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Medical Marketing Insights

  • Digitally Engaging the Elderly: Why & How You Should be Targeting this Patient Demographic

    by Jonathan Catley 5 min read

    • Tweet

    Today’s seniors grew up with traditional media. Millennials grew up with digital media. Therefore, seniors should continue to receive traditional advertisements, while Millennials and younger audiences receive the brunt of digital ads. If you think ...

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  • 3 Tips for Improving Your Medical Practice Email Newsletter

    by Jonathan Catley 4 min read

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    An email newsletter is one of the tried and true methods of physician marketers for staying in touch with patients between doctor visits. Email newsletters help physicians stay relevant over long periods when they may not see a patient in-person. They ...

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  • 4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy

    by Jonathan Catley 4 min read

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    When a hot topic about medicine goes viral, it is a golden opportunity for physician marketers. Health topics provide fodder for custom content in a wide variety of mediums. Here are four ways physician marketers can take advantage of trending ...

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  • Is Your Medical Practice Office Staff Killing Your Marketing Effort?

    by Jonathan Catley 4 min read

    • Tweet

    Imagine this scenario: You’ve been seeing your GP for years, and you like him a lot. You’re pretty healthy, so you only see him once or twice per year. Then, all of a sudden, you have a serious, life-threatening health problem. You’re in constant ...

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  • The Value of Healthcare Portals for Patient Engagement

    by Jonathan Catley 6 min read

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    More and more, doctors and patients are relying on the internet to interact with each other. Using healthcare portals accessible on the web has revolutionized communication and substantially ...

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  • How Customer Service is Your Best Physican Marketing Tool

    by Jonathan Catley 4 min read

    • Tweet

    You might not automatically connect customer service and physician marketing, but the two have a symbiotic relationship. The happier your patients are, the more they talk about you to their family and friends. Word ...

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  • Is There More to Instagram then Celebrity Selfies? How Healthcare Can Utilize the Social Media Channel

    by Jonathan Catley 3 min read

    • Tweet

    If Instagram seems like a site dedicated to celebrity selfies and beach pictures, think again. Instagram may very well be Kim Kardashian’s favorite place to post bikini shots, but there is more to it. This social ...

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  • How Doctors can Master Efficient Blogging

    by Jonathan Catley 3 min read

    • Tweet

    Efficient blogging – is that even a thing? Physicians understand the need for efficiency when dealing with patients. Treat ‘em and street ‘em is the philosophy that keeps a clinic or practice from screeching to a ...

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  • Why Wait Times Matter in Physician Marketing

    by Jonathan Catley 3 min read

    • Tweet

    One of the eternal struggles for physicians is the balance between maximizing revenue and valuing patients’ time. Squeezing in as many appointments as possible may seem like the best way to maximize revenue, but does ...

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  • Using Proxy Measures to Enhance Physician Marketing

    by Jonathan Catley 3 min read

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    They say it’s the little things that count. When it comes to patient’s perception of a ...

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  • HIPAA (7)
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  • physician marketing online (7)
  • Apple (6)
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  • Google Display Network (2)
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  • Medical Press Releases (2)
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  • Positioning (2)
  • TV Advertising (2)
  • Virtual Reality (2)
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  • diversity (2)
  • internet marketing for physicians (2)
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  • self-diagnosis (2)
  • ADA (1)
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