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PPC, Search, Digital Advertising, SEO

3 Min Read

Search Spend Is Up, but its Share of Digital Ad Spend Is Lagging

PPC, Google Adwords, Search

3 Min Read

Why PPC Shouldn't Be Your Digital Trial Lifeboat

Digital Marketing, Social Media, Search

4 Min Read

How Healthcare Marketers Can Combat the Teen Vaping Crisis

Digital Marketing, Google, Search, SEO

3 Min Read

This Groundbreaking Study Reveals What People Search For Before Visiting the Emergency Room

Search, SEO, keywords, Mobile SEO

4 Min Read

5 Ways to Structure Medical Marketing Content So It Tops the SERPs

Google, Search, SEO

4 Min Read

Why Google's "Medic Update” Necessitates High-Quality Content

Search, Facebook, Facebook Advertising

3 Min Read

Search Ads on Facebook? What the New Feature Could Mean for Medical Marketers

Google, Patient Communication, Search

3 Min Read

A Guide to the New-and-Improved Google My Business for Medical Marketers

Google, DTC Marketing for Medical Devices, Search, DTP Marketing for Medical Devices

3 Min Read

Branded Search vs. Direct Search for Medical Device Companies

Google, Search, Local Search, Mobile SEO

4 Min Read

What Healthcare Can Learn from Google's Most Impactful Algorithm Updates

Lead Conversion, Search, SEO, Hospitals

3 Min Read

Should Hospitals Still Aim for a #1 SEO Ranking?

Google, Bing, Search

4 Min Read

A Guide to Bing for Medical Marketers

PPC, Digital Marketing, Search, SEO

3 Min Read

SEO Named the “Least Popular Marketing Channel”

Google, Search, Mobile Marketing, Industry Trends

3 Min Read

How Google’s Speed Update Affects Medical Marketers

Social Media, Search, SEO, Local Search

2 Min Read

These SEO Mistakes Could Be Driving Patients Away from Your Medical Practice

Medical PPC, Google Adwords, Search, Digital Advertising

3 Min Read

How Hospitals Can Leverage Google AdWords to Grow Service Lines

Google, Search, Medical Technology, Healthcare Industry, Medical Marketing Analytics

3 Min Read

Why Google's Symptom Search Is Going to Revolutionize Healthcare

Digital Marketing, Digital Medical Marketing, Google, Google Adwords, Google Analytics, Medical Marketing, Search, Mobile Marketing

4 Min Read

Google's Ad Platforms Are Getting a Facelift - Here's What Medical Marketers Need to Know

Digital Marketing, Healthcare Marketing, Social Media, Search

2 Min Read

5 Statistics Healthcare Marketers Should Know About Digital Marketing

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Medical Marketer's Guide: Website Design

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Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press