Medical Marketing Insights

What’s the difference between branded and direct search? Here’s what medical device companies need to know to attract digitally-savvy consumers.

Meeting recruitment goals is incredibly challenging for any clinical trial, but it’s even more so when fewer than 200,000 people nationwide are potential candidates, as is often the case for rare ...

With each update comes a new opportunity to succeed. Here’s what medical marketers need to know about boosting their Google Search rankings.

Understanding your audience’s motives leads to better marketing. Here are some of the common reasons people choose to join clinical trials, and how CROs and sponsors can use patients’ motivations to ...

The next chapter in the Google Ads saga is responsive search, which allows clinical trials to test the most effective headlines and descriptions for patient recruitment.

A top search ranking may be harder to achieve than it once was, but hospitals shouldn’t despair. Quality content and conversion-driven strategies can still improve SEO rankings and turn leads into patients. ...

Far too many medical marketers leave Bing out of their SEO strategy, but ignoring it means missing out on a pool of potential patients.

A recent survey showed that SEO is the least popular channel for companies to invest in — but it shouldn’t be. Here are four reasons why SEO should be top priority for your healthcare organization.

Ready to boost clinical trial enrollment through paid search advertising? Follow these six simple steps to implement an effective pay-per-click campaign.

Website speed is now a direct ranking factor for mobile searches. Learn how medical marketers can get ahead of the trend and improve site performance.