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Google Just Updated its Online Review Guidelines — Here’s What Medical Marketers Should Know
by Jonathan Catley 3 min read
How Google’s latest changes could impact your medical practice or hospital’s digital marketing strategy.
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What Doctors Should Know About Online Reputation Management in 2017
by Jonathan Catley 4 min read
Patient reviews are playing a larger role in the path to treatment than ever before — here are a few things that every physician needs to know about online reputation management.
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How Does Your Medical Organization Handle Negative Feedback?
by Kate Gillmer 3 min read
Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients.
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Best Practices for Managing Online Yelp Reviews for Your Physician Practice
by MD Connect 4 min read
There was a time when a physician's reputation relied heavily on word of mouth and patients referrals. However, as time progresses, patients are becoming more connected through use of the internet. Most patients are aware that, if they want a quick and ...
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Use Review Sites and Search Queries to Manage Bad Press
by Jonathan Catley 3 min read
Reputation is critical to every healthcare provider and while many use the internet to promote that reputation, few use the tools it offers to effectively identify and address bad press. Damaging reviews, articles, and blogs can taint a provider’s ...
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Elements of a Good Digital Marketing Plan for Your Medical Practice
by Jonathan Catley 4 min read
Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. After all,
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How Customer Service is Your Best Physican Marketing Tool
by Jonathan Catley 4 min read
You might not automatically connect customer service and physician marketing, but the two have a symbiotic relationship. The happier your patients are, the more they talk about you to their family and friends. Word ...
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A Doctor's Reputation Means Everything: How to Protect Yours
by Jonathan Catley 3 min read
What do your patients say about you? For a medical practice, a healthy reputation means growth potential and successful
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Dealing with Negative Online Reviews of Doctors
by Jonathan Catley 3 min read
Can one bad apple ruin it for the bunch? Yes, if you’re talking about online reviews. Doctors train for many years and work very hard to maintain robust practices, so it is only natural that they are very ...
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5 Ways to Market Yourself as a Medical Expert
by Jonathan Catley 6 min read
Because medicine is a service-oriented profession, medical practitioners must embrace marketing today, including online marketing, in addition to practicing medicine. Lack of credibility ...
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