Medical Marketing Insights

Today’s seniors grew up with traditional media. Millennials grew up with digital media. Therefore, seniors should continue to receive traditional advertisements, while Millennials and younger audiences receive the brunt of digital ads. If you think ...

An email newsletter is one of the tried and true methods of physician marketers for staying in touch with patients between doctor visits. Email newsletters help physicians stay relevant over long periods when they may not see a patient in-person. They ...

When a hot topic about medicine goes viral, it is a golden opportunity for physician marketers. Health topics provide fodder for custom content in a wide variety of mediums. Here are four ways physician marketers can take advantage of trending ...

Imagine this scenario: You’ve been seeing your GP for years, and you like him a lot. You’re pretty healthy, so you only see him once or twice per year. Then, all of a sudden, you have a serious, life-threatening health problem. You’re in constant ...

More and more, doctors and patients are relying on the internet to interact with each other. Using healthcare portals accessible on the web has revolutionized communication and substantially ...

You might not automatically connect customer service and physician marketing, but the two have a symbiotic relationship. The happier your patients are, the more they talk about you to their family and friends. Word ...

If Instagram seems like a site dedicated to celebrity selfies and beach pictures, think again. Instagram may very well be Kim Kardashian’s favorite place to post bikini shots, but there is more to it. This social ...

Efficient blogging – is that even a thing? Physicians understand the need for efficiency when dealing with patients. Treat ‘em and street ‘em is the philosophy that keeps a clinic or practice from screeching to a ...

One of the eternal struggles for physicians is the balance between maximizing revenue and valuing patients’ time. Squeezing in as many appointments as possible may seem like the best way to maximize revenue, but does ...

They say it’s the little things that count. When it comes to patient’s perception of a ...