Medical Marketing Insights

Tracking these performance metrics will help improve your hospital's digital marketing outcomes. 

Medical marketing best practices have changed a great deal over the past 10 years — here’s what a solid strategy looks like in the digital age.

If your medical practice or hospital is investing in search engine marketing, make sure you avoid these common pitfalls.

Hospital marketers understand the importance of digital advertising — but do they know what actually goes into managing a successful campaign?

Thanks to the internet, today’s patients are more empowered than ever before — here’s how hospitals can use search engine marketing tactics to capitalize upon this fact.

For a vision of the future of medical marketing, industry professionals need only look around them.

The healthcare industry is struggling with revenue problems — here's why digital marketing could be the cure.

As competition in the digital adscape continues to heat up for healthcare marketers, effective keyword targeting has become more important than ever before — here’s what you need to know. ...

Local search is still a relatively untapped source of new patients — here’s how medical marketers take advantage of this fact.

The results are in on how medical pay-per-click compares to other industries — so what can medical marketers do to boost conversion rates and improve their ROI?