Medical Marketing Insights

Search engine optimization, or SEO, remains an essential component of any successful medical marketing program. The right SEO strategy can increase visibility, gain credibility, and attract new patients for your medical practice.

A 2012 study showed that men tend to avoid seeing a doctor or going to the hospital far more than women, increasing their need for more serious ...

Savvy medical practitioners know that healthy communities are stronger communities. Your medical practice can play a vital role in making your community a healthier place for the families and individuals that call your community home. Not only that, ...

You can't spell "hospitality" without "hospital." Many hospitals are taking this to heart and offering services that very closely resemble that of a hotel, from custom meals to valet parking.

When you work in the lead generation business as we do, and your stock-and-trade is proving the return on investment you provide your client(s), one of the key questions that we ask all of our clients is “How much is a new patient worth to ...