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Google's Ad Auction System is Changing – Here's Why That Matters
by Jonathan Catley 4 min read
Buyers will now pay the exact winning bid for Google Ads. For medical marketers, this means more transparency, but also higher prices.
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How Negative Keywords Help Boost Your Medical Practice’s Digital Advertising ROI
by Jonathan Catley 4 min read
With negative keywords, savvy digital marketers can prevent their ad spend from reaching the wrong audience.
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How Schema Markup Helps Medical Organizations Improve Local SEO
by James Anderson 3 min read
Using schema markup on your hospital or medical practice’s website helps boost your visibility in local search — here’s how.
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Understanding Healthcare’s New Digital Sales Funnel
by Jonathan Catley 2 min read
In the age of the empowered patient, medical marketing best practices have changed dramatically.
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Making Digital Advertising Work for Your Medical Practice or Hospital
by Jonathan Catley 4 min read
Digital advertising is arguably the most cost-efficient and impactful way to generate new business for your medical organization — but only with the proper approach.
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The Three Pillars of a Successful Medical Practice Marketing Strategy
by Jonathan Catley 3 min read
Medical marketing best practices have changed a great deal over the past 10 years — here’s what a solid strategy looks like in the digital age.
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5 Mistakes Medical Organizations Make In Digital Marketing Campaigns
by Jonathan Catley 4 min read
If your medical practice or hospital is investing in search engine marketing, make sure you avoid these common pitfalls.
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These Common Content Marketing Mistakes Could Be Hurting Your Medical Practice’s Online Visibility
by Jonathan Catley 4 min read
Content marketing plays an integral in your medical practice’s ability to attract new patients online — but without the proper approach, you may be doing more harm than good.
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Here's How Patients Actually Search for Physicians Online
by Jonathan Catley 3 min read
Learn how to optimize your medical practice or hospital’s online presence in accordance with emerging patient preferences.
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How Small Medical Practices Can Use Digital Marketing to Compete With Major Healthcare Brands
by Jonathan Catley 3 min read
Thanks to digital marketing, smaller medical practices are finding themselves on an increasingly level playing field.
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- Big Data (7)
- Community Outreach (7)
- DTC Marketing for Medical Devices (7)
- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
- Medical Reviews (6)
- Online ROI (6)
- healthcare video (6)
- Doctors (5)
- Google Analytics (5)
- Targeted Local Marketing (5)
- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
- patient recruitment (5)
- search engine optimization for voice search (5)
- Inbound Marketing (4)
- MD Connect (4)
- Mayo Clinic (4)
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- Yahoo (3)
- finding new patients online (3)
- medical marketing statistics (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
- Google Maps (2)
- Healthcare Startups (2)
- Inc 500/5000 (2)
- Link Building (2)
- Medical Press Releases (2)
- Medical Records (2)
- Positioning (2)
- TV Advertising (2)
- Virtual Reality (2)
- YouTube (2)
- diversity (2)
- internet marketing for physicians (2)
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- self-diagnosis (2)
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