Medical Marketing Insights

Twitter isn’t just for memes — it also offers the opportunity for healthcare providers to engage in discussions with potential patients, build personal brands, and promote healthy living.

These five trends are defining healthcare marketing in 2019.

Negative reviews might seem like the end of the world, but these six simple steps can help medical practices successfully manage their online relationships.

Hospitals that ignore Yelp reviews may be missing out on the chance to take an active role in developing a positive online reputation.

Online medical practice reviews are increasingly important for physicians hoping to attract internet-savvy patients. But a new study shows that what happens outside the exam room is just as important as the care a patient ...

How Google’s latest changes could impact your medical practice or hospital’s digital marketing strategy.

Patient reviews are playing a larger role in the path to treatment than ever before — here are a few things that every physician needs to know about online reputation management.

Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients.

There was a time when a physician's reputation relied heavily on word of mouth and patients referrals. However, as time progresses, patients are becoming more connected through use of the internet. Most patients are aware that, if they want a quick and ...

Reputation is critical to every healthcare provider and while many use the internet to promote that reputation, few use the tools it offers to effectively identify and address bad press. Damaging reviews, articles, and blogs can taint a provider’s ...