Medical Marketing Insights

New regulations around hospital service pricing may offer increased transparency, but could also confuse patients. Fortunately, hospitals can use digital marketing tools to give patients a better ...

Negative reviews might seem like the end of the world, but these six simple steps can help medical practices successfully manage their online relationships.

With increased convenience and a more streamlined flow of information, eConsent offers benefits for patients and clinical trial investigator sites alike.

Clinical trials that reach out to patients in their own homes and local doctors’ offices are expected to see a boost in enrollment.

As patients become more tech-savvy, so should medical marketers. Here are some key stats that show why your hospital should invest in building a strong digital presence.

A recent study shows that, while there is still progress to be made, clinical trials are implementing new tools to boost patient engagement.

Millennials represent the future of healthcare. Medical marketers need to be sure they can speak to this vital audience in a language they understand.

PwC's latest report outlines emerging patient centricity best practices — how does your medical organization stack up?

Determining the lifetime value of a new patient can help your medical practice run a more informed and cost-effective business.

The patient experience and your medical practice's revenue stream are intrinsically linked — here's how to improve both.