We’ll show you how we think.

PPC, Medical Practice Marketing, Google Adwords, Search Engine Marketing, Digital Advertising, Physician

3 Min Read

How Negative Keywords Help Boost Your Medical Practice’s Digital Advertising ROI

Social Media, Healthcare Branding, Digital Advertising, Physician, Website Optimization, Hospitals

3 Min Read

Get More Online Referrals By Optimizing the Digital Patient Journey

Digital Marketing, Google, Physician, SEO, Website Optimization, Hospitals, Mobile SEO

2 Min Read

Attention Medical Marketers: Are You Ready for Google’s Next Big Search Algorithm Shake-Up?

Mobile Marketing, Physician, SEO, Local Search, Hospital, Voice Search, Local SEO, Mobile SEO

3 Min Read

How Medical Marketers Can Win the Voice Search SEO Game in 2018

Google, Reputation Management, Review Management, Doctor Reviews, Physician, Local Search, HIPAA, Hospital, Local SEO, Google Maps

2 Min Read

Google Just Updated its Online Review Guidelines — Here’s What Medical Marketers Should Know

Healthcare Marketing ROI, Medical Marketing, Physician, Perfomance Tracking, Hospital, Data Analytics

2 Min Read

Is Your Medical Organization's Digital Advertising Budget Being Wasted on Bot Traffic?

Digital Marketing, Medical Practice Marketing, Video Marketing, healthcare video, Physician, YouTube

3 Min Read

Optimizing Video Content for Your Medical Organization

Digital Marketing, Google Adwords, Campaign Optimization, Facebook, Digital Advertising, Physician, Perfomance Tracking, Data Analytics

2 Min Read

Harnessing Data to Boost Your Medical Practice's Digital Marketing ROI

Medical Practice Marketing, Campaign Optimization, Healthcare Marketing ROI, Digital Advertising, Physician, Data Analytics

2 Min Read

Last-Click Attribution May Be Jeopardizing Your Medical Practice's Digital Marketing ROI

Digital Marketing, Social Media, Patient Engagement, Digital Advertising, Physician, SEM, Medical Practice Management, Facebook Advertising

3 Min Read

How Digital Advertising Helps Medical Marketers Attract More Elderly Patients

Physician, Medical Technology, Healthcare Industry, Hospital, Medical Industry, mHealth, Digital Healthcare

3 Min Read

Privacy and Regulation in the Age of mHealth and Wearables

Medical Practice Marketing, Google, Mobile Marketing, Physician, SEO, Local SEO, Mobile SEO

3 Min Read

Optimizing Your Medical Practice’s Listing on Google My Business

Medical Marketing, Physician, Healthcare Industry, Hospital, Voice Search, Industry Trends, Artificial Intelligence, Local SEO

2 Min Read

The Future of Healthcare Will Be In-Home, Voice-Enabled AI Devices

Digital Marketing, Medical Practice Marketing, Patient Communication, Physician, Healthcare Industry, Hospital, Patient Centricity, Industry Trends

2 Min Read

New Survey Highlights State of Patient Empowerment in Healthcare

Website Design, Medical Marketing, Physician, SEO, Website Optimization, Hospital, Local SEO, Schema Markup

3 Min Read

Schema Markup Helps Medical Organizations Increase Conversions

Digital Marketing, Medical Practice Marketing, Healthcare Marketing, Conversion Rate, Phone Marketing, Healthcare Marketing ROI, Healthcare Digital Marketing, Physician

3 Min Read

Turning Calls into Consultations: How to Boost Your Medical Practice’s Digital Marketing ROI

Physician, Healthcare Industry, Hospital, Medical Technology Trends, mHealth, Industry Trends

3 Min Read

The Internet of Medical Things Just Keeps Growing — What Healthcare Providers Should Know

Mobile Marketing, Mobile Healthcare, Physician, SEO, Hospital, Mobile SEO

3 Min Read

Mobile SEO Tactics Medical Marketers Need to Know About

Medical Practice Marketing, Hospital Marketing, Facebook, Local Directory Listings, Physician, Local Search, Hospital, Local SEO

3 Min Read

How Facebook’s Growing Role in Local Search Will Impact Medical Marketers

Wearable Technology, Physician, Healthcare Industry, Hospital, Medical Technology Trends, Patient Centricity, Industry Trends

3 Min Read

Building Better Doctor-Patient Relationships With Virtual Reality

Google, Social Media, Mobile Marketing, Facebook, Digital Advertising, Mobile Healthcare, Physician, Hospital, mHealth, Facebook Advertising

3 Min Read

Welcome to the Age of Mobile Medical Marketing

Physician, Medical Technology, Healthcare Industry, Hospitals, Industry Trends, Artificial Intelligence

3 Min Read

Will Doctors Still Exist in 20 Years?

Medical Practice Marketing, Google, Hospital Marketing, Google Adwords, Search Engine Marketing, Physician, Hospital

3 Min Read

Making Digital Advertising Work for Your Medical Practice or Hospital

Healthcare Marketing, Medical Marketing, Physician, Hospital, Medical Industry, Industry Trends

0 Min Read

24 Digital Marketing Stats Every Medical Marketer Should Know About [INFOGRAPHIC]

Social Media, Healthcare Social Media, Physician, Big Data, Data Analytics, Industry Trends

3 Min Read

Should We Use Social Media to Diagnose Diseases?

Telemedicine, Mobile Marketing, Mobile Healthcare, Physician, Hospital, Big Data, mHealth

2 Min Read

How Doctors Are Using Apps to Help Patients With Chronic Conditions

Google, Bing, Physician, keywords, Healthcare Industry, Hospital, Big Data, Data Analytics, Medical Industry, Industry Trends

3 Min Read

3 Amazing Ways Google Search Data is Improving Healthcare

Medical Practice Marketing, Healthcare Marketing ROI, Patient Experience, Physician, Online Reputation

3 Min Read

How Much Is a New Patient Worth to Your Medical Practice?

Digital Marketing, Reputation Management, Review Management, Doctor Reviews, Healthcare Branding, Physician, Online Reputation

3 Min Read

What Doctors Should Know About Online Reputation Management in 2017

Digital Marketing, Medical Practice Marketing, Physician Marketing, Medical Reviews, Patient Experience, Physician

6 Min Read

Drive More Revenue for Your Medical Practice By Optimizing the Patient Journey

Medical Practice Marketing, Search Engine Optimization, Content Marketing, Physician, SEO, Website Optimization

3 Min Read

Why Wordpress Is the Best Choice for Hosting Your Medical Practice's Website

Digital Marketing, Medical Practice Marketing, Social Media, Mobile Marketing, Physician, SEO, Website Optimization

3 Min Read

You Know Your Medical Practice Needs a Digital Marketing Makeover When...

Search Engine Optimization, Medical Marketing, Local Directory Listings, Physician, SEO, Local Search, Hospital, search engine optimization for voice search, Voice Search

5 Min Read

Search Engine Optimization: The Rise of Voice Search in Healthcare

Social Media, Healthcare Marketing ROI, Facebook, Digital Advertising, Physician, Hospital, Facebook Advertising

3 Min Read

Why Facebook Advertising is Now a Best Practice for Medical Marketers

Conversion Rate, Website Design, Medical Marketing, Physician, Website Optimization

3 Min Read

Why a Slick Website Design Doesn't Guarantee Conversions for Your Medical Practice

Patient Engagement, Telemedicine, Physician, Healthcare Industry

2 Min Read

Telemedicine is a Win-Win for Patients and Physicians — So What’s the Hold Up?

Digital Marketing, Medical Marketing, Patient Experience, Physician, Hospital, Medical Technology Trends

3 Min Read

How To Become an Expert in Your Own Health and Healthcare Experience

Digital Marketing, Medical Practice Marketing, Social Media, Medical Marketing, Physician

2 Min Read

Can Social Influencer Marketing Help Bring in New Business for Your Medical Practice?

Google, Doctor Reviews, Search Engine Marketing, Local Directory Listings, Physician, Hospital

2 Min Read

Here's How Patients Actually Search for Physicians Online

Website Design, Google Adwords, Medical Marketing, Physician, SEO, Website Optimization, Hospital

2 Min Read

How Will Google's Machine Learning Algorithms Impact Your Medical Practice's SEO Strategy?

Medical Practice Marketing, Content Marketing, Physician, SEO

3 Min Read

How to Write the Best Possible Headlines for Your Medical Practice's Online Content

Google, Mobile Marketing, Physician, SEO, Hospital

3 Min Read

What Medical Marketers Should Know About Google’s “Mobile-First” Update

Medical Marketing, Mobile Marketing, Physician, SEO, Hospital, Voice Search

3 Min Read

What Medical Marketers Should Know About Voice Search and SEO

Patient Engagement, Telemedicine, Mobile Healthcare, Physician, Hospital

3 Min Read

Live Streaming Technology: The Medical Industry’s Next Big Tech Disruption?

Digital Marketing, Healthcare Marketing ROI, Physician, Data Analytics

3 Min Read

What Can Medical Practice Marketers Learn From Their Digital Campaign Data?

Digital Marketing, Social Media, Medical Marketing, Mobile Marketing, Digital Advertising, Physician, Hospital

4 Min Read

Medical Marketing in 2016: Key Trends and What to Expect Going Forward

Phone Marketing, Patient Experience, Patient Enrollment, Physician, Patient Communitcation, Doctors, Medical Practice Management

3 Min Read

Want More Patients for Your Medical Practice? Success Starts at Reception

Physician, Medical Records, HIPAA, Medical Practice Management

5 Min Read

4 Capabilities Every Modern Practice Management Software Must Have

Digital Marketing, Patient Engagement, Google Adwords, Medical Marketing, Digital Advertising, Physician

4 Min Read

Digital Ad Messaging Tips and Tricks for Medical Marketers

Digital Marketing, Medical PPC, Medical Marketing, Physician

3 Min Read

Digital Marketing Best Practices for Vein Clinics

Reputation Management, Patient Engagement, Review Management, Medical Marketing, Physician

2 Min Read

How Does Your Medical Organization Handle Negative Feedback?

Digital Marketing, Medical Practice Marketing, Patient Engagement, Physician, SEO, SEM

3 Min Read

5 Reasons Your Medical Practice May Be Struggling to Convert New Patients Online

Digital Marketing, Search Engine Marketing, Healthcare Branding, Physician, SEM

3 Min Read

How Small Medical Practices Can Use Digital Marketing to Compete With Major Healthcare Brands

Digital Marketing, Hospital Marketing, Patient Engagement, Medical Marketing, Digital Advertising, Physician

3 Min Read

What is “Patient Engagement” in the Digital Age and Why Does it Matter?

Digital Marketing, Medical Practice Marketing, Search Engine Marketing, Physician, SEM

3 Min Read

5 Search Engine Marketing Tips for Medical Practices

Digital Marketing, Physician Marketing, Medical Reviews, Patient Engagement, Content Marketing, Physician

2 Min Read

How to Turn Your Patients Into Brand Ambassadors for Your Medical Practice

Patient Engagement, Patient Experience, Physician, Medical Technology, Hospital

3 Min Read

Why Remote Patient Monitoring Is a Game-Changer for the Medical Industry

Digital Marketing, Healthcare Marketing, Google Adwords, Medical Marketing, Physician, SEM, Hospital

3 Min Read

Google AdWords Targeting 101 for Medical Marketers

Physician, Medical Technology, HIPAA, Medical Practice Management

3 Min Read

Switching Your Medical Practice to a Cloud-Based EHR? Here's What You Should Know

Digital Marketing, Google, Online Marketing, Physician, Website Optimization, Hospital

4 Min Read

Free Up Your Phone Lines By Optimizing Your Medical Practice's Digital Presence

Digital Marketing, Google, Medical Marketing, Physician, SEO, Hospital

3 Min Read

Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations

Medical Practice Marketing, Patient Communication, Patient Engagement, Physician

3 Min Read

IVR Best Practices for Medical Marketers

Digital Marketing, Telemedicine, Medical Marketing, Physician, SEM, Hospital

4 Min Read

How Digital Technologies Are Transforming Rural Healthcare

Digital Marketing, Google, Video Marketing, Mobile Marketing, Physician, Hospital

3 Min Read

Here's What Medical Marketers Can Learn from Google About Mobile Video Ads

Digital Marketing, Healthcare Marketing, Physician Marketing, Google, Social Media, Blogging, Physician, SEO, SEM

4 Min Read

5 Simple Ways Physicians Can Boost Their Online Presence

Digital Marketing, Healthcare Marketing, Patient Engagement, Patient Experience, Physician, Hospital

3 Min Read

Millennials and Healthcare: How the Game Has Changed

Digital Marketing, Medical Device Marketing, Online Marketing, Medical Marketing, Mobile Marketing, Physician, Perfomance Tracking, Hospital

3 Min Read

Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers

Digital Marketing, Google, Medical PPC, Google Adwords, Physician, Hospital, Google Display Network

4 Min Read

How Google’s Latest Adwords Updates Will Impact Medical Marketers

Digital Marketing, Video Marketing, Medical Marketing, Healthcare Branding, Physician, Hospital

4 Min Read

5 Health Networks with Great Video Content

Medical Marketing, Digital Advertising, Physician, Healthcare Industry, HIPAA, Hospital

2 Min Read

Calling All Medical Marketers: Is Your Digital Ad Campaign HIPAA Compliant?

PPC, Digital Marketing, Social Media, Mobile Marketing, Physician, SEM, Hospital

2 Min Read

Why Digital Marketing Could Be the Cure to the Healthcare Industry's Revenue Problems

Digital Marketing, SEM Strategies, Medical Marketing, Digital Advertising, Physician, Hospital

3 Min Read

Banner Ads May Not Be the Best Choice for Your Medical Marketing Dollars

Patient Communication, Patient Engagement, Medical Marketing, Physician, Hospital, patient education

3 Min Read

Why Medical Marketers Should Use Patient Education as a Strategic Advantage

Digital Marketing, Patient Communication, Mobile PPC, Mobile Marketing, Physician, SEM, Hospital

3 Min Read

The Growing Role of Mobile in the Patient Path to Treatment

PPC, SEM Strategies, Medical PPC, Google Adwords, Physician

3 Min Read

Using Keywords to Boost Your Digital Healthcare Marketing ROI

PPC, Digital Marketing, Physician, SEM, Local Search, Hospital

3 Min Read

How to Take Advantage of the Medical Industry's Underinvestment in Local Search

Medical Marketing, Mobile Marketing, Facebook, Physician, Local Search, Hospital

4 Min Read

Location Marketing Tactics to Boost Your Healthcare's Web Presence

Digital Marketing, Website Design, Medical Marketing, Physician, Website Optimization

2 Min Read

For Medical Websites, User Experience Can Matter Even More than Patient Trust

Google Adwords, Medical Marketing, Physician, SEO, SEM, Hospital

4 Min Read

Improving Your Medical Practice's Web Presence

Medical Practice Marketing, Medical Marketing, Digital Advertising, Physician

3 Min Read

Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars

Medical Practice Marketing, Healthcare Marketing, Physician, Website Optimization

4 Min Read

10 Conversion Boosters for Physician Websites

Digital Marketing, Medical Practice Marketing, Physician

3 Min Read

How Practice Managers Can Get Physician Buy-In for Digital Marketing

Physician, Healthcare Industry

2 Min Read

Happy National Doctors’ Day!

Digital Marketing, Physician Marketing, Content Marketing, Blogging, Physician

4 Min Read

A Blog Post a Day Keeps Your Patients Engaged

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Medical Marketer's Guide: Website Design

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Read our insights.

Digital Marketing, Hospital Marketing, Web Analytics
2 Min Read

Why "Visitors" is a Misleading Metric for Your Hospital Website

Medical Practice Marketing, Physician Marketing, Search Engine Optimization
2 Min Read

When You Don't Want to Reach The World: How to use SEO to Connect With a Local Audience

Reputation Management, Review Management, Doctor Reviews
3 Min Read

Use Review Sites and Search Queries to Manage Bad Press