Medical Marketing Insights

Artificial intelligence has the potential to both reduce physician burnout and improve the patient experience. Here’s how healthcare providers can benefit from the technology.

Here’s how healthcare providers can make the billing process more convenient, transparent, and patient-centric.

Almost a year later, healthcare providers are still struggling to meet GDPR data protection standards. If you’re still working on GDPR compliance, here are some of the major pitfalls to avoid.

New regulations around hospital service pricing may offer increased transparency, but could also confuse patients. Fortunately, hospitals can use digital marketing tools to give patients a better sense of what they’ll actually ...

Negative reviews might seem like the end of the world, but these six simple steps can help medical practices successfully manage their online relationships.

As patients become more tech-savvy, so should medical marketers. Here are some key stats that show why your hospital should invest in building a strong digital presence.

Millennials represent the future of healthcare. Medical marketers need to be sure they can speak to this vital audience in a language they understand.

PwC's latest report outlines emerging patient centricity best practices — how does your medical organization stack up?

Determining the lifetime value of a new patient can help your medical practice run a more informed and cost-effective business.

The patient experience and your medical practice's revenue stream are intrinsically linked — here's how to improve both.