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Is Your Medical Organization's Digital Advertising Budget Being Wasted on Bot Traffic?
by Jonathan Catley 3 min read
Bot traffic poses a threat to medical marketers everywhere. Here’s how they gobble up your ad budget — and how to avoid them.
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Harnessing Data to Boost Your Medical Practice's Digital Marketing ROI
by Jonathan Catley 2 min read
Consumer data is everywhere — but are you using it correctly? Learn how to boost your medical practice's digital marketing ROI with data analytics.
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10 PPC KPIs to Boost Your Hospital’s Digital Advertising ROI
by Jonathan Catley 5 min read
Tracking these performance metrics will help improve your hospital's digital marketing outcomes.
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How Have Medical Device Marketing Strategies Changed in the Digital Age?
by Dan Stempel 4 min read
Medical device marketers are being forced to change their strategies in accordance with shifting consumer preferences — here’s why this may be a blessing in disguise.
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4 Recent Google AdWords Updates That Medical Marketers Should Know About
by Jonathan Catley 4 min read
Google is making some big changes in AdWords right now — here are four updates that medical marketers should be aware of.
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Optimizing Your Digital Healthcare Marketing Strategy for an Omni-Channel World
by Michael Nicolosi 8 min read
In an increasingly digital healthcare environment, an accurate picture of the patient journey is the key to optimizing your medical marketing strategy.
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How Medical Marketers Can Capitalize on Bing's New Visualization Improvements
by Jonathan Catley 4 min read
Seeing is believing, and with welcome visualization improvements to Bing’s ad platform, medical marketers will now have a clearer view of their SEM campaign’s performance.
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Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers
by Jonathan Catley 4 min read
As the healthcare environment becomes increasingly digitized, medical marketers must level-up their strategies if they want to remain in-step with patient expectations.
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Analytics 101 for Healthcare Marketers: Website Tracking
by Jonathan Catley 4 min read
This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the Whats, Whys, and Hows of digital marketing best practices for the healthcare industry. In this installment, ...
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