Medical Marketing Insights

With negative keywords, savvy digital marketers can prevent their ad spend from reaching the wrong audience.

Today’s patients expect seamless, high-quality digital experiences — here’s how to give them what they want and generate more new appointments.

Google is planning some significant algorithm changes in the coming months — here’s how to avoid being penalized.

Voice search in healthcare is on the rise — here's how to ensure your medical practice or hospital stays one step ahead of the competition in 2018.

How Google’s latest changes could impact your medical practice or hospital’s digital marketing strategy.

Bot traffic poses a threat to medical marketers everywhere. Here’s how they gobble up your ad budget — and how to avoid them.

Video can be a valuable tool for any medical practice. Here’s how to make this marketing channel work for you and your organization.

Consumer data is everywhere — but are you using it correctly? Learn how to boost your medical practice's digital marketing ROI with data analytics.

In an omnichannel healthcare environment, last-click attribution models have become a relic of the past. Here’s what medical marketers should do instead.

If you’re not reaching seniors on digital channels, you’re missing out. Here’s why medical organizations need to include digital advertising in their marketing strategies for people over 50.