Medical Marketing Insights

In a pinch, PPC can help rescue clinical trial recruitment efforts. But taking a more proactive approach may enable a campaign to reach its full potential.

As teen e-cigarette use hits alarming rates, medical marketers can combat the popularity of vaping through targeted digital marketing strategies.  

It should be no surprise that, for many patients, the number of healthcare searches increases before they visit the ER.

Natural and user-driven content is key to securing a high ranking on SERPs. Here’s how medical marketers can boost traffic and increase conversions.

If the August 2018 Google Medic Update impacted your page views, you’re not alone. Here’s why health marketers should build quality content — and a positive reputation.

Learn what makes some clinical trial search ads a flop and others a success.

Facebook is testing a new search advertising feature. What will it potentially mean for healthcare marketers?

  With this latest update, Google My Business is emerging as an essential CRM tool for medical practices. Here’s how medical marketers can make the most of the new features.

What’s the difference between branded and direct search? Here’s what medical device companies need to know to attract digitally-savvy consumers.

Meeting recruitment goals is incredibly challenging for any clinical trial, but it’s even more so when fewer than 200,000 people nationwide are potential candidates, as is often the case for rare ...