Medical Marketing Insights

A top search ranking may be harder to achieve than it once was, but hospitals shouldn’t despair. Quality content and conversion-driven strategies can still improve SEO rankings and turn leads into patients. ...

Far too many medical marketers leave Bing out of their SEO strategy, but ignoring it means missing out on a pool of potential patients.

A recent survey showed that SEO is the least popular channel for companies to invest in — but it shouldn’t be. Here are four reasons why SEO should be top priority for your healthcare organization.

Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign.

Website speed is now a direct ranking factor for mobile searches. Learn how medical marketers can get ahead of the trend and improve site performance.

Medical marketers — steer clear of these six mistakes if you want to develop a strong SEO strategy.

Google AdWords can help medical marketers take their digital ad campaigns to the next level and boost patient recruitment for particular service lines.

Google’s new Symptom Search is a big step forward for patients in search of health-related information online — but what does it mean for the future of healthcare analytics?

Google announced their latest round of AdWords updates at the recent Google Performance Summit. The biggest takeaway? Mobile is stepping squarely into the spotlight.

Healthcare marketing is an oftentimes confusing and frustrating endeavor. Despite being beset by patient demands, healthcare reforms, and insurance requirements, medical professionals are still expected to keep on top of rapidly-changing advances in ...