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Why SEO Matters for Medical Practices
by Jonathan Catley 4 min read
Search engine optimization, or SEO, remains an essential component of any successful medical marketing program. The right SEO strategy can increase visibility, gain credibility, and attract new patients for your medical ...
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Hospital Marketing for the Most Reluctant Patients: Men
by Jonathan Catley 3 min read
A 2012 study showed that men tend to avoid seeing a doctor or going to the hospital far more than women, increasing ...
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5 Places Medical Practices Can Get Involved with Community Outreach
by Jonathan Catley 4 min read
Savvy medical practitioners know that healthy communities are stronger communities. Your medical practice can play a vital role in making your community a healthier place for the families and individuals that call ...
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Checking In? Why Hospitals Are Offering Services Like Hotels
by Jonathan Catley 3 min read
You can't spell "hospitality" without "hospital." Many hospitals are taking this to heart and offering services that very closely resemble that of a hotel, from custom meals to valet parking. ...
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What is the True Value of a New Patient?
by Dan Stempel 3 min read
When you work in the lead generation business as we do, and your stock-and-trade is proving the return on investment you provide your client(s), one of the key questions that we ask all of our clients is “How much is ...
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- Bing (6)
- Campaign Optimization (6)
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- Doctors (5)
- Google Analytics (5)
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- medical marketing SEO vs. PPC (5)
- online health search behavior (5)
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- Digital Analytics 101 (2)
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- Google Display Network (2)
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