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Search Spend Is Up, but its Share of Digital Ad Spend Is Lagging
by Jonathan Catley 4 min read
As the online marketing landscape shifts, having well-crafted search ads and a comprehensive SEO strategy remain fundamental.
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Why PPC Shouldn't Be Your Digital Trial Lifeboat
by Dan Stempel 3 min read
In a pinch, PPC can help rescue clinical trial recruitment efforts. But taking a more proactive approach may enable a campaign to reach its full potential.
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How Healthcare Marketers Can Combat the Teen Vaping Crisis
by Jonathan Catley 6 min read
As teen e-cigarette use hits alarming rates, medical marketers can combat the popularity of vaping through targeted digital marketing strategies.
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This Groundbreaking Study Reveals What People Search For Before Visiting the Emergency Room
by Jonathan Catley 4 min read
It should be no surprise that, for many patients, the number of healthcare searches increases before they visit the ER.
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5 Ways to Structure Medical Marketing Content So It Tops the SERPs
by Jonathan Catley 5 min read
Natural and user-driven content is key to securing a high ranking on SERPs. Here’s how medical marketers can boost traffic and increase conversions.
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Why Google's "Medic Update” Necessitates High-Quality Content
by James Anderson 5 min read
If the August 2018 Google Medic Update impacted your page views, you’re not alone. Here’s why health marketers should build quality content — and a positive reputation.
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Search Ads on Facebook? What the New Feature Could Mean for Medical Marketers
by Jonathan Catley 3 min read
Facebook is testing a new search advertising feature. What will it potentially mean for healthcare marketers?
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A Guide to the New-and-Improved Google My Business for Medical Marketers
by Jonathan Catley 3 min read
With this latest update, Google My Business is emerging as an essential CRM tool for medical practices. Here’s how medical marketers can make the most of the new features.
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Branded Search vs. Direct Search for Medical Device Companies
by Jonathan Catley 4 min read
What’s the difference between branded and direct search? Here’s what medical device companies need to know to attract digitally-savvy consumers.
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What Healthcare Can Learn from Google's Most Impactful Algorithm Updates
by Jonathan Catley 5 min read
With each update comes a new opportunity to succeed. Here’s what medical marketers need to know about boosting their Google Search rankings.
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