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How Negative Keywords Help Boost Your Medical Practice’s Digital Advertising ROI
by Jonathan Catley 4 min read
With negative keywords, savvy digital marketers can prevent their ad spend from reaching the wrong audience.
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Get More Online Referrals By Optimizing the Digital Patient Journey
by Jonathan Catley 4 min read
Today’s patients expect seamless, high-quality digital experiences — here’s how to give them what they want and generate more new appointments.
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Attention Medical Marketers: Are You Ready for Google’s Next Big Search Algorithm Shake-Up?
by Jonathan Catley 3 min read
Google is planning some significant algorithm changes in the coming months — here’s how to avoid being penalized.
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How Medical Marketers Can Win the Voice Search SEO Game in 2018
by Jonathan Catley 5 min read
Voice search in healthcare is on the rise — here's how to ensure your medical practice or hospital stays one step ahead of the competition in 2018.
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Google Just Updated its Online Review Guidelines — Here’s What Medical Marketers Should Know
by Jonathan Catley 3 min read
How Google’s latest changes could impact your medical practice or hospital’s digital marketing strategy.
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Is Your Medical Organization's Digital Advertising Budget Being Wasted on Bot Traffic?
by Jonathan Catley 3 min read
Bot traffic poses a threat to medical marketers everywhere. Here’s how they gobble up your ad budget — and how to avoid them.
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Optimizing Video Content for Your Medical Organization
by Jonathan Catley 4 min read
Video can be a valuable tool for any medical practice. Here’s how to make this marketing channel work for you and your organization.
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Harnessing Data to Boost Your Medical Practice's Digital Marketing ROI
by Jonathan Catley 3 min read
Consumer data is everywhere — but are you using it correctly? Learn how to boost your medical practice's digital marketing ROI with data analytics.
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Last-Click Attribution May Be Jeopardizing Your Medical Practice's Digital Marketing ROI
by Jonathan Catley 3 min read
In an omnichannel healthcare environment, last-click attribution models have become a relic of the past. Here’s what medical marketers should do instead.
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How Digital Advertising Helps Medical Marketers Attract More Elderly Patients
by Jonathan Catley 4 min read
If you’re not reaching seniors on digital channels, you’re missing out. Here’s why medical organizations need to include digital advertising in their marketing strategies for people over 50.
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- seo vs. ppc (3)
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- Digital Analytics 101 (2)
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- Google Display Network (2)
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- Medical Press Releases (2)
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