Medical Marketing Insights

Bot traffic poses a threat to medical marketers everywhere. Here’s how they gobble up your ad budget — and how to avoid them.

Consumer data is everywhere — but are you using it correctly? Learn how to boost your medical practice's digital marketing ROI with data analytics.

Tracking these performance metrics will help improve your hospital's digital marketing outcomes. 

Medical device marketers are being forced to change their strategies in accordance with shifting consumer preferences — here’s why this may be a blessing in disguise.

  Google is making some big changes in AdWords right now — here are four updates that medical marketers should be aware of.

In an increasingly digital healthcare environment, an accurate picture of the patient journey is the key to optimizing your medical marketing strategy.

Digital advertising for clinical trial recruitment is a no-brainer — but your degree of success largely depends on the quality of your vendor.

Advanced data analytics, improved demographic targeting, and patient engagement initiatives should be top-of-mind for sponsors looking to improve clinical trial efficiency in the coming year. 

Seeing is believing, and with welcome visualization improvements to Bing’s ad platform, medical marketers will now have a clearer view of their SEM campaign’s performance.

As the healthcare environment becomes increasingly digitized, medical marketers must level-up their strategies if they want to remain in-step with patient expectations.