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Medical Marketing Insights

  • Search Spend Is Up, but its Share of Digital Ad Spend Is Lagging

    by Jonathan Catley 4 min read

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    As the online marketing landscape shifts, having well-crafted search ads and a comprehensive SEO strategy remain fundamental.

    Read Post
  • Why PPC Shouldn't Be Your Digital Trial Lifeboat

    by Dan Stempel 3 min read

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    In a pinch, PPC can help rescue clinical trial recruitment efforts. But taking a more proactive approach may enable a campaign to reach its full potential.

    Read Post
  • How Healthcare Marketers Can Combat the Teen Vaping Crisis

    by Jonathan Catley 6 min read

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    As teen e-cigarette use hits alarming rates, medical marketers can combat the popularity of vaping through targeted digital marketing strategies.  

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  • This Groundbreaking Study Reveals What People Search For Before Visiting the Emergency Room

    by Jonathan Catley 4 min read

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    It should be no surprise that, for many patients, the number of healthcare searches increases before they visit the ER.

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  • 5 Ways to Structure Medical Marketing Content So It Tops the SERPs

    by Jonathan Catley 5 min read

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    Natural and user-driven content is key to securing a high ranking on SERPs. Here’s how medical marketers can boost traffic and increase conversions.

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  • Why Google's "Medic Update” Necessitates High-Quality Content

    by James Anderson 5 min read

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    If the August 2018 Google Medic Update impacted your page views, you’re not alone. Here’s why health marketers should build quality content — and a positive reputation.

    Read Post
  • Search Ads on Facebook? What the New Feature Could Mean for Medical Marketers

    by Jonathan Catley 3 min read

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    Facebook is testing a new search advertising feature. What will it potentially mean for healthcare marketers?

    Read Post
  • A Guide to the New-and-Improved Google My Business for Medical Marketers

    by Jonathan Catley 3 min read

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      With this latest update, Google My Business is emerging as an essential CRM tool for medical practices. Here’s how medical marketers can make the most of the new features.

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  • Branded Search vs. Direct Search for Medical Device Companies

    by Jonathan Catley 4 min read

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    What’s the difference between branded and direct search? Here’s what medical device companies need to know to attract digitally-savvy consumers.

    Read Post
  • What Healthcare Can Learn from Google's Most Impactful Algorithm Updates

    by Jonathan Catley 5 min read

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    With each update comes a new opportunity to succeed. Here’s what medical marketers need to know about boosting their Google Search rankings.

    Read Post
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MD Connect Makes Inc 5000 List for 4th Consecutive Year

 

 

 

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  • Regulatory Compliance (8)
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  • Community Outreach (7)
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  • DTP Marketing for Medical Devices (7)
  • HIPAA (7)
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  • physician marketing online (7)
  • Apple (6)
  • Bing (6)
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  • Medical Reviews (6)
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  • medical marketing SEO vs. PPC (5)
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  • Google Display Network (2)
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  • Link Building (2)
  • Medical Press Releases (2)
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  • Positioning (2)
  • TV Advertising (2)
  • Virtual Reality (2)
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  • diversity (2)
  • internet marketing for physicians (2)
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  • ADA (1)
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