Medical Marketing Insights

Buyers will now pay the exact winning bid for Google Ads. For medical marketers, this means more transparency, but also higher prices.

With negative keywords, savvy digital marketers can prevent their ad spend from reaching the wrong audience.

Learn how to lower clinical trial recruitment costs and speed up enrollment timelines with digital advertising.

Using schema markup on your hospital or medical practice’s website helps boost your visibility in local search — here’s how.

In the age of the empowered patient, medical marketing best practices have changed dramatically.

Digital advertising is arguably the most cost-efficient and impactful way to generate new business for your medical organization — but only with the proper approach.

Medical marketing best practices have changed a great deal over the past 10 years — here’s what a solid strategy looks like in the digital age.

If your medical practice or hospital is investing in search engine marketing, make sure you avoid these common pitfalls.

Content marketing plays an integral in your medical practice’s ability to attract new patients online — but without the proper approach, you may be doing more harm than good.

Learn how to optimize your medical practice or hospital’s online presence in accordance with emerging patient preferences.