Community Outreach (7)
  • DTC Marketing for Medical Devices (7)
  • DTP Marketing for Medical Devices (7)
  • HIPAA (7)
  • Online Reputation (7)
  • physician marketing online (7)
  • Apple (6)
  • Bing (6)
  • Campaign Optimization (6)
  • Instagram (6)
  • Medical Reviews (6)
  • Online ROI (6)
  • healthcare video (6)
  • Doctors (5)
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  • Targeted Local Marketing (5)
  • medical marketing SEO vs. PPC (5)
  • online health search behavior (5)
  • patient recruitment (5)
  • search engine optimization for voice search (5)
  • Inbound Marketing (4)
  • MD Connect (4)
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  • seo vs. ppc (3)
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  • Digital Analytics 101 (2)
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  • Google Display Network (2)
  • Google Maps (2)
  • Healthcare Startups (2)
  • Inc 500/5000 (2)
  • Link Building (2)
  • Medical Press Releases (2)
  • Medical Records (2)
  • Positioning (2)
  • TV Advertising (2)
  • Virtual Reality (2)
  • YouTube (2)
  • diversity (2)
  • internet marketing for physicians (2)
  • medical marketing research (2)
  • patient education (2)
  • self-diagnosis (2)
  • ADA (1)
  • ASRM2016 (1)
  • BirdEye (1)
  • Cleveland Clinic (1)
  • Conferences (1)
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  • Google symptom search (1)
  • Healthcare Legislation (1)
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