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Medical Marketing Insights

  • Google Just Updated its Online Review Guidelines — Here’s What Medical Marketers Should Know

    by Jonathan Catley 3 min read

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    How Google’s latest changes could impact your medical practice or hospital’s digital marketing strategy.

    Read Post
  • What Doctors Should Know About Online Reputation Management in 2017

    by Jonathan Catley 4 min read

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    Patient reviews are playing a larger role in the path to treatment than ever before — here are a few things that every physician needs to know about online reputation management.

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  • How Does Your Medical Organization Handle Negative Feedback?

    by Kate Gillmer 3 min read

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    Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients.

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  • Best Practices for Managing Online Yelp Reviews for Your Physician Practice

    by MD Connect 4 min read

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    There was a time when a physician's reputation relied heavily on word of mouth and patients referrals. However, as time progresses, patients are becoming more connected through use of the internet. Most patients are aware that, if they want a quick and ...

    Read Post
  • Use Review Sites and Search Queries to Manage Bad Press

    by Jonathan Catley 3 min read

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    Reputation is critical to every healthcare provider and while many use the internet to promote that reputation, few use the tools it offers to effectively identify and address bad press. Damaging reviews, articles, and blogs can taint a provider’s ...

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  • Elements of a Good Digital Marketing Plan for Your Medical Practice

    by Jonathan Catley 4 min read

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    Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. After all,

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  • How Customer Service is Your Best Physican Marketing Tool

    by Jonathan Catley 4 min read

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    You might not automatically connect customer service and physician marketing, but the two have a symbiotic relationship. The happier your patients are, the more they talk about you to their family and friends. Word ...

    Read Post
  • A Doctor's Reputation Means Everything: How to Protect Yours

    by Jonathan Catley 3 min read

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    What do your patients say about you? For a medical practice, a healthy reputation means growth potential and successful

    Read Post
  • Dealing with Negative Online Reviews of Doctors

    by Jonathan Catley 3 min read

    • Tweet

    Can one bad apple ruin it for the bunch? Yes, if you’re talking about online reviews. Doctors train for many years and work very hard to maintain robust practices, so it is only natural that they are very ...

    Read Post
  • 5 Ways to Market Yourself as a Medical Expert

    by Jonathan Catley 6 min read

    • Tweet

    Because medicine is a service-oriented profession, medical practitioners must embrace marketing today, including online marketing, in addition to practicing medicine. Lack of credibility ...

    Read Post
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MDC News

MD Connect Celebrates 7 Years on the Inc. 5000

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  • Medical Technology Marketing (10)
  • SEO Value (10)
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  • Lead Conversion (8)
  • Local Directory Listings (8)
  • Mobile SEO (8)
  • Regulatory Compliance (8)
  • Big Data (7)
  • Community Outreach (7)
  • DTC Marketing for Medical Devices (7)
  • DTP Marketing for Medical Devices (7)
  • HIPAA (7)
  • Online Reputation (7)
  • physician marketing online (7)
  • Apple (6)
  • Bing (6)
  • Campaign Optimization (6)
  • Instagram (6)
  • Medical Reviews (6)
  • Online ROI (6)
  • healthcare video (6)
  • Doctors (5)
  • Google Analytics (5)
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  • medical marketing SEO vs. PPC (5)
  • online health search behavior (5)
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  • search engine optimization for voice search (5)
  • Inbound Marketing (4)
  • MD Connect (4)
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  • seo vs. ppc (3)
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  • Digital Analytics 101 (2)
  • Fertility Marketing (2)
  • Google Display Network (2)
  • Google Maps (2)
  • Healthcare Startups (2)
  • Inc 500/5000 (2)
  • Link Building (2)
  • Medical Press Releases (2)
  • Medical Records (2)
  • Positioning (2)
  • TV Advertising (2)
  • Virtual Reality (2)
  • YouTube (2)
  • diversity (2)
  • internet marketing for physicians (2)
  • medical marketing research (2)
  • patient education (2)
  • self-diagnosis (2)
  • ADA (1)
  • ASRM2016 (1)
  • BirdEye (1)
  • Cleveland Clinic (1)
  • Conferences (1)
  • Digital Marketing for Medical Devices Summit (1)
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  • Google symptom search (1)
  • Healthcare Legislation (1)
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  • Podcasts (1)
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