Medical Marketing Insights

A patient-centric approach to clinical trials doesn’t just improve participation — but may also lead to more valuable medical insights.

Search engine optimization, or SEO, remains an essential component of any successful medical marketing program. The right SEO strategy can increase visibility, gain credibility, and attract new patients for your medical ...

  Effective clinical trials rely on diverse patient populations. So why are minority participants consistently underrepresented?

Clinical trials are increasingly relying on social media as a patient recruitment engine — but are they utilizing it correctly?

Electronic health records have streamlined data collection for medical professionals across the industry — can they benefit clinical research as well?

It’s no secret that Facebook is a powerful clinical trial recruitment engine — here’s what you need to know to design and launch your first campaign.

Blockchain technology could help unclog the patient recruitment pipeline for clinical trials in the future — here's what you need to know.

Though the medium presents a few unique challenges, clinical trials stand to recruit new patients and reduce costs through social media.

Learn how to use digital ad campaigns as a safety net for struggling investigator sites.

Why do so many patients drop out of clinical trials? As it turns out, we can’t fix the ongoing patient retention problem without knowing the answer.