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Making a Connection: How to Humanize Physician Marketing
by Jonathan Catley 3 min read
What does it mean to humanize your brand? It is a catchphrase that you often hear in the marketing community, and one that is especially prevalent in healthcare. Patients are no longer just the people doctors treat. ...
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3 Great Topics for Physicians New to Podcasting
by Jonathan Catley 3 min read
Podcasts can be a great way for physicians to create relevant, engaging content for patients. Podcast content can be integrated into a variety of the physician’s existing marketing efforts, such as a website or ...
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Communication skills: The ultimate physician marketing tool
by Jonathan Catley 3 min read
“I like my doctor.” Those four words are the most critical factor in patient choice. According to a
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