Medical Marketing Insights

How Google’s latest changes could impact your medical practice or hospital’s digital marketing strategy.

Patient reviews are playing a larger role in the path to treatment than ever before — here are a few things that every physician needs to know about online reputation management.

Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients.

There was a time when a physician's reputation relied heavily on word of mouth and patients referrals. However, as time progresses, patients are becoming more connected through use of the internet. Most patients are aware that, if they want a quick and accurate snapshot of a physician ...

Reputation is critical to every healthcare provider and while many use the internet to promote that reputation, few use the tools it offers to effectively identify and address bad press. Damaging reviews, articles, and blogs can taint a provider’s reputation but they also present an ...

Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. After all,

You might not automatically connect customer service and physician marketing, but the two have a symbiotic relationship. The happier your patients are, the more they talk about you to their family and friends. Word of mouth is one of the most ...

What do your patients say about you? For a medical practice, a healthy reputation means growth potential and successful

Can one bad apple ruin it for the bunch? Yes, if you’re talking about online reviews. Doctors train for many years and work very hard to maintain robust practices, so it is only natural that they are very protective about their reputations. ...

Because medicine is a service-oriented profession, medical practitioners must embrace marketing today, including online marketing, in addition to practicing medicine. Lack of credibility is one of the biggest roadblocks ...