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10 PPC KPIs to Boost Your Hospital’s Digital Advertising ROI
by Jonathan Catley 5 min read
Tracking these performance metrics will help improve your hospital's digital marketing outcomes.
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The Three Pillars of a Successful Medical Practice Marketing Strategy
by Jonathan Catley 3 min read
Medical marketing best practices have changed a great deal over the past 10 years — here’s what a solid strategy looks like in the digital age.
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5 Mistakes Medical Organizations Make In Digital Marketing Campaigns
by Jonathan Catley 4 min read
If your medical practice or hospital is investing in search engine marketing, make sure you avoid these common pitfalls.
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How Do I Maximize My Hospital’s Digital Advertising ROI?
by Jonathan Catley 3 min read
Hospital marketers understand the importance of digital advertising — but do they know what actually goes into managing a successful campaign?
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How Hospitals Can Target Active Patients Online to Improve Their Digital Marketing ROI
by Jonathan Catley 3 min read
Thanks to the internet, today’s patients are more empowered than ever before — here’s how hospitals can use search engine marketing tactics to capitalize upon this fact.
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The Future of Medical Marketing Has Already Arrived
by Jonathan Catley 3 min read
For a vision of the future of medical marketing, industry professionals need only look around them.
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Why Digital Marketing Could Be the Cure to the Healthcare Industry's Revenue Problems
by Jonathan Catley 3 min read
The healthcare industry is struggling with revenue problems — here's why digital marketing could be the cure.
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Using Keywords to Boost Your Digital Healthcare Marketing ROI
by Jonathan Catley 4 min read
As competition in the digital adscape continues to heat up for healthcare marketers, effective keyword targeting has become more important than ever before — here’s what you need to know. ...
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How to Take Advantage of the Medical Industry's Underinvestment in Local Search
by Michael Nicolosi 4 min read
Local search is still a relatively untapped source of new patients — here’s how medical marketers take advantage of this fact.
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How Does Medical PPC Stack Up Against Other Industries?
by Jonathan Catley 4 min read
The results are in on how medical pay-per-click compares to other industries — so what can medical marketers do to boost conversion rates and improve their ROI?
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- DTP Marketing for Medical Devices (7)
- HIPAA (7)
- Online Reputation (7)
- physician marketing online (7)
- Apple (6)
- Bing (6)
- Campaign Optimization (6)
- Instagram (6)
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- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
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- search engine optimization for voice search (4)
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- medical marketing statistics (3)
- millennials (3)
- privacy (3)
- seo vs. ppc (3)
- Concierge Care (2)
- Digital Analytics 101 (2)
- Fertility Marketing (2)
- Google Display Network (2)
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- Inc 500/5000 (2)
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- Medical Press Releases (2)
- Medical Records (2)
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- Positioning (2)
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